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DigiMix Internet Marketing Service for Small Business
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Get Found Online
SEOA combination of “on [your web] page” and “off [your web] page” strategies are designed to support and develop your business goals. Visibility across the internet... meaning search engines, social sites, relevant forums, blogs, etc... will improve your company’s brand exposure online. Digimix will funnel in the right type of visitors to your site.
Increasing website traffic relevant to your business and how often online visitors are converted to customers is an affordable and effective marketing solution for small businesses. Today, most people search online to decide what to buy and where to buy it, whether it’s a product or a service. The DigiMix Get Found Online SEO package was created to help small businesses that might not have the biggest of budgets to attract new customers.
SEARCH ENGINE OPTIMIZATION MARKETING SERVICE
DIGIMIX INTERNET MARKETING | 405 MAIN ST. NEW YORK, NY 10044 | (917) 727-0341 | [email protected]
SEOSEO Setup & Baseline Report ✔
SEO Audit ✔
Keyword Research ✔
Keyword Mapping 5 pages
Content Optimization & Internal Linking ✔
Off-Page SEO ✔
High PageRank Backlinks ✔
Manual Directory Submission ✔
Reporting monthly
SEO Copywriting Guide ✔
Press Release bi-monthly
Keyword Tracking 5 keywords
Twitter & Facebook Meeting & Post Scheduling bi-weekly
Social Media Marketing Plan n/a
SEO PACKAGE OVERVIEW
$299per month
SEOHOW SEO WORKSReview our process to help your business get noticed when people are searching and chatting about the products and services you offer.
“QuickFact“QuickFact
“How do we stay up to date?
Reading industry publications
Testing our strategies
Attending conferences
google has made 40+ updates to its algorithm in the past 30 days
Pro Webinar
2012 Q1 Webinar
+
+
+
organic !earch "esults... seOpaid !earch "esults... SEM“?
2005
The way people search has changed
20122005 2012
Top of the list means...
Most Clicks!#1
SEOOur Process
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some keywords will take longer than others to rank...
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inbound links....
more traffic!
Anchor LinkThese are the best kind!
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other link quality factors to consider“?
•Page Rank•Text
•Link Text•Sourding Text•Title Tag•Other Text
•Age•Of Page•Of Domain•Of Link
•Site-Wide Links vs. Content Links•Links
•Adjacent Links•Backlinks of the Backlink (Neighborhood)•GeoLocation•Diversity in Website Types
•Blogs•Forums•Directories•Articles, etc.
“It is important to have a mix of low, medium, and high PR Links
“Higher PR Links are harder to get and take longer for sites to acquire
Page "ank distribution#1
“ The relevancy of link text to your targeted keywords is very important.
“ Most SEO companies do not attain as high quality, relevant text links that we do.
USE OF LINK TEXT
“ For links that blend into content and are surrounded by relevant text.
“ These links are optimal for search engine crawling and bringing direct traffic because they are frequently crawled and updated.
IN CONTENT LINKS
“ Creating a link wheel is a very effective SEO strategy that can be used by anyone to improve the rankings of their sites.
“ A link wheel leverages the power of highly ranked Web 2.0 sites to build targeted backlinks back to your sites.
LINK WHEELS
Not all SEO companies offer IA Optimization
IA optimization solves two main issues with SEO
Keyword Prominence
First Link Priority
Examples
Code Order
URL Structure
Tags
Breadcrumbs
INFORMATION ARCHITECTURE
SEO Process GuidelineKeyword ResearchKeyword Assignment/MappingSEO Diagnostic & RecommendationsContent Optimization and Internal LinkingInformation Architecture OptimizationAlgorithmic OptimizationQuality Assurance / SEO AuditSEO Next StepsLink BuildingReportingKeyword Research Current Trends and Competitors Keyword Research Additional 15 Keywords
Keyword Map Additional keywords Google Analytics Goal Setting OptimizationSEO Backlink AnalysisContent Optimization and Internal Linking Additional 15 KeywordsWebsite Consulting on New Design/StructureHeat Map TrackingSEO Diagnostics Link ReclamationUsability for SEOSocial BookmarkingVideo OptimizationMobile SEO
“Here’s an example of a custom 12 month SEO
process
•Optimizing for Both One-Box and Geo-Targeted Keyword Search•Mobile Search Integration Opportunity•Best ROI among Local Segment Marketing Campaigns
•High Visibility on SERPs•Increase in Local Search Queries•Online Local Search Drives Action
“Why are local maps so important?
LOCAL MAPS OPTIMIZATION
“What’s the difference between organic results and local maps?
“Here’s a heat map of where people are clicking on the local maps page
“organic and local are merging
SEMLearn more about our search engine marketing services. See how you can attract new customers by advertising on search engines.
HOW SEARCH MARKETING WORKS
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“What is it? How does it work?
SEM OVERVIEW
• Over 1000 monthly bookings
• Over 7% Conversion Rates
• This one page’s through PPC produced more bookings than any previous advertising method
“Here’s a campaign from a airport shuttle in Las Vegas
CASE STUDY
These look like potential book readers / event attendees
“Who’s searching for it?
MOTIVATIONAL SPEAKER
SMMSocial Media Marketing is all about earning the interest of your audience. See how our social media strategies will connect you with your audience on a personal level.
SOCIAL MEDIA MARKETING
Grow your business with social media
Give Your Customers A Forum To Talk
Integrate Social Media Into Your Customer Service
Activate Your Existing Customer Base
Be Proactive
Reward Influencers
Create Compelling Content
Be Innovative
Custom social media plan includes:
•Audit of Business & Marketing Plans
•Research and Competitive Analysis
•Identification of Key Platforms
•Strategic Planning
•Editorial Calendars
•Analysis Reporting
Social Media Marketing“Why is it important? How does it work?
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Phase One – Build the Plan
Phase Two – Launch PlanOngoing Consulting with
Dedicated Meeting Times & Deliverables (Promotion, Sweepstakes & Content Guidelines and Implementation)
Regular Recommendations for Innovative Social Media Engagement Ideas
Social Media Marketing Process
WEBDigiMix’s offers a variety of internet marketing services including web design, email marketing and online consulting.
For more information please visit our website at http://digimix.us
Thank you,
Michael SalafiaSEO Consultant, DigiMix(917) [email protected]
ADDITIONAL SERVICES
CONVERTING CLICKS TO LEADS
A prospective customer has click on your advertisement. Now what?
How do you capture this prospect and convert them into a lead? Meaning how do you get them to contact you?
You need to build trust quickly and give them a reason to contact you.
The easiest way to do this is through a landing. Each ad should funnel the prospect to a landing page tailored to the specific service you are advertising.
Landing page templates staring at $500Once we create the template we can make as many pages as you want. Updates and content billed on a time and materials basis.
CONVERTING CLICKS TO LEADS