Digital Asset Management with ES4

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01-Webinar Asset Management with ES4 © 07/01/2014 DALIM SOFTWARE GmbH Asset Management with Frédéric Sanuy, DALIM SOFTWARE

Transcript of Digital Asset Management with ES4

01-Webinar Asset Management with ES4 © 07/01/2014 DALIM SOFTWARE GmbH

Asset Management with

Frédéric Sanuy, DALIM SOFTWARE

Digital Asset ManagementCentrally manage,

distribute, integrate and

control rich content

regularly used by creative

and marketing teams as

well as large organizations

What is a DAM?A digital asset is an electronic file or any other distinct type

of content that is or contains certain kinds of rich content :

Photos, videos, PDFs, print-ready marketing collateral, Adobe

InDesign files, any graphics, visualizations, 3D images,

animations or audio.

Digital asset management makes content easy to find and

easy to reuse through the use of metadata and data

taxonomy.

At the Heart of Communication

Have simple interfaces

Promote the latest media

Filter the information released

Facilitate research

Tell conditions of use

Help relay information

Control the use of media

DAM

Back Office

Front End

Network

A Tool Dedicated to Network

Repository of an Organization

need to extend the functionality of the DAM

D.A.M.

Edition

Com.

Marketing

Agencies

Customers Resellers

Journalists Subsidiaries

Press Relations Outlets

Subcontractors

Trade

The ChallengeExplosion of rich media content

90% of the created content is "rich."

The life of the rich content is short

should be managed and shared immediately

The rich content is diversified!

More than 200 formats.

The rich content should be found easily

and appropriately controlled

01-Webinar Asset Management with ES4 © 07/01/2014 DALIM SOFTWARE GmbH

Demo

What does DAM do?Previews content

without opening the source application

Manages content

by applying meaningful metadata

Relates content

to other content as well as specific structures like brands or

markets

Controls access to content

Controls the lifecycle

of content

Manages the creation, review, approval and deletion

of rich content

What does DAM do?

What does DAM do?Integrates content

into other systems

Provides distribution

and content exploration capabilities

Makes content accessible

on any device, anytime, anywhere

DAM Key Capabilities?Central management of virtually any file type

Microsoft Office integration

Adobe CS integration

Robust metadata possibilities for categorization

DAM Key Capabilities?Intelligent search

!!!!!!API to integrate content with any other system

and pass content metadata

Enterprise integration abilities

like Active Directory

01-Webinar Asset Management with ES4 © 07/01/2014 DALIM SOFTWARE GmbH

Thank you!http://www.dalim.com