Digipak and Magazine Advert Analysis x 3

By Emily Davoile

Lana Del Rey Digipak Analysis

This is a digipak for one of Lana Del Ray’s albums. I like this album due the colour scheme and big bold font. Both the front and back of the album are simplistic and have minimalist theme throughout. The front image is very clear and strong it is a mid shot of Lana this emphasises her shoulders and her face but still allows for pat of the background to be shown in this case we have a fence, tree and a blue sky. The blue and white font chosen link well to the colour scheme as as they are in a bold capital font it makes them more obvious and clear to read. This makes the image/ CD seem much more interesting to look at for audiences The back contains no colour except for the font choice. In this case the main focus is the front image on the album cover and limited text of the artists name and album title. This is also the same with the artwork on the CD, again keeping with the white theme from the artists name text, clothing, the background on the back of CD and the main colour of the CD. Which has red roses cut round the CD this foreshadows her red lipstick on the main image. The spine is also simple with the album name and white colour it also features the record label image. I like this CD as it has a very vibrant clear image if it was all white I think would be very boring and plain. On the bottom of the back cover there is the record label which is universal and the details and a barcode. It has the songs in capitals and the same font is the same as the front cover, there is also visible numbers that are in a very small font.The cover includes many different colours but is still minimal as there is limited writing on the front. The colour scheme is quite dull but still has a bright blue for the sky. It possibly may link to the song on the CD called ‘Blue Jeans’, even though this image is a mid shot and showing her from the waist up. From all the covers that I analysising they all have motifs that allow for a variety of development.

This is the advert I found for Lana’s album release for ‘Born to Die’. This is the same image as featured on the album cover except it is much more close up. The bold name of the artist which almost fills 1/3 of the advert which is one of the main aspects of the advert that is why it needs to be clear and bold. The image takes up the whole of the advert. It has Lana looking directly at the camera, when looking at the advert you may think that she is looking/directing herself to you. This may make the audience want to read the advert. There is minimal information visual on the advert which allows the audience to know the date of when the album is coming out. It also has the songs that feature on her album,

possibly ones that she has released already as singles. We also have a website which allows the audience to visit to find out more about the album and the artist. At the bottom of the page in each corners there is amazon logo this is where you may be able to purchase the album. In the other corner there is the record label.

Lana Del Rey Advert Analysis

LANA DEL REY’S ALBUM COVERS

Florence and The Machine Digipak Analysis

This is a much more interesting image/design compared to other digipak’s I have looked at. It has a foral/forest/natural feel about it. This front cover has the artists name and also the name of the album. The image used is a mid shot as it shows Florence from the waist up, however she is looking away from the camera and also has her hands visible compared to Lana’s album cover. Also the choice of background she is a tree with flowers and leaves hanging across. Also the image has been edited as the red lungs would not be visible this adds a sense of creativity to the cover, also you have vintage/old fashioned filter over the top. The lungs that a visible represents the name of the album which allows for a clear link between the text and image. I like this digipak as it is very vintage and stands out from other indie digipaks as it is very unique due to the old fashioned filter overlayed on the image. The artists name is in a white font against a black background this allows is to stand out and be more visible. The album cover however is less obvious as it is against a more creamy/white background. The spine has the same text and font as on the front cover this allows for the album to flow. The back cover also has an image of lungs which is in black and white and the numbers are labelled on the heart. Which links to the song list that is below, which makes this much more interesting and visually pleasing to the eye. Below the song list there is the barcode, a webiste and also information details about the record label etc. The CD is very different and is much more vibrant. We have the the album name which is in the same font much bigger on the CD. It is against an gold wash over an image which shows two hands rippng at lungs. This whole digipak links very well the album cover name and on all areas of the digipak there are lungs visible and all three times have been done in a creative and different way. The colour scheme on this digipak is very nature like and organic due to the greens, browns and creams. There is a monochrome theme however running through all of the digipak.

Florence and The Machine Advert

Analysis

This advert used in a magazine is to promote Florence and The Machines new album cover. I like this advert as it has a direct link to the album cover. The colour scheme is the same, we also have more information about the album release. The advert features the name of the band and the album name. We have a clear date on when the album is being released which is directly below the album name. It follows the Z shae of how people read as you read the top which the name and then go across at the image and this then leads you to the title andthen more information sbout the release.

Below the date of the album release there is the singles that were released early are her most successful songs which may encourage the audience to buy and listen to her other songs. It also features other ways that the album is going to be released including vinyl and digital. There is also a website which is useful if the audience wants to find out more about the artist and the album release. It also has the record label in the corner.

Marina and The Diamonds Digipak Analysis

I like this digipak as it has been edited so the artist in some ways looks like a cartoon/flawless. The colour scheme is quite similar to Florence and The Machine digipak with the greens and browns. Which again suggests that it is vintage and this also is confirmed by the vinyl like disc. As this is more old school album cover it may stand out against the other indie album covers that are more colourful and dynamic. The front cover shows Marina in close up image at an odd angle as she is coming in from the left and looking out directly at the camera. On top of a vintage flower background. The artists name is in a white text which allows it to stand out against the green flower background. The font is handwriting based and looks like she has signed it by writing her name and then the album name and this seems to be the same on the CD and also the black cover.

The text is placed around her face and in her hair. This allows for her still to be visible and so the text does not overpower the cover. The CD is just a plain silver colour with a simple black border around the edge this gives it an old school feel as it looks like a vinyl and has the same text as the front cover on the CD but in black which stand much more against the silver than the white. I like this CD out of all the ones of looked at as it is plain and simple but still looks unique. The back cover has the same font and is used in a slope against her hair. This is very odd as for some people this may be quite hard to read compared to being straight in a line like the other two back covers. The image editing is very similar to front image but this time we have her face from a different angle as she is tipping her head upside down so we can still see all of her face. We also have the record label details in the corner in a much smaller writing.

Marina and The Diamonds Advert Analysis

This advert is similar again to the album cover. The image chosen uses Marina in a way that her eyes are directly looking at the camera this will make the audience feel like they are making eye contact. There is visible information about the release about which is in smaller text near the bottom of the advert. The advert features the name of the band and the artists name is similar to the album cover but on the advert they are the other way round. There is a ‘single’ which is mentioned that will be featured on the album as this may catch the audiences attention especially if they enjoyed/liked the single they may want to know what other songs she has on the album.

It has ways in which the album can be purchased both by album and also be download this could be on Itunes or spotify. We have the date visible for the album release. There is also a quote which links to the artist the diamonds and also the album. There is also a website visible this can allow the audience to to find out more about the artist and album release.

Rural Coast

Above is a quick mock up a digipak that I possibly could do. This is my own photography I have also edited the image into three triangles for a geometric effect I got this inspiration from recent posts.