Digital Banking 2012
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Customer Experience Solutions. Delivered. Digital Banking in 2012 Outlook & Trends
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Transcript of Digital Banking 2012
Customer Experience Solutions. Delivered. 1
Digital Banking in 2012
Outlook & Trends
Customer Experience Solutions. Delivered. 3
Key Focus Area’s for 2012
Self-Directed Customer
User Experience
Mobile Banking
Personal & Relevant
Customer Experience Solutions. Delivered. 4
Self-Directed
Customer
Customer Experience Solutions. Delivered. 5
Customer Experience Solutions. Delivered. 6
Emerging Customer Behavior
Customer Experience Solutions. Delivered. 7
Customer Experience Solutions. Delivered. 8
Emerging Changes in Customer Behaviro
Customer Experience Solutions. Delivered. 9
Paradigm Shift: From ‘Inside-out’ to ‘Outside-in’
INTERNALSYSTEMS
AND PLATFORMS
Inside-Out
Outside-In
CUSTOMEREXPERIENCE
LAYERLOOSELYCOUPLED
Customer Experience Solutions. Delivered. 10
User ExperienceDesign
Customer Experience Solutions. Delivered. 11
User Experience Design
Customer Experience Solutions. Delivered. 12
focused campaignsfocused campaigns
Customer Experience Solutions. Delivered. 13
Customer Experience Solutions. Delivered. 14
Customer Experience Solutions. Delivered. 15
Customer Experience Solutions. Delivered. 16
Customer Experience Solutions. Delivered. 18
Customer Experience Solutions. Delivered. 19
Customer Experience Solutions. Delivered. 20
Customer Experience Solutions. Delivered. 21
Customer Experience Solutions. Delivered. 22
Ubiquity
Mobile Banking
Customer Experience Solutions. Delivered. 23
Customer Experience Solutions. Delivered. 24
Customer Experience Solutions. Delivered. 25
Customer Experience Solutions. Delivered. 28
Customer Experience Solutions. Delivered. 29
Personal &
Relevant
Customer Experience Solutions. Delivered. 30
Customer Experience Solutions. Delivered. 31
Customer Experience Solutions. Delivered. 32
Personal & Relevant
Targeting
Profile A
Profile B
Customer Experience Solutions. Delivered. 35
Customer Experience Solutions. Delivered. 36
Personal & Relevant
Segmentation
Customer Experience Solutions. Delivered. 37
Customer Experience Solutions. Delivered. 38
Customer Experience Solutions. Delivered. 39
Customer Experience Solutions. Delivered. 40
Personal & Relevant
Customization
Customer Experience Solutions. Delivered. 41
Customer Experience Solutions. Delivered. 42
Customer Experience Solutions. Delivered. 43
Thank YouWWW.BACKBASE.COM
NEW YORK : +1 646 478 7538
AMSTERDAM: +31 20 465 8888
