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  • +Brand Strategy

    Phase 1: PositioningProject Launch We start your project off by preparing a customized Creative Brief to review with your team. We discuss goals, anticipated growth, marketing budget including media buys and scope of work.

    Industry + Client Research Next we move into Industry research to review history, the current state of the industry, the biggest players and the publics perception. We also analyze your Creative Brief responses and research specific competitors.

    Innovation Research We compile industry research for proven solutions, explore other industries for cross-platform solutions and brainstorm innovative solutions.

    Persona DevelopmentTo be found online by the right prospective buyer, you first need to define just who that person is. Building a strong model of this ideal customer, or Buyer Persona, is the key to successful social media marketing.

    Create Positioning and MessagingDuring this phase, we create your positioning statement and core messages.

    Phase 2: Brand DevelopmentDevelop Identity PackageThis is when we create your visual identity including:

    Phase 3: Tactical + Media Buy RecommendationsGoals & FocusWe will establish your top 3 foci and overarching goal.

    Create TacticsHere we get creative to develop tactics that are realistic and accessible from partnerships, to social media, to grass roots and more.

    Create Media Buy Recommendations [if needed]If we are creating a media calendar for you, this is when we determine the best channels and outlets, begin negotiating preliminary rates and draft our recommendations.

    Present Strategy + Finalization We present all of our research and recommendations to you during each phase in a first draft format for your feedback. Once you have reviewed, we make any adjustments as a draft two, we finalize the strategy and media buys.

    Building your brand is about changing the way you tell your story. Your brand must be digital now to survive. Your customers want to talk with your brand.

    Engage them. Theyre begging you to.

    Name Logo Tagline

    Collateral Leasing Office Signage

    Videos Website


  • +Brand problem solvers with a dash of nerdiness

    (okay, okay, a little more than a dash)

    THINK creative group is a comprehensive branding and marketing firm established in Downtown New Haven in 2004 by Dawn Barson and Ali Parmelee.

    Were strategic, original thinkers who work hard to ensure everything we do makes a positive contribution to each clients overall organization and reputations. Our main focus every day is helping our clients reach their goals through the solid, results-driven branding. From websites to offline brands, from traditional media to social media, from big picture thinking to focused media buying, we create expert solutions for your projects while keeping a strategic eye on your goals.

    Brand + Marketing StrategyBrand Positioning + MessagingBrand Development + StandardsMarketing Strategies + CampaignsMedia Planning + BuyingMobile + Digital Ads

    WebsitesWebsite DevelopmentSearch Engine Optimization (SEO)User ExperienceConversion TacticsLanding Pages

    SocialSocial Media Strategies + CampaignsSocial Media MonitoringSocial Media CustomizationFacebook App DevelopmentVideo Development

    People are bombarded with marketing messages every day. The way we consume brands is constantly changing, making traditional a dirty word in marketing. You have to get creative.

    You have to think a little differently or a lot differently if you want to make an impact. You have to embrace technology. And you have to be willing to be bold and show some nerve with your marketing. Thats where think creative group comes in.


  • New Haven Focused Clients

    City of New Haven

    Market New Haven

    Town Green Special Services

    Office of Cultural Affairs

    Arts & Ideas

    Yale University Properties

    Yale Department of Surgery

    Yale Entrepreneurial Studies

    Yale Aortic Institute

    Yale Urology

    New Haven Public Library

    Neighborhood Music School

    Elm City Montessori School [currently in development]

    Solar Youth

    All Our Kin

    Empower New Haven

    Casey Family Services


    Red Cross


    Kitchen ZINC

    116 Crown



    The Wine Thief

    Ashleys Ice Cream

    Calcagni Real Estate

    Betsy Grauer Real Estate

    Press Cuozzo Real Estate

    Albis Turlington Architects

    Patriquin Architects

    Wine, Dine, Design via Town Green

    Long Wharf Theatre

    Yale East Asian Studies

    Yale Center for British Arts

    New Haven Open

    Easter Seals Goodwill

    Home Haven