8/6/2019 2012 Ride Calendar Advertising Kit

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2012 Ride CalendarAdvertising Rates & InformationShift your bicycle event or business into high gear! 

8/6/2019 2012 Ride Calendar Advertising Kit

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Print Calendar Advertising Rates Full Page w/ bleeds (8.625” x 11.125” crop size 8.375” x10.875”) (includes 3 months of free web ads)  $13902/3 Page Vert. (5” x 10”) (includes 1/2 o web ad)  $9651/2 Page Horz. (7.5” x 5”) (includes 1/2 o web ad)  $775Ads by Column Inch* (1” x 2.425”) $69/column inch* (minimum 2 inches, column inch ads can be 1, 2 or 3 columns wide)

Back Page Premium (rst come rst serve): 

Bleeds (8.625” x 11.125” crop size 8.375” x 10.875”) $2135

LMB Member Discount:LMB Member Clubs, Shops, & Organizationsreceive 10% discount on all print advertising.

 

Online Calendar Advertising Rates LMB is now oering online advertising on theLMB website which averages over 10,000 visits

per month. Advertisements are on a month-to-monthbasis so you decide when and how long you want your ad

to run. Web advertisements will appear prominently onthe online Ride Calendar page where the advertisementswill rotate randomly at regular intervals. Your ad will in-clude a hot link to the url of your choice.

Web advertising is $25 per month with a three-month

minimum.• $1 Per Rider Events and advertisers who run a full-pagespot in the print addition of the Ride Calendar are eli-gible for a FREE web ad for three months.

• Those who take out a 1/2 page or a 2/3 page ad in our

print publication are eligible for 1/2 o our web pricing.($12.50 per month)

Have Us Design Your Ad:Don’t have the time or expertise to create your ownad? No problem! The League will help you design

your ad for a small additional charge. Email JohnLindenmayer at john@LMB.org for details.

 LMB Design Fees:

Column Inch Ads Less Than 1/2 Page $751/2 Page or 2/3 Page $100Full Page $135Web Ads $75

 

About LMB’s Ride CalendarWith 45,000 copies of the annual print Ride

Calendar distributed extensively through-out Michigan and beyond, you won’t nd abetter place to advertise your bicycle-relat-

ed event or business. Additionally, we nowoer advertising on our website which receives over 10,000

visits per month.

 The Michigan Ride Calendar continues to be LMB’s signature

publication and an essential resource for bicycle enthusiasts inMichigan and beyond. The League annually publishes and dis-tributes 45,000 free Ride Calendars, listing over 250 bicycling

events in Michigan. Ride Calendars are distributed extensivelythroughout the state at all MDOT Welcome Centers, Conven-tion & Visitors Bureaus, all known bicycle clubs and shops,

and numerous bicycle-related events. Ride Calendars are alsodistributed to all LMB members and to individuals requesting

Michigan biking and tourism information. 

 The League of Michigan Bicyclists’ annual Ride Calendar is afull color publication that bicyclists keep and refer to again and

again throughout the cycling season.

Advertising DetailsAll print ads must be electronic les and received no later thanNovember 21st. There is no deadline for online advertising. Acceptable electronic les include press quality (full size at 300dpi) PDF, TIFF, Photoshop or Illustrator formats. Please contact

us as soon as possible if you would like to provide anything ina format other than those listed above. Ads created in Micro-

soft Word will not print properly. Please embed all fonts, logosand other graphics or convert them to outlines. Make sure all

elements of your advertisement are saved as CMYK. Please in-clude a printout of your ad with your signed contract. Artwork needing alterations or corrections will be subject toadditional charges. Electronic les should be sent via:

A) Email (up to 5 MBs) to: jlindenmayer@LMB.org

B) File sharing via: YouSendIt.com (5-100 MB’s) or

Dropbox.com to jlindenmayer@LMB.org

C) Saved to a CD and mailed to:

LMB, 416 S. Cedar St. Suite A, Lansing, MI 48912

Terms and ConditionsContracts: A signed contract is required for placement of ads in

the Ride Calendar or on the LMB website.Payment: Advertisers are required to pay in advance.Acceptance: The LMB reserves the right to refuse any advertise-ment deemed unacceptable. Photos used in advertisements

must show bicyclists following all Michigan bicycling laws. Wewill not print advertisements that use photos of cyclists riding

more than two abreast. We also strongly encourage you to se-lect photos that show subjects that are wearing helmets if they

are actually riding a bike.

QuestionsQuestions can be directed to John Lindenmayer at

1-888-642-4537 or john@LMB.org

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8/6/2019 2012 Ride Calendar Advertising Kit

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2012 Ride Calendar Advertising ContractPlease print carefully and complete all information. Return form, with payment to theLMB at the address below.

Company/ Club/ Org/ Event Name:

Contact Name:

Billing Address:

City/ State/ Zip:

Phone:

Email:

Date:

• Print Ad Size: q Full Page w/ Bleeds (8.625” x 11.125” ) $1390

  q 2/3 Page Vert. (5” x 10”) $965

 q

 1/2 Page Horz. (7.5” x 5”) $775  q Ads by Column Inch* (1” x 2.425”) $69 x # of column inches  *(minimum 2 inches)

Column Inch Ad Size (width x height) ______________

q Back Page with Bleeds (8.625” x 11.125” ) $2135

• Website Ad Options:Select the months for when you want your ad to appear (3 month minimum):

qJan. qFeb. qMarch qApril q May qJune qJuly qAugust qSept. qOct. qNov. qDec.

Number of months x $25* per month = ______________

  *$1 Per Rider Events and advertisers who run full-page ads in the print version of the Ride Calendar are eligible for a FREE web ad for three months. Those who take out a 1/2 page or a 2/3 page ad in our print publication are eligible for 1/2 o ($12.50 per month) web advertising for three months.Additional months for web ads may be purchased at the $25 per month rate.

• Design Fees (for those having LMB create their advertisements):  q Column Inch Ads Less Than 1/2 Page $75

  q 1/2 Page or 2/3 Page $100  q Full Page $135

q Web Ad $75

q Add/Renew LMB Membership - Optional (add $50)

q LMB Member Shop/Club/Organizational Discount (10 % o print ads only)

Total Amount Due (Print Ad - Member Discount + Membership + Web Ad) = $

q Check (payable to League of Michigan Bicyclists)  q Credit Card

q Visa q Master Card q Discover q American Express

Credit Card Number:

Expiration Date:

Signature:

q I have included a print out of my advertisement.

Return contract and payment to:League of Michigan Bicyclists

416 S. Cedar St. Suite A, Lansing, MI 48912