Small Business Internet Marketing - a case study.
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Transcript of Small Business Internet Marketing - a case study.
Small Business Internet Marketing
The Brief:•Redevelopment of an established South-London Caribbean restaurant’s website.•Fresh presentation of company’s existing branding.•Brochure style.•Focus on generating reservations. •HTML with CMS for ongoing content addition.
The Client:•Popular Brixton spot with a reputation for tasty, well-priced Caribbean food.•Well reviewed in TimeOut and busy GooglePlaces presence.•Wide clientele demographics.
First steps and considerations:•Search EngineOptimisation: appropriate use of keywords in content for optimised presence.•Aesthetics vs lead generation: targeting users who will make a reservation.•Reliable forwarding of bookings to restaurant via email.•Hosting – reliable with 24 hour support and video tutorials.•Ongoing management – straightforward CMS for client to update amidst a busy schedule.
Our response:•Keyword research – linkage to Linked-In / Slideshare / Youtube.•Wireframe of homepage.•Site map.•Project timetable to ensure clear delivery.•Market research /graphic design to develop appropriate aesthetic and market positioning.
Sign-off with client before commencement of build
Small Business Internet Marketing
Wireframe:•31 points for conversion optimisation in layout.•Intuitive reservation form.•PDF menu download on homepage for quick access by users.
Small Business Internet Marketing
Aesthetics and Graphic Design:•‘Jamaica vintage’ feel.•Collage from restaurant photos.•All custom graphic design for site produced in-house.•Unlimited draftings offered to client for perusal.
Small Business Internet Marketing
Booking form:•Compatible with mobile phones.•Auto-responders set up and tested.•Email divert to restaurant floor and managers who confirm reservation.
Rigorous testing by developer and restaurant staff prior to go-live.
Small Business Internet Marketing
Go-live (Dec 2012):http://www.bamboulakitchen.co.uk/
Initial results:32 reservations in 60 days(from launch)
Small Business Internet Marketing
For marketing-minded web-design, consultancy and more contact us: W: Smallbusinessmarketingprofessional.com
M: 07855 030 610
E: Lets [email protected]
Small Business Internet Marketing
Small Business Internet Marketing