Digital Dealer 10 Tim Jennings Walkaround Video
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In the Car Business Since 1991. Worked in 3 Dealerships. Started in 1994 at Tom Sparks Buick Of DeKalb, Illinois. Started The Internet Department in the Fall of 1999. Averaged 21 cars a month over 17 years. Worked with ADP as a Social Media Consultant
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11-Sep-2014 -
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Automotive
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YouTube Video Walk-Around: Show the Future Now with Video!Use video to build a relationship digitally before you meet fleshly Back by popular demand – one of the best attended sessions of the last three Digital Dealer Conferences. In the past three years, Tim Jennings has done almost 700 video walk-arounds and 100 customer testimonials that he has hosted on YouTube and the dealership web site. Nothing he did in the 19 years of selling cars had had a faster return on time and effort than this. Two days after posting his first five videos, a customer walked into the showroom and said: "Hey, you are the guy in the video!" You will receive all the info you need to have video up and running in one hour. Also, let Jennings show you some short cuts he has learned in the last year that will save you time and effort. By the way, did we mention this is free technology?Outline: What action items will they take back to the dealerships?Use video to build a relationship digitally before you meet fleshly. 1. Script best practices. 2. Filming best practices. 3. YouTube set-up best practices 4. VSEO best practicesTim Jennings has 20 years of retail automotive selling experience, 17 years were at Tom Sparks Auto of DeKalb. Recently Jennings became the newest member of ADP Digital Operation Consulting Team, focusing on social media and reputation management. Jennings welcomed the task of running the Internet department in 1999. At that time, the rest of the staff wanted nothing to with it. Often fellow employees would tease about the "Internet mooches." He spoke at the 2007-2010 Digital Dealer Conferences and is back delivering actionable information for 2011.
Transcript of Digital Dealer 10 Tim Jennings Walkaround Video
In the Car Business Since 1991. Worked in 3 Dealerships. Started in 1994 at Tom Sparks Buick Of DeKalb, Illinois. Started The Internet Department in the Fall of 1999. Averaged 21 cars a month over 17 years. Worked with ADP as a Social Media Consultant Currently Shift Digital as Subaru Digital Field Consultant
I’m not an expert. You may know more than me. I’m encouraging you to…
Help Yourself. I’ve tested this it’s…
Highly Effective. I’ve the taken the Digital Dealer info…
I’m not an expert. You may know more than me. I’m encouraging you to…
Help Yourself. I’ve tested this it’s…
Highly Effective. I’ve the taken the Digital Dealer info…
Thrown it against the wallTo see what sticks and
This is what has stuck for me!
Thrown it against the wallTo see what sticks and
This is what has stuck for me!
• Its so easy it’s Childs play!• let’s see:
http://www.TechSmith.Com/Jing
15 Bucks A Year
What can you do with it?
Respond to emails Digital Walk Arounds Create “How To” YouTube channel for your software/CRM Most customer questions are answered on the web site. Answer chat questions
Question comes in
Does the vehicle have a clean history report?
Put your Thinking Cap on.
How could you use this?
Lets hit the Easy Button
Video Email
Cutting edge way to communicate with customers.
Email comes in the form of a link, with a frame from the video.
For $100 a year you add your brand!
You get a landing profile page
http://www.eyejot.com/users/SparksBuick
Lets hit the Easy Button
You Tube You Tube
Consumers Consumers
User Added Content User Added Content
2nd Largest search engine?. 2 Billion searches a day. 22 Billion searches a month.
What are they watching? Where are they watching it?
Your a user. You add it.
If we use an average of 30 seconds of view time =
67 daysIf we started now we would be done
June 22
Video Content
Where Are… Where Are…Consumers Watching?
Wherever… Wherever…You Give Opportunity!
Our Websites Our WebsitesNot so much YouTube!
Video Walk Arounds Are Branding
Simple AsCut and Paste
1 Channel to Host Cars,
1 Channel to
Host Testimonies.
FaceBook Widget Another Way to Brand Yourself
Fill in the Pictures To Tell a Story
Maximize What You Do Maximize How You Do It 2 Types of Viewers Watching Search Engines Your Customers In That Order
Dealership Videos
Dealership Video
Dealership video
Dealership Video
Dealership Video
Search; 2008 Buick Rendezvous Dekalb
Hasn’t been touched in 9 Months
I found some of my video content
that I didn’t post:
My videos are turning upon many different sites
that I’m not posting on.
As other sites rip-off Our Video content we
receive“2nd Hand” SEO / V-SEO
1. Host2. Content3. Deployme
nt
I don’t think you want a steady diet It should be part of the strategies A site was G’ indexed when I didn’t see YouTube You Tube is the “Steak and Potatoes” of Video Host’s
What can you manipulate? The top information box will hyperlink, others won’t. How can you drive people back to your web site? If its not full people will not stay! Use Trial and Error.
This is the backend of YouTube. Get In, Dig in, Explore what can change? How you can change the site for conversion? Click all these buttons fill in every blank When you find something cool CALL ME!CALL ME!
Unique channels.Unique channels. With unique names.With unique names. For unique content.For unique content. In text as well as the video Tell:In text as well as the video Tell: Who you are.Who you are. What you do.What you do. Where you do it.Where you do it.
Is watchingIs watching
RememberRemember
ServiceSales
Customers
How-To
Lets takea look at one!
Lets takea look at one!
I’ve only had10% refuse.
You’ll know which ones not to ask.
I’ve only had10% refuse.
You’ll know which ones not to ask.
Customer Testimonial!
Customer Testimonial!
The Mic is Only good for an arms length. Works great inside the car.If 2 people are filming you’ll need a camera with a wireless mic.
Presenting Your Product Presenting Yourself VSEO/SEO Content Messaging Entertainment Facebook Posts Blog Messages Email Inserts Newsletter Inserts Converting to a lead
Who you are. Where you are. Who to ask for . What you have. Keep them under 2 min . Brand something or someone. Keep intros and exits the same. Have a little fun, don’t over do it. Build value, what makes your vehicle different. Tell Yourself Show time, Smile, just before starting. Always have phone number in video, it will wander off. Add info that you can’t type, smells, deep paint: Pearl White.
The Biggest Time Saver Is…Being Able To Do A Walk Around With NO Editing!
The Biggest Time Saver Is…Being Able To Do A Walk Around With NO Editing!
Good Luck&
Good Selling!Good Luck
&
Good Selling!
Tim Jennings:
Tim Jennings:
