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Phase 1: PositioningProject Launch We start your project off by preparing a customized Creative Brief to review with your team. We discuss goals, anticipated growth, marketing budget including media buys and scope of work.
Industry + Client Research Next we move into Industry research to review history, the current state of the industry, the biggest players and the publics perception. We also analyze your Creative Brief responses and research specific competitors.
Innovation Research We compile industry research for proven solutions, explore other industries for cross-platform solutions and brainstorm innovative solutions.
Persona DevelopmentTo be found online by the right prospective buyer, you first need to define just who that person is. Building a strong model of this ideal customer, or Buyer Persona, is the key to successful social media marketing.
Create Positioning and MessagingDuring this phase, we create your positioning statement and core messages.
Phase 2: Brand DevelopmentDevelop Identity PackageThis is when we create your visual identity including:
Phase 3: Tactical + Media Buy RecommendationsGoals & FocusWe will establish your top 3 foci and overarching goal.
Create TacticsHere we get creative to develop tactics that are realistic and accessible from partnerships, to social media, to grass roots and more.
Create Media Buy Recommendations [if needed]If we are creating a media calendar for you, this is when we determine the best channels and outlets, begin negotiating preliminary rates and draft our recommendations.
Present Strategy + Finalization We present all of our research and recommendations to you during each phase in a first draft format for your feedback. Once you have reviewed, we make any adjustments as a draft two, we finalize the strategy and media buys.
Building your brand is about changing the way you tell your story. Your brand must be digital now to survive. Your customers want to talk with your brand.
Engage them. Theyre begging you to.
Name Logo Tagline
Collateral Leasing Office Signage
+Brand problem solvers with a dash of nerdiness
(okay, okay, a little more than a dash)
THINK creative group is a comprehensive branding and marketing firm established in Downtown New Haven in 2004 by Dawn Barson and Ali Parmelee.
Were strategic, original thinkers who work hard to ensure everything we do makes a positive contribution to each clients overall organization and reputations. Our main focus every day is helping our clients reach their goals through the solid, results-driven branding. From websites to offline brands, from traditional media to social media, from big picture thinking to focused media buying, we create expert solutions for your projects while keeping a strategic eye on your goals.
Brand + Marketing StrategyBrand Positioning + MessagingBrand Development + StandardsMarketing Strategies + CampaignsMedia Planning + BuyingMobile + Digital Ads
WebsitesWebsite DevelopmentSearch Engine Optimization (SEO)User ExperienceConversion TacticsLanding Pages
SocialSocial Media Strategies + CampaignsSocial Media MonitoringSocial Media CustomizationFacebook App DevelopmentVideo Development
People are bombarded with marketing messages every day. The way we consume brands is constantly changing, making traditional a dirty word in marketing. You have to get creative.
You have to think a little differently or a lot differently if you want to make an impact. You have to embrace technology. And you have to be willing to be bold and show some nerve with your marketing. Thats where think creative group comes in.
New Haven Focused Clients
City of New Haven
Market New Haven
Town Green Special Services
Office of Cultural Affairs
Arts & Ideas
Yale University Properties
Yale Department of Surgery
Yale Entrepreneurial Studies
Yale Aortic Institute
New Haven Public Library
Neighborhood Music School
Elm City Montessori School [currently in development]
All Our Kin
Empower New Haven
Casey Family Services
The Wine Thief
Ashleys Ice Cream
Calcagni Real Estate
Betsy Grauer Real Estate
Press Cuozzo Real Estate
Albis Turlington Architects
Wine, Dine, Design via Town Green
Long Wharf Theatre
Yale East Asian Studies
Yale Center for British Arts
New Haven Open
Easter Seals Goodwill