AS Media Studies 2010 1

Digipak and Advert

Ancillary products to support your video

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DigipakA Digipak typically consists of a book-style paper or cardboard outer binding with one or more plastic trays capable of holding a CD or DVD attached to the inside.

Digipak-style packaging is often used for CD singles or special editions of CD albums

Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.

http://en.wikipedia.org/wiki/Digipak

AS Media Studies 2010

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Rules

You are required to produce a digipak that will contain a CD and a DVD of the band whose song you have made a video for.

You can make a 4 panel or 6 panel digipak

All images and artwork should be your own

You only have to submit an electronic version of the digipak

You can get up to 10 marks for your digipak

You can submit a group or individual digipak

AS Media Studies 2010

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Research and planning

Just like the videos you have looked at, each genre of music has its own style of album artwork

Your research into your chosen genre should have given you a good understanding of the mise en scene and iconography of your genre

You should look at examples of album artwork from the band/artist whose song you are using and also examples from other bands/artists in the same genre

AS Media Studies 2010

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Adverts

AS Media Studies 2010

The purpose of your advert is to promote the digipak for the band.

You should aim to have an advert which is similar in style to the digipak you have created.

A good place to look for examples of adverts is in magazines which cover your bands/artists genre of music. Here you should find lots of examples to help you understand existing products.

You should provide plans for your advert to include layouts and also the production of photographs or graphics in the same way as you would with your digipak or did with your magazine layouts last year.

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Planning

Your plans should include drafts and sketches of designs

Your plans should detail when, where and how you will capture your images

Your plans should include detailed examples from real products to support the choices you have made

You should think carefully about how your digipak will work alongside your advert and in support of your music video

AS Media Studies 2010

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TemplatesTo assist you we have created some templates for both 4 and 6 panel digipaks. These will be made available through blackboard

AS Media Studies 2010

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Advert

You should produce an advert which is A4 in size

Some things you could include:

A picture of the album

Release date

Tracks details

Tour details

Reviews/Ratings

AS Media Studies 2010

Record company logo

Reviews/Ratings

Retailer details (HMV, iTunes etc)

Facebook/Myspace/Website details

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Example

AS Media Studies 2010

Track List and DVD contents

Appropriate font for band name

Photograph has been altered in post-production to give right ‘look’ for bandBand and album name on spine of digipak

Record label logo

Mise en scene

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Advert

AS Media Studies 2010

Think carefully about your advert

Portrait orientation photographs are better suited to the page than landscape

You could split the work between the group and some could work on the digipak and others on the advert

Think about how the advert will look when viewed next to digipak and if the products will work together

You may want to take photographs whilst shooting the video. If this is the case you can still plan, design and produce your advert and then add the photographs in once you have taken them

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Digipak and advert

Text

AS Media Studies 2010

You can see how this advert works alongside the album cover to create an overall package

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Worth it

There are 10 marks each available for your digipak and advert

10 marks is the equivalent of a grade

Producing a good digipak and advert could move you from a C grade to a B grade

Producing a poor digipak and advert could mean that you can’t achieve an A grade

AS Media Studies 2010

Research into similar products

Time management

Care in the presentation of the research and planning

Skill in the use of digital technology or ICT in the presentation.

Communication skills

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Presenting research

AS Media Studies 2010

You should present examples of existing products on your blog alongside your analysis of them

You can use the handouts to help organise your research and standardise it across your group but you should provide more detailed analysis of your own in order to get top marks.

At the end of this week your research should be complete and ready to present to the rest of your group