DIGITALADVERTISING

MEDIA KIT

JACKSON STATEUNIVERSITYVETERANS MEMORIAL STADIUM

P.O. BOX 6439LAUREL, MISSISSIPPI 39441

800.268.3260

WWW.CAPTURION.COM

DIGITALADVERTISING

MEDIA KIT

P.O. BOX 6439LAUREL, MISSISSIPPI 39441

800.268.3260

WWW.CAPTURION.COM

WHAT’S INSIDETHE HISTORY OF JACKSON STATE UNIVERSITY

BENEFITS OF OUTDOOR ADVERTISING

MAIN VIDEO BOARD BREAKDOWN

MAIN VIDEO BOARD PRICE PACKAGES

RIBBON BOARD DISPLAY BREAKDOWN

RIBBON BOARD PRICE BREAKDOWN

REAR VIDEO BOARD ADVERTISING

A-FRAME SIGNAGE

OF JACKSON STATE UNIVERSITYTHE HISTORY

JACKSON, MISSISSIPPI DEMOGRAPHICS

Jackson State University has a distinguished history, rich in the tradition of educating young men and women for leadership, having undergone seven name changes as it grew and developed. Founded as Natchez Seminary in 1877 by the American Baptist Home Mission Society, the school was established as Natchez, Mississippi “for the moral, religious and intellectual improvement of Christian Leaders of the colored people of Mississippi and the neighboring states.” In November 1882, the school was moved to Jackson; in March 1899, the curriculum was expanded and the name was changed to Jackson College.

The State assumed support of the college in 1940, assigning to it the mission of training leaders. Subsequently, between 1953 and 1956, the curriculum was expanded to include graduate and bachelor’s programs in the arts and sciences; the name was then changed to Jackson State College in 1956.

Further expansion of the curriculum and notable building program preceded the elevation of Jackson State College to University status on March 1974. In 1979, Jackson State was officially designated the Urban University of the State of Mississippi. Presently, Jackson State University, a public, coeducational institution, is supported by legislative appropriations supplemented by student fees and federal and private grants.

JACKSON POPULATION: 688,422Male: 320,116 46.5%Female: 368,306 53.5%

Age: 18-24 4.7% 25-34 16.7% 35-44 19.0% 45-54 21.8% 55-64 16.7% 65-74 11.3% 75+ 9.7%

OCCUPATION SUMMARY:Administrative 13.8%Blue Collar 10.3%Clerical 8.5%Homemaker 14.4%Professional/Technical 26.3%Retired 16.4%Sales/Marketing 5.5%Self Employed 2.6%Student 2.2%

HOUSEHOLD INCOME:Less than $20,000 27.7%

$20,000 – $29,000 13.1%

$30,000 – $39,000 11.7%

$40,000 – $49,000 10.0%

$50,000 – $74,000 17.0%

$75,000 – $99,000 9.1%

$100,000+ 11.4%

OF OUTDOOR ADVERTISINGTHE BENEFITS

POTENTIAL IMPACT FOROUTDOOR ADVERTISEMENT

Outdoor costs less per thousand viewers, or per GRP, than any other medium. And this is true for every market, large and small.

As broad example of media cost comparisons, outdoor delivers:

• Approximately 3.3 times as many prospect impressions per dollar than radio.

• More than 3 times as many prospect impressions per dollar than television.

• More than 6.6 times as many prospect impressions per dollar than newspapers.

• More than 5.5 times as many prospect impressions per dollar than magazines.

• And 10.3 times more impressions than the cost of direct mail.

Source: Outdoor Advertising Association of America

• Traffic Count: 44,000 Daily

• University Medical Center

• State Capital Building

• Baptist Medical Center

• VA Hospital

• Intersection of Woodrow Wilson and State Street

• Slow Traffic producing long read time

• Local Area Residents

• Jackson State Students and Alumni

• Visitors team Students and Alumni

• Local Employees and City Workers

• Mississippi High School State Football Games

TOTAL REACHOutdoor is the most universal of all advertising media, exposed to virtually everyone who goes out of the house to work, shop or play. Outdoor provides broad, fast market reach.

HIGH FREQUENCYBecause of its continuous presence, outdoor is capable of producing frequency levels unmatched by any other medium.

CONSTANT EXPOSUREOutdoor delivers your message over and over, seven days a week, month after month.

FLEXIBILITYYou can place your outdoor advertising in locations reaching everyone coming into or leaving your specific market area. You can pinpoint your prime marketing areas exactly.

LOW COST PER THOUSANDNo other advertising medium reaches as many people, as often.

IMPACTOutdoor advertising’s large physical characteristics create greater visual impact on your audience. Outdoor is big, bold and colorful.

THE LAST WORDOutdoor advertising is the final reminder of your product or service; it’s the point of sell before the point-of-sale. Outdoor advertising bridges the gap between the in-home message and the out-of-home purchase. And the advantage of the “last word” is never more evident than when it comes to last-minute, impulse buying.

MAIN VIDEO BOARDBREAKDOWN

Take advantage of this unique advertisement opportunity on the Main video board at MS Veterans Memorial Stadium. Customers have the ability to utilize (2) two different locations on the board for advertisement in (3) three different ways.

