Digi-Capital Mobile Internet Investment Review Q2 2014 Executive Summary
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Mobile Internet Investment Review Q2 2014
Executive Summary
Contact: [email protected]
© Digi-Capital 2014 www.digi-capital.com Authorised and regulated by the Financial Conduct Authority

2
Disclaimer
This document has been produced by Digi-Capital Limited and is furnished to you solely for your information and may not be reproduced or redistributed, in whole or in part, to any other person. No representation or warranty (expressed or implied) is made as to, and no reliance should be placed on, the fairness, accuracy or completeness of the information contained herein and, accordingly, Digi-Capital Limited does not accept any liability whatsoever arising directly or indirectly from the use of this document. In particular, the inclusion of any financial projections are presented solely for illustrative purposes and do not constitute a forecast. The recipient should independently review the underlying assumptions of the financial projections. This document is intended for initial contact with individuals and entities known to Digi-Capital Limited. This document is intended for use by the individual to whom it is sent, it is confidential and may not be reproduced in any form, further distributed to any other person, passed on, directly or indirectly, to any other person or published, in whole or in part, for any purpose without the prior written consent of Digi-Capital Limited. In the event that you are not the recipient indicated and you have inadvertently received this document, please delete it immediately. This document does not constitute or form part of, and should not be construed as, an offer, solicitation or invitation to purchase, subscribe for, or otherwise acquire any securities nor shall it or any part of it nor the fact of its distribution form the basis of or be relied upon in connection with any contract or commitment whatsoever. Any investment decision should be made solely on final documentation, and then only after review of the diligence materials and consideration of all relevant risks. Digi-Capital Limited does not have any responsibility for the information contained herein and does not make any representations or warranties, express or implied, as to the adequacy, accuracy or completeness of any statements, estimates or other information contained in this document. The information contained herein, while obtained from sources believed to be reliable, is not guaranteed as to its accuracy or completeness. This document may include forward-looking statements, including, but not limited to, statements as to future operating results and potential acquisitions and contracts. Forward-looking statements are sometimes, but not always, identified by their use of a date in the future or such words as “anticipates”, “aims”, “could”, “may”, “should”, “expects”, “believes”, “intends”, “plans” or “targets”. By their nature, forward-looking statements are inherently predictive, speculative and involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements. No assurances can be given that the forward-looking statements in this document will be realised. Digi-Capital Limited does not intend to update these forward-looking statements. No securities regulatory authority has approved or expressed an opinion about Digi-Capital Limited’s business prospects or any related securities. Any such securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the "Securities Act"), or any other state or federal securities laws and may not be offered or sold in the United States of America absent registration under the Securities Act or an exemption from the registration requirements thereof. Digi-Capital Limited and any entity referred to in this document have not and will not be registered under the United States Securities Exchange Act of 1934, as amended or the US Investment Company Act of 1940, as amended, and any related securities may not be offered or sold or otherwise transferred within the United States or to, or for the account or benefit of, U.S. persons except under circumstances which will not require Digi-Capital Limited or any associated entity to register in the United States in accordance with the foregoing laws or any other law. Digi-Capital Limited is authorised and regulated by the Financial Conduct Authority. Digi-Capital Limited is the copyright owner of this document and does not grant you any licence to copy, adapt or distribute it, in whole or in part, without Digi-Capital Limited’s written permission to do so.

Executive summary
Public company and M&A comparables
Operational metrics analysis
Mobile internet sector reviews
(revenue forecasts, public company comparable valuation multiples, public company indices, M&A transactions, M&A valuation
multiples, investment transactions - Q1 2011 to Q2 2014, operational metrics analysis)*
• Advertising/marketing
• App store/distribution
• Books
• Business
• Education
• Enterprise mobility/B2B
• Entertainment
• Finance
• Food & drink
• Games
• Health & fitness
• Lifestyle
• mCommerce
• Medical
About Digi-Capital
3
• Messaging
• Music
• Navigation
• News
• Photo & video
• Productivity
• Social networking
• Sports
• Mobile Tech
• Travel/transport
• Utilities
• Wearables
• Weather
19
41
47
49
94
102
107
114
122
151
171
183
195
239
247
257
292
496
300
319
333
340
345
364
372
392
399
443
460
488
493
* Where available - see detailed table of contents for individual sector contents
Note: investments <$250K included in total figures, but not listed separately
Contents (of full Review) BUY FULL REVIEW
Detailed table of contents at end of this free summary

