Management process through which goods and services move from concept to the customer.

Called the 'information superhighway' and the 'network of networks,' it is basically a means of connecting a computer to any other computer around the world via the TCP/IP (Transmission Control Protocol/Internet Protocol)

Digital describes electronic technology that generates, stores, and processes data . Digital technology is primarily used with new physical communications media, such as satellite and fiber optic transmission.

Definition of TermsDefinition of Terms

I-MARKETINGInternet Marketing/ Web Marketing

Websites, email, SEO, digital media, SEM, generating traffic, blogs, partnership arrangement, banner ads, interactive advertising

Refers to products, services & business over the web or superhighway; business transactions established online.

E-MARKETINGElectronic Marketing

Websites, email, digital media, SEM, generating traffic, blogs, partnership arrangement, interactive advertising, wireless media, SEO and E-CRM

Similar to internet marketing but broader scope because it refers to digital media.It’s a process of marketing a brand using internet & electronics

DIGITAL MARKETING(Using modern communication technologies + traditional marketing)> Institute of Direct Marketing - Specialist

Websites, email, digital media, SEM, SEO, blogs, partnership arrangement, interactive advertising, wireless media, E-CRM, database, mobile/ wireless, digital TV, digital billboards

Involves applying E-Marketing technologies using intensive marketing tactics and customer cycle from various buying channels to the target market.

The DifferenceThe Difference

“Achieving marketing objectives through applying digital technologies and marketing strategy”

DIGITAL MARKETING is the promoting of brands using the Internet, mobile and other interactive channels using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Incorporates DIRECT MARKETING by providing the same method of communicating with an audience but in a digital fashion. DIGITAL is now being broadened to support the "servicing" and "engagement" of customers.

> DIGITAL MARKETING

Digital and Internet Digital and Internet MarketingMarketing