• MAIN REPLAY AD SPOT: Instant Replays

• 30 SECOND AD/ COMMERCIALS: Pre-Game/During Game

• LOWER LEFT AD ROTATION: Pre-Game/During Game

MAIN REPLAY AD SPOT• Includes all touchdowns and field goals. Also, includes greats

plays and or controversial calls.

• Approximately 100 replays per event.

• Customer receive logo before and after video clip.

30 SECOND AD/ COMMERCIALS• During a game, customers can run 30 second commercials to

advertise their company.

• With commercials during an event, clients can reach up to 68,000 fans at one time with advertisments on the main video board.

LOWER LEFT AD ROTATION• The lower left hand section of the board is dedicated strictly

to rotating sponsor logos/graphics. Customer logos are given a 10 second showing and rotated with other customers throughout the duration of the game.

• Lower Left Rotation (10 seconds)

MAIN VIDEO BOARDPRICE PACKAGES

QTY DESCRIPTION(3) 30 Sec Ad Pre Game(2) 30 Sec Ad During Game(1) Quarter of Sponsored Replays(1) Lower Left Ad Rotation

COST PER PACKAGE: $60,500

GOLD PACKAGE

FAN CAMQTY DESCRIPTION(2) 30 sec Fan Cam During Game

COST FOR SEASON: $10,000

REPLAYSQTY DESCRIPTION(1) Quarter of sponsored replays

COST FOR SEASON: $10,000

SPONSORED PLAYS/TIME OUTSQTY DESCRIPTION(TBD) Company Logo on Video Board during

Injury Time Out/ First Down, etc.

COST FOR SEASON: $10,000

A LA CARTE

QTY DESCRIPTION(2) 30 Sec Ad Pre Game(1) 30 Sec Ad During Game(1) Quarter of Sponsored Replays(1) Lower Left Ad Rotation

COST PER PACKAGE: $42,000

SILVER PACKAGE

QTY DESCRIPTION(1) 30 Sec Ad Pre Game(1) 30 Sec Ad During Game(1) Lower Left Ad Rotation

COST PER PACKAGE: $20,000

BRONZE PACKAGE

BREAKDOWN

RIBBON BOARD DISPLAYWith Ribbon Display packages, customers can advertise in a variety of ways and in multiple areas located throughout Veterans Memorial Stadium. There are a total of 5 different ribbon boards located in the stadium. Ribbons will be highly visible especially during televised games. Note every game is televised locally.

Will have 5 Ribbon Boards with 2 located in each end-zone, also one underneath the static scoreboard located in the North end-zone.

THREE NORTH ENDZONE RIBBON BOARDS

TWO SOUTH ENDZONE RIBBON BOARDSNEXT TO TEAM LOCKER ROOM ENTRANCES

TIME ALLOWED IN 10 SECOND SPOTS(BASED ON ACTUAL CLOCK TIME)

714 POSSIBLE AD ROTATIONS BASED ONLY ON CLOCK TIME

180 Pre Game Clock Allowed Time (10 Sec Spots)90 1st Qtr. Clock Allowed Time (10 Sec Spots)12 Qtr. Break 1 Clock Allowed Time (10 Sec Spots)90 2nd Qtr. Clock Allowed Time (10 Sec Spots)150 Halftime Clock Allowed Time (10 Sec Spots)90 3rd Qtr. Clock Allowed Time (10 Sec Spots)12 Qtr. Break 2 Clock Allowed Time (10 Sec Spots)90 4th Qtr. Clock Allowed Time (10 Sec Spots)

QTY DESCRIPTION(27) 10 Second Ad Pre Game(39) 10 Second Ad In Game(66) Total 10 Second Ads

COST PER PACKAGE: $33,000 YEARLY

LED RIBBON BOARD GOLD PACKAGE

QTY DESCRIPTION(15) 10 Second Ad Pre Game(30) 10 Second Ad In Game(45) Total 10 Second Ads

COST PER PACKAGE: $22,500 YEARLY

LED RIBBON BOARD SILVER PACKAGE

QTY DESCRIPTION(12) 10 Second Ad Pre Game(12) 10 Second Ad In Game(24) Total 10 Second Ads

COST PER PACKAGE: $12,000 YEARLY

LED RIBBON BOARD BRONZE PACKAGE

RIBBON BOARDPRICE PACKAGES

ADVERTISING

REAR VIDEO BOARD

SEASON PACKAGE: $2,500 PER MONTHSold Annually, content will be delivered in a static vinyl format. Customers will have the ability to promote multiple ad campaigns during the annual contract. Production fees do apply.

• Approximate Size: 25’ft H x 65’ft W

• Illumination Dusk to Dawn

• Billboard Vinyl is 1,625 sq. ft at $1.50 per sq ft. plus $500.00 to install

• Total Production Charges= $2,937.50 (vinyl and installation only)

Imagery ©2013 Google, Map data ©2013 Google

SEASON PACKAGE: $6,500 Sold annually, content will be delivered in a static vinyl format. Customers will have the ability to promote multiple ad campaigns during the annual contract. A great way to get your message where you want it with ease. These signs are placed sin the end zones of the field, which make them highly visible during touchdowns, field goals or scoring drives on TV games and the Video Board.

• Approximate Size: 8’ FT H x 2’-9 !”ft W

• Field Level Position

• Availability in North and South End Zones

A-FRAMESIGNAGE

P.O. BOX 6439LAUREL, MISSISSIPPI 39441

800.268.3260

WWW.CAPTURION.COM