4
Executive summary

5
Mobile internet revenue to grow >3x to $700B* by 2017
• Mobile internet revenue to grow >3x to $700B* by 2017F driven by mCommerce, IAPx and App as a Service
• mCommerce growth to >$500B sales by 2017F driven by Asia, America and Europe (almost half in Asia)
• Consumer apps to >$70B by 2017F with non-games apps to double revenue share from 26% to 51%
• Mobile internet investment record >$14B in last 12 months
• Mobile internet M&A record >$47B in the last 12 months (>$28B excluding Facebook/WhatsApp)
• Opportunities across mobile internet Investment Quadrant with >20 “billion dollar” companies already
• Mobile internet public and private company relative valuations vary significantly across sectors
• Deep metrics understanding enables data driven approach to mobile internet investment and growth
* Note: Approximate mobile value added ecosystem revenue forecast 2017F X IAP = in-app- purchase

-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
-40% -20% 0% 20% 40% 60% 80%
Consumer media consumption marketshare/growth (Size of bubble = marketshare 2013)
Sources Digi-Capital, eMarketer, Business Intelligence, US data, other smaller media not shown
Dramatic mobile usage growth is disrupting incumbents
Mobile
20%
4%
Long term CAGR (09-13)
Short
term
growth
(12-13)
Radio
12%
TV
38% Online
20%
6
© Digi-Capital 2014
Online Pain Mobile cannibalizing Online faster than TV Mobile Gain
Mobile has grown total media usage by 13.6%

$516B
$74B
$53B
$42B
$11B
$133B
$21B
$26B
$12B
$3B
Mobile internet revenue to grow >3x to $700Bx by 2017
7 Sources: Digi-Capital, PWC, AppAnnie, Companies, Gartner,
Strategy Analytics, Zenith Optimedia, Business Insider, Goldman Sachs * Note: In-app advertising revenue included in consumer apps revenue
† Note: Excludes smartphone/tablet sales and mobile subscription revenue x Note: Approximate revenue for mobile value added ecosystem
© Digi-Capital 2014
mCommerce dominates
with mCommerce, in-app purchase, App as a Service,
advertising models driving revenue growth
2013
2017
mCommerce
Consumer apps
Enterprise mobility
Mobile web adspend
Wearables

mCommerce to >$500B sales driven by Asia, America and Europe
8
mCommerce regional sales ($B)†
Sources: Digi-Capital, Goldman Sachs, eMarketer, Companies
-
100
200
300
400
500
600
2013 2014F 2015F 2016F 2017F
Asia North America Western Europe Eastern Europe Latin America ME/Africa
The Asian mCommerce century Asia to account for almost half of
global mCommerce by 2017F
© Digi-Capital 2014
mCommerce sector forecasts by smartphone and tablet in full Review

0
10
20
30
40
50
60
70
80
2011 2012 2013 2014F 2015F 2016F 2017F
Games Social Networking Books Music Medical Productivity Education Entertainment News Photo & Video Navigation Travel Lifestyle Utilities Business Sports Health & Fitness Finance Weather Other
9
Consumer apps to >$70B revenue driven by explosion of diversity
Sources: Digi-Capital, PWC, AppAnnie, Companies, Gartner
Note: does not include mobile web advertising (see separate mobile advertising revenue forecasts in advertising/marketing chapter), mCommerce direct sales, enterprise/B2B revenue, or mobile tech revenue
51%
74%
49%
Global Mobile Apps Sector Revenue ($B)
26%
© Digi-Capital 2014
Game changer Non-games categories to
match games revenue by 2017
Individual sector forecasts in full Review

