Tcg onesheet

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+ Brand Strategy Phase 1: Positioning Project Launch We start your project off by preparing a customized Creative Brief to review with your team. We discuss goals, anticipated growth, marketing budget including media buys and scope of work. Industry + Client Research Next we move into Industry research to review history, the current state of the industry, the biggest players and the public’s perception. We also analyze your Creative Brief responses and research specific competitors. Innovation Research We compile industry research for proven solutions, explore other industries for cross-platform solutions and brainstorm innovative solutions. Persona Development To be found online by the right prospective buyer, you first need to define just who that person is. Building a strong model of this ideal customer, or Buyer Persona, is the key to successful social media marketing. Create Positioning and Messaging During this phase, we create your positioning statement and core messages. Phase 2: Brand Development Develop Identity Package This is when we create your visual identity including: Phase 3: Tactical + Media Buy Recommendations Goals & Focus We will establish your top 3 foci and overarching goal. Create Tactics Here we get creative to develop tactics that are realistic and accessible from partnerships, to social media, to grass roots and more. Create Media Buy Recommendations [if needed] If we are creating a media calendar for you, this is when we determine the best channels and outlets, begin negotiating preliminary rates and draft our recommendations. Present Strategy + Finalization We present all of our research and recommendations to you during each phase in a first draft format for your feedback. Once you have reviewed, we make any adjustments as a draft two, we finalize the strategy and media buys. Building your brand is about changing the way you tell your story. Your brand must be digital now to survive. Your customers want to talk with your brand. Engage them. They’re begging you to. Name Logo Tagline Collateral Leasing Office Signage Videos Website 203.777.2800 THINKCREATIVEGROUP.COM

Transcript of Tcg onesheet

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Brand Strategy

Phase 1: PositioningProject Launch We start your project off by preparing a customized Creative Brief to review with your team. We discuss goals, anticipated growth, marketing budget including media buys and scope of work.

Industry + Client Research Next we move into Industry research to review history, the current state of the industry, the biggest players and the public’s perception. We also analyze your Creative Brief responses and research specific competitors.

Innovation Research We compile industry research for proven solutions, explore other industries for cross-platform solutions and brainstorm innovative solutions.

Persona DevelopmentTo be found online by the right prospective buyer, you first need to define just who that person is. Building a strong model of this ideal customer, or Buyer Persona, is the key to successful social media marketing.

Create Positioning and MessagingDuring this phase, we create your positioning statement and core messages.

Phase 2: Brand DevelopmentDevelop Identity PackageThis is when we create your visual identity including:

Phase 3: Tactical + Media Buy RecommendationsGoals & FocusWe will establish your top 3 foci and overarching goal.

Create TacticsHere we get creative to develop tactics that are realistic and accessible from partnerships, to social media, to grass roots and more.

Create Media Buy Recommendations [if needed]If we are creating a media calendar for you, this is when we determine the best channels and outlets, begin negotiating preliminary rates and draft our recommendations.

Present Strategy + Finalization We present all of our research and recommendations to you during each phase in a first draft format for your feedback. Once you have reviewed, we make any adjustments as a draft two, we finalize the strategy and media buys.

Building your brand is about changing the way you tell your story. Your brand must be digital now to survive. Your customers want to talk with your brand.

Engage them. They’re begging you to.

• Name• Logo• Tagline

• Collateral• Leasing Office• Signage

• Videos• Website

203.777.2800 • THINKCREATIVEGROUP.COM

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Brand problem solvers with a dash of nerdiness

(okay, okay, a little more than a dash)

THINK creative group is a comprehensive branding and marketing firm established in Downtown New Haven in 2004 by Dawn Barson and Ali Parmelee.

We’re strategic, original thinkers who work hard to ensure everything we do makes a positive contribution to each clients’ overall organization and reputations. Our main focus every day is helping our clients reach their goals through the solid, results-driven branding. From websites to offline brands, from traditional media to social media, from big picture thinking to focused media buying, we create expert solutions for your projects while keeping a strategic eye on your goals.

Brand + Marketing StrategyBrand Positioning + MessagingBrand Development + StandardsMarketing Strategies + CampaignsMedia Planning + BuyingMobile + Digital Ads

WebsitesWebsite DevelopmentSearch Engine Optimization (SEO)User ExperienceConversion TacticsLanding Pages

SocialSocial Media Strategies + CampaignsSocial Media MonitoringSocial Media CustomizationFacebook App DevelopmentVideo Development

People are bombarded with marketing messages every day. The way we consume brands is constantly changing, making “traditional” a dirty word in marketing. You have to get creative.

You have to think a little differently – or a lot differently – if you want to make an impact. You have to embrace technology. And you have to be willing to be bold and show some nerve with your marketing. That’s where think creative group comes in.

203.777.2800 • THINKCREATIVEGROUP.COM

New Haven Focused Clients

City of New Haven

Market New Haven

Town Green Special Services

Office of Cultural Affairs

Arts & Ideas

Yale University Properties

Yale Department of Surgery

Yale Entrepreneurial Studies

Yale Aortic Institute

Yale Urology

New Haven Public Library

Neighborhood Music School

Elm City Montessori School [currently in development]

Solar Youth

All Our Kin

Empower New Haven

Casey Family Services

BHSIP

Red Cross

ZINC

Kitchen ZINC

116 Crown

Claire’s

Basta

The Wine Thief

Ashley’s Ice Cream

Calcagni Real Estate

Betsy Grauer Real Estate

Press Cuozzo Real Estate

Albis Turlington Architects

Patriquin Architects

Wine, Dine, Design via Town Green

Long Wharf Theatre

Yale East Asian Studies

Yale Center for British Arts

New Haven Open

Easter Seals Goodwill

Home Haven