“DENTAL

ACCELERATION

SERVICES

“How do I get

attention in

the world of

BIG data

SEQUENCE

Client Brief

Dental Marketing Mediums

Search Philosophy

Social Engagement

Road Ahead

7 Pointer Vibes Strategy

Sample Digital Plan

Contact Us

CLIENT BRIEF

×Key objectives of the campaign would be

×Brand Visibility & Recall when a patient searches or recalls

×Patients Lead Generation

DENTAL MARKETING MEDIUMS

Build a High Converting

WebsiteRegular SEO Local SEO

Google Adwords PPC

Social Media Marketing

Retargeting

Google Optimization & Rich Snippets

Online Reputation

Management

Quality Patient Management

Facilitating Referrals

Organic is fiercely competitive place to play

A good organic search strategy should:

×Involve good on-page SEO so search engines can find

you

×Include a blog that is updated often with insights pertinent

to your industry (in order to increase inbound links and the

number of pages crawled by search engines)

×Utilize site links and micro-sites to win more real estate

on SERPs

A better strategy will use paid to complement organic

to ensure coverage on the SERP and to improve

opportunities for clicks.

VIBES RECOMMENDATION: Go for 10 Keywords

When it comes to paid… you

want to be on top

VIBES RECOMMENDATION: Go for 500 INR/Day for Ads

Being first matters too

VIBES RECOMMENDATION: Go for 500 INR/Day for Ads

SAMPLE SEO PLAN

MAJOR TASKS

• On Page SEO Activities

• Off Page SEO Activities

• Keywords Identification & SEO Plan

Execution

Keywords targeted for Organic & Inorganic Activities

Dentist in “City”, Top Dentist in “City”, Best Dentist in

“City”Orthodontist Keywords

Implant Keywords

Dental Services keywords such as RCT, Braces

Treatment, Dentures, Gum Treatment, Crowns & Bridges, Surgeries, Kids

Dentistry, Veneers can be targeted

Dentist in “Locality” Dental Tourism Keywords

“ “BE

SOCIAL”

Sample Social Plan

VIBES RECOMMENDATION: Go for FB, Tw, Ln

Facebook•Manage Page

•Create Dental Content

•Engage with Patients

•Contest & Giveaways

•Target Local Patients through Ads

•Listen to Patients

•Post pics of camps, case studies, dental tips, patient before & after images from time to time

Twitter•Manage User

•Use Relevant # tags

•Follow potential people

•Tweet on regular basis, say Dental Tips

•Twitter Chats, say every 2 months

LinkedIn•Manage user & business page

•Go for corporate linkages

•Tie up with HR Department of different corporates for free dental camps

•One free camp can also increase your corporate footfall to a significant level

“

Google Reviews

VIBES RECOMMENDATION: Ask your patients for Google Reviews

7 Point

Program

to drive

Marketin

g Plan

1. Website Analysis

2. Dental Microsite Development

3. Search Engine Optimization

4. Pay Per Click(Google Ads)

5. Social Media Engagement

6. Emailer Program

7. Reviews Program

STEPS

7 POINT VIBES STRATEGY

SAMPLE

DIGITAL PLAN

“

Digital Operations

Category & Tactic

Primary Job(s) of Tactic Execution Strategy Intended Outcome Responsibility

Website

Development/Revamp

(if required)

Acquisition, Retention &

Brand Building

HTML Responsive Website Brand Visibility & Recall Vibes

Organic

Dental Microsite(if required) Acquisition, Retention &

Brand Building

HTML Responsive Microsite User engagement through

Digital & ATL Exercises

Vibes

Email(Old Patients &

Perspective Patients)

Acquisition, Retention &

Brand Building

HTML Mailer Retain current customers

through engagement and

target new customers

through dental packages

Vibes

Social(New & Current

Patients)

Acquisition, Retention &

Brand Building

Social Campaign Reach targeted Audience &

Engage them

Vibes

SEO(for 10 Keywords) Acquisition, Retention &

Brand Building

Search Campaign Pull effect Vibes

Google Reviews Acquisition Review Campaign More positive reviews, more

patients footfall

Vibes

Inorganic

Google Ads(Search) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes

Google Ads(Display) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes

FB Ads Promotion, Acquisition Paid Ads Ads would be focused

towards microsite.

Vibes

Email(New Customers Data) Promotion, Acquisition HTML Mailer & Paid

Campaign

Reach targeted Audience Vibes

Thank YouAvaneendra Mishra

Business Head

Vibes Communications Pvt. Ltd.

+91 9650858881, +91 8586932861

Avaneendra@vibescom.in, http://vibescom.in