‘A Global Shift - Move into the Subscription Economy’

Digital Connect 2014

Yesteryears

The Utility Concept

The Subscription Economy

Today

Tomorrow

Datacenter & Cloud Interplay

Agenda

YesteryearsThe Ownership Era

Customer Premise

P1

B1

2

3

4

2

3

4

5

In Premis

e Users

Perpetual Licenses

Annual Support

Cost

Software Upgrade

Cost

Specialized Skills

Set

Highly Customize

dIntegratio

n Woes

Module Based Pricing

Vendor Lock-in

Infra & Main. Cost

Hardware Upgrade

Cost

YesteryearsThe Ownership Era

The Utility Concept

The Subscription Economy

These can be flexible and paid per use too!

Enabling business Continuity

Greater flexibility to react to changing market conditions

Speed of deployment

Improving customer support or services

reducing resource waste

Enabling innovation

Savings on CAPEX

Gaining a competitive advantage

Expanding revenue opportunities

Need for real-time information

Replacing on-premise legacy technology

Development of new products or services

43%

40%

39%

38%

37%

33%

33%

31%

31%

29%

27%

24%

41%

38%

44%

41%

41%

42%

42%

38%

31%

39%

45%

41%

10%

12%

12%

13%

14%

16%

17%

17%

21%

19%

16%

22%

2%

5%

2%

3%

5%

4%

5%

8%

7%

7%

7%

7%

4%

5%

3%

5%

3%

5%

3%

6%

10%

6%

5%

6%

Very important Somewhat important Not very important Not at all important Not Applicable

Business Continuity, Flexibility & Speed of Deployment are Top

Drivers

Services directly taken from respective ISV’s CloudToday

Internet line(s) via your Telco Provider

Cloud End User

Multiple ISVs, Contracts,

SLAsMultiple Support

Points/Call Centers

Multiple Payment

Gateways / Bills

Who to Trust?

Specialized Staff

Consultants Integrators

Auditors

Present Scenario

Tomorrow

A single resilient aggregated / federated platform for IaaS, PaaS and SaaS…

Pricing

Federated Aggregated

Integrated Services

Research & Feedback

Based

Single BillSingle Sign On (SSO)

Innovation Standardiza

tion

Top Brands

What do Cloud Service Brokers bring to the table?

Datacenter & Cloud Interplay

Recommendation

Think Cloud…Think Etisalat

Digital Connect