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Digital
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Digital storytelling group 1. How can we use property content and stories online to appeal to a wider audience? 2. How can we encourage more user generated content? 3. Should we use digital technologies to talk about places beyond our boundaries? 4. Should we use online content to engage with people before and after they visit or non- visitors?
Transcript of Digital
Digital storytelling group1. How can we use property content and stories
online to appeal to a wider audience? 2. How can we encourage more user generated
content ?
3. Should we use digital technologies to talk about places beyond our boundaries ?
4. Should we use online content to engage with people before and after they visit or non -visitors ?
User generated content
How do we know if it ’s successful?*
*Jonathan
What ’s it for?*
*Georgie
Areas of use
Researching & enjoying the process
Seeking knowledge & information
management
Marketing & discovering the offer
5 recommendations for assessing funding opportunities:
• Integrated strategy• Basic tools & in-house skills • Agile development • Service design • Entrepreneurial approach
Flow & Collections Trust for the HLF: Mapping the use of digital technologies in
the heritage sector (2010)
Flow & Collections Trust for the HLF: Mapping the use of digital technologies in
the heritage sector (2010)
• “Expect that every heritage organisation should have a digital strategy integrated across all their operations, so that it is either a discreet or overt means for delivery of capital projects, conservation, audience development and education plans.”
Onl
ine
Ons
ite
Visit focus Non-visit focus
Digital storytelling
• Multimedia guide• Digital installation
• Website • Property Flickr
pool • Youtube channel
• Off property e.g. Soho app
• Historypin
• Collections database• Cross-property
storytelling
Onl
ine
Ons
ite
Visit focus Non-visit focus
Digital storytelling
• Multimedia guide• Digital installation
• Website • Property Flickr
pool • Youtube channel
• Off property e.g. Soho app
• Historypin
• Collections database• Cross-property
storytelling
DIGITAL BASICS ����
DIGITAL ADVANCED
VE BASICS����
VE ADVANCED
SPIRIT OF PLACE
POTENTIAL FORDUPLICATION
BENEFIT IS REGIONAL/NATIONAL/
CROSS PROPERTY AS WELL AS PROPERTY
POTENTIAL FOR UNIQUE SCALE
RESPONSIBILITY
Summary
• Everything is possible • Knowing what you want and why • Integrated strategies and plans • Understanding opportunities and
challenges within devolved framework
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