Travel/ Transport
3.4
Utilities 1.5
mCommerce 1.4
Games 1.0
Tech 0.9
Social Networking
0.8
Enterprise/ B2B 0.8
Advertising/ marketing
0.7
Messaging 0.7
Photo & Video
0.6
Music 0.4
Food & Drink 0.4
Finance 0.3
Lifestyle 0.2
Entertainment 0.2
App store/ distribution
0.2
Health & Fitness
0.2
Medical 0.2
Other 0.7
10
Mobile internet investment record >$14B in last 12 months
Note: See transactions by category in full Review Note: Transaction value includes only disclosed or estimated amounts
* LTM = last 12 months
Mobile internet investments ($B ex-IPOs)
Qu
arte
rly
Tra
nsa
ctio
n V
alu
e ($
B)
Last 1
2 M
on
th T
otal T
ransactio
n V
alue ($
B)
Mobile internet investments LTM* ($B ex-IPOs)
© Digi-Capital 2014
0
2
4
6
8
10
12
14
16
-
1
2
3
4
5
6
Total LTM Total
VCs love mobile internet 269% investment growth from Q2 2013 to Q2 2014
Individual sector transactions in full Review

Messaging (including Facebook/
WhatsApp) 23.1
Games 5.0
Music 3.0
Food & Drink 2.8
Finance 2.3
Advertising/ marketing
2.3
mCommerce 1.9
Enterprise/B2B 1.9
Photo& Video 1.3
Utilities 1.2
Navigation 1.0
Tech 0.8
Entertainment 0.4
11
Mobile internet M&A record >$47B in last 12 months
Mobile internet M&A ($B)
Qu
arte
rly
Tra
nsa
ctio
n V
alu
e ($
B)
Last 1
2 M
on
th T
otal T
ransactio
n V
alue ($
B)
Including Facebook/WhatsApp
Note: See transactions by category in full Review Note: Other categories in grey account for $0.5B of M&A in LTM
Note: Transaction value includes only disclosed or estimated amounts, including announced earn outs where applicable
* LTM = last 12 months
© Digi-Capital 2014
Mobile internet M&A LTM* ($B)
-
5
10
15
20
25
30
35
40
45
50
-
5
10
15
20
25
30
Total LTM Total
WhatsApp with that? Facebook/WhatsApp
acquisition sent a clear message
Individual sector transactions in full Review

Games 5.0
Messaging (excluding Facebook/
WhatsApp) 4.1
Music 3.0
Food & Drink 2.8
Finance 2.3
Advertising/ marketing
2.3
mCommerce 1.9
Enterprise/ B2B 1.9
Photo & Video 1.3
Utilities 1.2
Navigation 1.0
Tech 0.8
Entertainment 0.4
12
Continuing the M&A growth trend (even without FB/WhatsApp)
Note: See transactions by category in full Review Note: Other categories in grey account for $0.5B of M&A in LTM
Note: Transaction value includes only disclosed or estimated amounts, including announced earn outs where applicable
* LTM = last 12 months
Mobile internet M&A ($B)
Qu
arte
rly
Tra
nsa
ctio
n V
alu
e ($
B)
Last 1
2 M
on
th T
otal T
ransactio
n V
alue ($
B)
© Digi-Capital 2014
Mobile internet M&A LTM ($B)
Excluding Facebook/WhatsApp
-
5
10
15
20
25
30
-
2
4
6
8
10
12
14
Total LTM Total
Time to buy Major mobile internet M&A for
both growth and defence
Individual sector transactions in full Review

