Digiday Brand Conference: Case Study: Elizabeth Arden
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Transcript of Digiday Brand Conference: Case Study: Elizabeth Arden
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Case Study: Pin It To Give It
Christina BennettDirector, Public Relations & Social Media
Elizabeth Arden
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Let’s Get Pinning
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Revolutionizing Social Good
1 = 1 to
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What Are We Pinning For?
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360 Integration
Social Media
Public Relations
Influencer Outreach
Website
E-Marketing
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Social Media
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Public Relations
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Influencer Outreach
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Website
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E-Marketing
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How Are We Doing?15 million Twitter impressions
Over 2,000 Twitter mentions
101 million Media impressions
1,983 Facebook likes
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What’s Next
• Fall social media and PR push• Support Breast Cancer Awareness Month • Expand board imagery• Leverage broadcast media• Go Global
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Key Learnings• Develop a robust 360 program• Choose the right platform for the right campaign• Simplicity is key• Identify the right partner • Be authentic • Take it offline• Engage internal constituents • Stick your toe in the water• Be nimble • Identify a beginning, middle and end• Measure success and determine best practices • Do the unexpected
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Questions?
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Thank you!
Join us and #PinItToGiveItAnd Help Someone Undergoing Cancer Treatment
Pinterest.com/ElizabethArden/PinItToGiveIt