Digital Cultural HeritageEU Policy and Actions

Javier HERNANDEZ-ROSHead of Unit Creativity

DG CONNECT/G2European Commission

Strategy meeting 'Europeana for Smart Cities'Luxembourg, 14 October 2015

The digital world

“The Internet and digital technologies are transforming our world – in every walk of life and in every line of business. Europe must embrace the digital revolution and open up digital opportunities for people and businesses. ”

President Jean-Claude Juncker, Digital Single Market Press Release

The Digital Single Market strategy• Better online access to digital goods and services

• Modernising copyright law - better access to culture• An environment where digital networks and

services can prosper• Digital as a driver for growth

• Developing standards and interoperability• Making the most of the data economy and cloud

computing

Cultural heritage as a strategic resource for Europe

• Cultural heritage counts for Europe - cultural, social, environmental and economic value

• Integrated policy approach • EC Communication Towards an integrated approach to

cultural heritage for Europe – adopted 22 July 2014• EP resolution towards an integrated approach to cultural

heritage for Europe – adopted 8 Sept. 2015

EU actions for Digital Cultural Heritage• Policy and coordination

• Modernising copyright law / DSM strategy• Digitisation, online accessibility, digital preservation /

Recommendation 2011/711/EU• Reuse of Europe's cultural resources / PSI Directive

• Funding: Research and innovation, Deployment• R&I: ICT for digitisation, access, enhanced visitor experiences /

H2020 – societal challenge 6• Europeana / CEF• European structural & investment funds

Smart cities, culture and creativity• Culture apps a key component for smart cities and

tourism• Exploring surroundings on the map, eg Google Field Trip • Augmented reality• Cultural and historical resources, crowd-sourced content, and

practical information

• Smart creative cities• Clusters of creative industries• Smart city Living Labs• Experimenting with innovative ICT technologies

Drivers and future outlook• Drivers: culture/social, access to knowledge,

cultural tourism• Economic drivers and private investments? • How do we make the most of open data?

• Cultural data as an infrastructure, Europeana• Sustainability/take up – limited budgets• Measuring impact• 2018 European Year of Cultural Heritage