Digital dance march 2012
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Transcript of Digital dance march 2012
Digital Digital
DanceDance
Making use of the
Social Media
Revolution
© The White Light Company
Dance in ScotlandDance in Scotland
20102010--20112011
•• 19% took part in a dance activity 19% took part in a dance activity
•• 51% of the NE of Scotland took part in dance 51% of the NE of Scotland took part in dance
•• 79% of the population of Edinburgh and South 79% of the population of Edinburgh and South
Scotland took part in danceScotland took part in dance
•• 19 of the 32 Scottish local authorities have dance 19 of the 32 Scottish local authorities have dance
development officers development officers
© The White Light Company
Why?Why?EnthralledEnthralled
EngrossedEngrossed
EmotionalEmotional
ExperienceExperience
UniqueUnique
LiveLive
MusicMusic
VisualsVisuals
CostumesCostumes
SkillSkill
WowWow
ImpossibleImpossible
ExhaustingExhausting
GymnasticsGymnastics
PhysicalPhysical
PowerfulPowerful
BalanceBalance
CoCo--ordinationordination
ControlControl
HappyHappy
DifferentDifferent
ExpressionExpression
BeautyBeauty
TalentTalent
GraceGrace
Perfection Perfection
MovementMovement
BodyBody© The White Light Company
Why Not?Why Not?
• Intimidating
• Risky
• Going it alone
• Time
• Copy
• Trust
• Knowledge
• Choice
• Cost
© The White Light Company
© The White Light Company
1. Offers you a FREE communication tool
2. Measures your success
3. Strengthens relationships with existing audiences
4. Creates relationships with new people
5. Raises awareness and gives you higher visibility
6. Send out reminders, special offers, prize draws etc
7. Build up an interactive, social network of fans
What can Social Media do?What can Social Media do?
And More…
1. Valuable feedback and insight into who your audiences are
2. Your content is shareable, creating that Viral effect
3. Makes it easy for people to find you
4. Keep up to date with news and conversations
5. Stay in touch with other organisations
6. Recruiting staff or volunteers
© The White Light Company
Social Media Facts 2011•• People spend 1 out of every 6 minutes on Social NetworksPeople spend 1 out of every 6 minutes on Social Networks
•• There are 150 million Blogs online There are 150 million Blogs online
•• 60,000 websites are added to the internet every day60,000 websites are added to the internet every day
•• YouTube has 490 million unique users who visit every monthYouTube has 490 million unique users who visit every month
•• You Tube users upload 35 hours of video every minute You Tube users upload 35 hours of video every minute
•• Facebook has 600 million active users Facebook has 600 million active users
•• Each Facebook user spends on average 15 hours and 33 minutes a mEach Facebook user spends on average 15 hours and 33 minutes a month on onth on
the site the site
•• Twitter handles 155 million tweets dailyTwitter handles 155 million tweets daily
•• Twitter is adding nearly 500,000 users a day Twitter is adding nearly 500,000 users a day
•• People upload 3,000 images to People upload 3,000 images to FlickrFlickr every minuteevery minute
•• Google+ was the fastest social network to reach 10 million usersGoogle+ was the fastest social network to reach 10 million users at 16 daysat 16 days
Social Media PlatformsSocial Media Platforms
© The White Light Company
BloggingBlogging
• Blogging is about branding
• The stream of consciousness,
• personality,
• interests,
• tonality and opinion of your brand
• More compelling and engaging
Use Blogging to:
• Communicate your view point
• Celebrate work
• Provide updates
• Make announcements
• Ask questions
• Start conversations
• Respond to comments from others
Remember no Blog is an island – Connect
TwitterTwitter
• Micro-blogging (140 characters)
• Delivers short, sharp and sweet messages
• Twitter is about information dissemination and Niche targeting
Use it to:
• Develop personal branding
• Direct traffic to sites, blogs, podcasts, videos, images, comments etc
• Organisation happens through #tags
• Collate tweets around topics
© The White Light Company
You TubeYou Tube• The home of Online Video
• Other sites - vimeo, viddler and videojug
• You will have to work hard to carve out a viewership
Use it to:
• Set up a You Tube Channel, and brand it.
• Create, Collect and Share video content
• Create playlists
• Tell a story
FacebookFacebook
• Is THE social connection platform
• Fan pages for businesses with
vanity URLs helps grow your network
• Builds awareness
• Links new prospects through news
feeds of your followers
Use it to:
• Create a hub rooted in sociability
• Upload images, video, thoughts, opinions and links
• Create a dialogue with audiences to ask questions to and seek feedback from
• It is not a one-way advertising platform!
LinkedinLinkedin
• An online rolodex
• Create a professional profile and sell yourself
• Include your professional experience, fields of interest and expertise
• Add in contacts
• Helps to widen the net
Use it to:
• Link to people you know professionally
• Keep people informed about what you are doing or looking to be involved in
• But you need to stay interested in what everyone else is saying too
Before you startBefore you start……
Ask yourself the following questions
1. What do you hope to achieve?
2. Who are you talking to?
3. How does SM align with your
brand?
4. What are your resources?
5. What do you know about the
media?
6. How will you handle interactions
and dialogue?
7. Who will be responsible in the
long-run?
8. How will you integrate these
platforms?
9. How will you distribute?
© The White Light Company
http://www.youtube.com/user/AnaheimBallet?gl=GB
http://www.youtube.com/watch?v=q0FYNHMkNu0&context=C3c27583ADOEgsToPDskI0bV_EzhAOvNuZYXj2dgAO
http://www.dance-tech.net/
http://www.danceplug.com/
http://ballettothepeople.com/blog/
http://leotardsandthebunsinthem.wordpress.com/
http://www.smallpetitklein.com/
http://www.facebook.com/smallpetitklein
http://twitter.com/#!/smallpetitklein
Connecting your online profilesConnecting your online profiles
Thank you
Tweet me @HIArtsAudiences
FB me
www.facebook.com/
HIArtsAudienceDevelopment
or email me [email protected]
Visit
www.hi-arts.co.uk/
services/audience-development