Opportunities across the mobile internet Investment Quadrantx
13 Sources: Digi-Capital, PWC, AppAnnie, Companies, Gartner, Strategy Analytics, Zenith Optimedia, Business Insider, Goldman Sachs
* LTM = Last Twelve Months x On a relative basis compared to revenue forecasts for illustrative purposes only (see Methodology)
Note: chart excludes internal corporate investments, and Books, Medical, News, Sports and Weather sectors because of no M&A in last 12 months
Navigation
Utilities
Photo & video
Entertainment
Health & fitness
Games
Messaging Enterprise/
B2B
Wearables
Business
Education
Lifestyle
Advertising/ marketing
App store/ distribution
mCommerce
Travel/ Transport
Social networking
Finance
Consolidation potential
Inv
est
me
nt
po
ten
tia
l
Hidden gems
Exit opportunities
Major opportunities
Selective opportunities
© Digi-Capital
Digi-Capital mobile internet Investment Quadrantx

0
50
100
150
200
250
300
350
31-Dec-10 30-Apr-11 31-Aug-11 31-Dec-11 30-Apr-12 31-Aug-12 31-Dec-12 30-Apr-13 31-Aug-13 31-Dec-13 30-Apr-14
Advertising/Marketing App Store/Distribution Enterprise/B2B Entertainment Food and Drink
Games Lifestyle MCommerce Messaging Music
Navigation Social Networking Tech Utilities All Mobile Internet
14
Mobile internet stocks up with different performance across sectors
Digi-Capital mobile internet public market indices (base = 100)
Sources: Digi-Capital, Lazard, Factset, Bloomberg at 30 June 2014
© Digi-Capital 2014
Mixed message Mobile internet market broadly up, but some sectors more than others
Individual sector public company comparables and indices in full Review

10% 100% 1000%
15
Relative public company valuations vary widely across sectors
Mobile internet sector relative public market valuation ranges (percentage relative to mean)
Sources: Digi-Capital, Lazard, Factset, Bloomberg at 30 June 2014 X Where available
* Note: valuation multiples based on 2013 actual sales on logarithmic scale
Tech
Social networking
Navigation
Enterprise/B2B
Utilities
Music
App store/distribution
Messaging
Lifestyle
Games
Entertainment
Enterprise/B2B
Advertising/marketing
Relative valuation range (low to high %) compared to mean valuation of relevant public companies* on logarithmic scale
(mean) 50%
© Digi-Capital 2014
Not all apps are created equal Up to 500% market cap
variance relative to revenue
500%
Food & drink
5%
Individual sector public company comparables in full Reviewx

16
Relative M&A valuations vary even more widely
Mobile internet sector relative M&A valuation ranges (percentage relative to mean)
Sources: Digi-Capital, Lazard, Factset, Bloomberg at 30 June 2014 X Where available
*Note: valuation multiples based on recent M&A revenue multiples. Facebook/WhatsApp multiple excluded as an outlier
Relative valuation range (low to high %) compared to mean valuation of recent mobile internet M&As* on logarithmic scale
1% 10% 100% 1000%
Tech
Social networking
Utilities
Photo & Video
Finance
Messaging
mCommerce
Games
Entertainment
Enterprise/B2B
Advertising/marketing
(mean) 500% 50% 5%
© Digi-Capital 2014
No really – app inequality rules Up to 1,000% M&A valuation variance relative to revenue
Individual sector M&A comparables in full Reviewx

