Your VDP is a BAD WALKAROUND

Your VDP is a BAD WALKAROUND

Ryan Leslie VP, CarStory Strategic Partnerships

[email protected] @jrleslie

The NOW Economy

A play on the term new economy, the "now economy" is so named to reflect that the customer now controls the marketplace, not business. As the theory goes, if the customer wants it now, they can have it now because of the Internet.

The NOW Economy

Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I [email protected] I @jrleslie

The NOW Economy

A play on the term new economy, the "now economy" is so named to reflect that the customer now controls the marketplace, not business. As the theory goes, if the customer wants it now, they can have it now because of the Internet.

Control


The NOW Economy


The NOW Economy


Quit Researching BUY SOMETHING

The NOW Economy


Summary:

No Choice < Some Choice > Unlimited Choice

Too Much Choice Causes: -Analysis Paralysis -Fear of making the wrong choice

The NOW Economy


Your VDP is a BAD Walkaround

The Solution: A dynamic analytically driven merchandising tool that sits inline on your SRP & VDP,

and it is completely FREE!

The Problems

Too much research!

Too much choice!

Too little merchandising!

The Solution: A dynamic analytically driven merchandising tool that sits inline on your SRP & VDP,

and it is completely FREE!

20m+ VINS per day

Inventory Providers

De-dupe and

normalize to 7m VINS

6k+ sites & 32m

consumer searches

Network

SUPPLY DATA DEMAND DATA

UNIQUE MERCHANDISING ANALYTICS

SEARCH

DEMAND SUPPLY

Stats: •  500 Attributes Analyzed for each report •  500,000 Market Reports are viewed each day We Power: •  6,000+ Dealer Websites •  AOL, Car & Driver, AutoCheck, JD POWER, Everycarlisted.com Our Partners: •  OEMs: VW, Hyundai, FordDirect, •  Notable Dealers and Groups: GROUP1, Ken Garff,

NYAUTOGIANT (50% of the top 10 Groups) •  Website Providers: DealerON… (and all the other ones too)

Our Pricing: •  FREE: No Gotchas, Contracts, or Commitments

Merchandising with regionalized analytics

begins on the SRP

Inline - No leaks; No weird CX Built for Mobile - Fully Responsive

Optimized - Load Speed; CX Satisfying – Keep the shopper onsite

Inline Market Reports based on regionalized analytics

Agenda

When an alternative is chosen, KPI’s improve across every meaningful category

© 2016 Vast – Confidential & Proprietary

14%

16%

10%

60%

27%Increase in lead conversion on VDPs

Decrease in overall bounce rate

Increase in time on page

Increase in lead conversionCheckered Flag VW

Increase in lead conversionCheckered Flag VW CPO

*Results show the impact of CarStory Market Reports across (6) Checkered Flag store

websites comparing 60 days prior to 60 days after integration.

New StatsThe Results

Multi-Tool •  Lead Response •  Off-Make Walk-Arounds •  Self-Guided Discovery

Questions? Ryan Leslie

VP, CarStory Strategic Partnerships [email protected]

@jrleslie

Your VDP is a BAD WALKAROUND

Automotive

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