Digital Asset Management Redefined

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Remco Koster WoodWing Asia Pacific Digital Asset Management redefined

description

Digital Asset Management Redefined Remco Koster from Woodwing, presented this deck at iMedia Brand Summits, Asia. #imbsummit

Transcript of Digital Asset Management Redefined

Page 1: Digital Asset Management Redefined

Remco KosterWoodWing Asia Pacific

!!!!Digital Asset Management redefined

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Market trends?

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Content marketing explodes! Content marketing is engaging with your audience through valuable content

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Content Marketing

Red Bull is a publishing empire that also happens to sell a beverage.

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Content Marketing

How Nike outruns the Social Media Competition.

“”

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Crowdsourcing the future of publishing?

Crowdsourcing !is obtaining ideas and content from a large online community

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Crowdsourcing

GuardianWitness takes Citizen journalism to the next level.

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The world becomes more & more visual

๏ Facebook!• 240,000,000,000+ Photos!• 260 million uploads per day!• 300 uploads per second!

๏ More and more channels..

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๏ Find & Organize digital assets!!

๏ Create & collaborate more efficiently!!

๏ Distribute digital assets

Challenges for creatives, corporates and publishers

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It’s DAM simple.

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Core principles

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Visual and intuitive to use• Search, browse and preview in a highly visual way!• Familiar concepts, user acceptance is great

Core principles

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Fast & fluid performance

ServerProcessing Server Cluster

• High performance search engine - even with 20+ million assets!• Processing up to 50.000 assets - per hour

Core principles

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Open architecture• Strong API for integration: WCM, MRM, ECM..!• Open source web interfaces to build custom front ends

Core principles

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Benefits for creatives

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Speed up your creative workflow• Elvis DAM is the bridge between your digital assets and your creativity!• Built-in automated versioning of all your files

For creatives

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Share and collaborate on work in progress• Instantly create secure web links with high-res material!• Approve, reject and communicate about visual work

For creatives

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Benefits for corporates

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Organize and classify brand assets• Built-in taxonomy, folders and tags help you organize!• Rule based permissions offer full control

For marketeers

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Share and distribute marketing material• A brand portal to share high-res designs, videos and images!• Control when your marketing assets are released

For marketeers

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Business benefits

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Save time, gain efficiency• Shortened search times saves hours everyday!• More efficient production through DAM integration!• Reporting on asset usage & management information!• Prevent mis-use of assets, avoid fines!

For managers

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It’s DAM simple.