17
iOS generates the most revenue, Android the most downloads
Sources: Digi-Capital, Distimo (US data), Apple, Google, Flurry, IDC, Business Intelligence, One Platform Foundation, Companies
Apple App Store vs Google Play relative monetization
Selected Android App Stores
Available apps (K) and app downloads (B)
-
10
20
30
40
50
60
-
100
200
300
400
500
600
700
800
900
1,000
01
/08
04
/08
07
/08
10
/08
01
/09
04
/09
07
/09
10
/09
01
/10
04
/10
07
/10
10
/10
01
/11
04
/11
07
/11
10
/11
01
/12
04
/12
07
/12
10
/12
01
/13
04
/13
07
/13
10
/13
iOS Apps (K) Google Play Apps (K) iOS Downloads (B) Google Play Downloads (B)
Ap
ps
(K)
Do
wn
load
s (B)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total revenue Advertising Paid apps & in-app purchase
In-app purchase
Revenue per download
Apple App Store Google Play
Google Play apps and downloads
passed iOS in 2013
App Store Downloads Apps Average downloads per app Country
Amazon 25M per month 76K 329 per month Worldwide
Anzhi 180M per month 80K 2,250 per month China
AppChina 30M per month 120K 250 per month China
D.cn 30M per month n/a n/a China
gFan 2.5B total n/a n/a China
Google Play 60B total 1M 3,125 per month Worldwide
HiAPK 290M per month 511K 568 per month China
Lenovo 300M total 400K 750 total China
Mobango 1B total 100K 10,000 total Worldwide
Opera Mobile 30M per month 70K 429 per month Worldwide
SlideME 15M per month 40K 375 per month Worldwide
SK T-Store 28M per month 72K 389 per month Korea
Tencent 300M per month 100K 3,000 per month China

18
In-app purchases dominate consumer apps, not all categories
Global app revenue share (iOS/Android)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
News Games Social Books Entertainment Music Education Productivity Navigation
Free with in-app purchase Paid Paid with in-app purchase
Selected app category revenue share (iOS)
92% 98%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
iOS Android (Google Play)
Free with in-app purchase Paid Paid with in-app purchase
Sources: Distimo, AppAnnie, Digi-Capital
App category downloads vs revenue share (iOS)
40%
74%
60%
26%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Downloads Revenue
Games All other apps
© Digi-Capital 2014
Play the game In-app purchases 4x more effective
for games than all other app types

19
App as a Service emerging as a different model for mobile
Standalone App App as a Service
Value to user Main value from app operating standalone on device
(e.g. Angry Birds) Primary or partial value from app cloud functionality
(e.g. Dropbox)
Access Fat client download Thin client download and/or responsive website
Price Paid or free Free
Data/media access
On device or mixed cloud/device Mixed cloud/device or pure cloud
Offline usage Yes Yes, partial, or none
Business model Paid, in-app purchase, advertising Subscription, in-app purchase, advertising
Distribution App store only App store and/or mobile web
App store revenue share
Always (paid, in-app purchase) Not always
Content updates Infrequent client updates Frequent server side updates
Live Ops Team Rarely Almost always
• In-app purchases have monetized games effectively, where user value mainly standalone on mobile devices (i.e. limited cloud functionality)
• In-app purchases for all other app categories monetize 4x less effectively than games, including where user value mainly from cloud functionality
• Software as a Service models being adapted to App as a Service to monetize other consumer app categories more effectively
Source: Digi-Capital
© Digi-Capital 2014

20
So where standalone games dominated 2013 consumer revenue
Practical
Leisure
App as a Service
Standalone App
Finance
Sports
Lifestyle
News Books
Business
Medical
Productivity
Utilities
Education
Health & Fitness
Navigation
Entertainment
Social Networking
Photo & Video
Travel
Music
Mobile consumer app sector revenue 2013 (Size of bubble = revenue 2013)
Weather
Games 74%
Source: Digi-Capital
© Digi-Capital 2014
Playtime! Standalone games dominated app
store revenues in 2013
Individual sector forecasts in full Review

21
App as a Service could give a very different picture by 2017
Practical
Leisure
App as a Service
Standalone App
Mobile consumer app sector revenue 2017F (Size of bubble = revenue 2017F)
Finance
Sports
Lifestyle
News Books
Business
Medical
Productivity
Education
Health & Fitness
Navigation
Entertainment
Social Networking
Photo & Video
Travel
Music
Weather
Games 49%
Utilities
Source: Digi-Capital
© Digi-Capital 2014
Now it’s my turn Non-games app sectors to take
>50% of app revenues by 2017F
Individual sector forecasts in full Review

