Digipak and magazine poster analysis

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The theme for this digipak is the same on the case and the disk. It shows a newspaper article with Rihanna's name on it and there are some black and white pictures of her. The typography within this digipak is very similar throughout. As it is a newspaper article it needs to look realistic for the audience, this is why the writing is the same. Her name is the biggest font, then it's the album title, then the rest of the article is the smallest writing on the disk. There isn't any colour on the case or the disk. I think that this is because the newspaper theme needs to look real and bold colours can sometimes take your attention away from the images. There are three different images of her on the digipak, the image on the front and inside are the same. All of the images of her show that she is quite a strong person. As the images are all black and white this shows that she is powerful and strong but white represents purity and kindness. The album title Talk That Talk is placed on the front cover, the disk and the inside of the case. The target audience for this would be teenagers and above because she is seen in revealing clothing and she is smoking in one of the images. Digipak

Transcript of Digipak and magazine poster analysis

Page 1: Digipak and magazine poster analysis

The theme for this digipak is the

same on the case and the disk.

It shows a newspaper article

with Rihanna's name on it and

there are some black and white

pictures of her.

The typography within this

digipak is very similar

throughout. As it is a

newspaper article it needs

to look realistic for the

audience, this is why the

writing is the same.

Her name is the biggest

font, then it's the album

title, then the rest of the

article is the smallest

writing on the disk.

There isn't any colour

on the case or the

disk. I think that this

is because the

newspaper theme

needs to look real

and bold colours can

sometimes take your

attention away from

the images.

There are three different

images of her on the digipak,

the image on the front and

inside are the same. All of the

images of her show that she is

quite a strong person. As the

images are all black and white

this shows that she is powerful

and strong but white

represents purity and

kindness.

The album title Talk That Talk is placed on the

front cover, the disk and the inside of the case.

The target audience for this would be

teenagers and above because she is seen in

revealing clothing and she is smoking in one

of the images.

Digipak

Page 2: Digipak and magazine poster analysis

You are only able to see

one of her costumes in this

digipak as in two of the

pictures she isn't wearing

any clothes, this can

increase the sales for the

male target audience

because she can be seen

as a female sex symbol.

The songs on the back are in bold red writing, this

makes it stand out from the background which is

a blue sky and pink clouds. the artists names are

in blue to make them stand out too.

The inside is based on

a candy theme. The

disks have pictures of

cakes on them, there is

a picture of her laying

on pink clouds that look

like candy floss. This

can be aimed towards

the target audience

which is teenage girls.

The representation of

Katy Perry come

through the colours and

the pictures she has

used. The main colours

that are used are red

and blue they represent

love, passion and

confidence all of these

come across in her

pictures that are used.

The leaflet that is used inside

the digipak is a picture of the

artist in a prom style dress

and she is surrounded by

cakes this creates a “fun”

feel and give the audience

that the CD will also be fun to

listen to.

Page 3: Digipak and magazine poster analysis

This has two images, both of

them are black and white but

they show different things. The

first image is beyonce without

makeup and she has a cross

around her hand, this shows

that she is pure and good. On

the image she is wearing heavy

makeup on her eyes which is

the “bad” side.

This shows that beyonce has two different

characters, the “good side” which is Beyonce

and the “bad side” which is Sasha Fierce.

There is no colour to these

images, they are black and

white.

Black: Power, strength, death,

night.

White: purity, peace,

innocence, cleanliness.

These two colours represent

the two characters that

Beyonce has.

The target audience for this would be

teenagers. As there is no colour it wouldn't

appeal to young children as much.

Two of her songs are also

displayed, they are if i

were a boy and single

ladies.

Magazine posters

Page 4: Digipak and magazine poster analysis

This is a christmas album so the

colours that are used are

christmassy colours. The

representation of red black and

white are:

Red - Love, Passion, desire

White - Purity, perfection, goodness

Black - elegance, power, unknown.

There are two pictures of Justin on the poster but

they are the same picture, this could be that they

don't want to give too much away to the audience.

This mean that they need to buy the album to see

what it is like.

This poster advertises two

things. Justin's new single

Mistletoe and it also advertises

his new single Under the

mistletoe, both of the release

dates are given.The target audience for this

would be teenage girls

because the image isn't

focused on Justin being

“sexy”it's a christmassy

theme. His clothes are black

which denotes the unknown

and mystery, this means that

the audience will find the song

and the album a mystery.

The font on this poster shows that it is going to be

released around christmas time. The writing is red with

sparkles, this represents christmas and doesn't make

the advert look boring therefore more people will want

to buy it.