1x
10x
100x
ARPD - PU (Paid User)
% of paid conversion in first 30 days
Average session length
(minutes)
Sessions per week
Sessions per day Lifetime value % of paid conversion in
first 7 Days
7 day retention rate
3 day retention rate
Sessions first 7 days/following
7 days
Second session conversion rate
ARPD - AU (average user,
entire data set)
Top 1% grossing vs Top 5% grossing Top 1% grossing vs Top 25% grossing
Key operational metrics: top 1% grossing apps outperformance multiple versus other apps (selected app category example on logarithmic scale)
X Where available * Source: Matt Tubergen, Digi-Capital, multiple data sources
Top 1% grossing apps outperform against key operating metrics R
elat
ive
ou
tper
form
ance
mu
ltip
le o
f to
p 1
% g
ross
ing
app
s (o
n lo
ga
rith
mic
sca
le)
5x
50x
22
© Digi-Capital 2014
It’s all about the data Deep metrics/analysis enable
data driven investment & growth
Individual sector operational metrics in full Reviewx

1
10
100 1,000
23
Billion dollar mobile companies emerging at an accelerating pace
Selected mobile internet companies with valuation ≥$1B (recent estimates on logarithmic scales)
Value created per year since founding ($M/year) on logarithmic scale
Val
uat
ion
($
B)
on
lo
ga
rith
mic
sca
le
20
4,000
Sources: Bloomberg, WSJ, TechCrunch, Time, NYT, Companies, Digi-Capital
5
500 2,000
© Digi-Capital 2014
Bigger and faster More value being created at a
faster rate than ever before

With a changing pyramid of potential consolidators
24
Note: Companies are for illustrative purposes only
© Digi-Capital 2014
Block and tackle Major acquisitions aimed at
strategic growth and defence
Snakes and ladders Today’s growth companies could
become tomorrow’s consolidators

25
Now is the time to invest for growth or be bought
* Note: outlier deals may occur
Mobile internet sector consolidation curve
Sector Launch
Sector Growth for Scale
Sector Consolidation
Sector Equilibrium
Sector Consolidation
Low
High
Medium
Messaging
Tech
Expected Deal
Activity*
- VC Investment - Some small M&A
- Limited M&A/ investment
- Cost focus - Alliances or spinoffs
- Growth equity investment - High volume, mid-market
strategic M&A
- Leveraged buyouts - Low volume, large scale
strategic M&A
Wearables
Utilities
Advertising/Marketing
Navigation
Photo & Video
mCommerce
Lifestyle
Food & Drink
Entertainment
Music
Social Networking
Enterprise/B2B
Smartphones/Tablets
Infrastructure
App Store/Distribution
Games
Travel/Transport
Books
© Digi-Capital 2014
Status quo is not an option Massive growth and disruption
require investment or exit

26
1. Executive summary (page 19) a) Mobile internet market economic overview
i. Major mobile internet market economic trends ii. Mobile internet usage vs other media (2009 - 2013) iii. Mobile internet revenue share (2013 vs 2017F) - mCommerce sales, consumer apps revenue, enterprise mobility
revenue, mobile web adspend, wearables revenue iv. mCommerce regional sales forecast (2013 – 2017F) – Asia, North America, Europe (West & East), LatAm, ME/Africa v. Mobile consumer apps revenue forecast by app sector (2011 - 2017F)
b) Global mobile internet investment and M&A overview i. Global mobile internet investment transaction value by sector (Q1 2011 – Q2 2014) ii. Global mobile apps M&A transaction value by sector (Q1 2011 – Q2 2014) iii. Digi-Capital mobile internet Investment Quadrants iv. Mobile internet public market indices by sector (Q1 2011 – Q2 2014) v. Mobile internet public market valuation ranges by sector (as at Q2 2014) vi. Mobile internet M&A valuation ranges by sector
c) Mobile internet industry trends, highlights and detailed operational metrics i. iOS vs Android apps and downloads ii. iOS vs Android relative monetization iii. Global Android app store downloads, apps and average downloads per app iv. Global app revenue share (iOS/Android) v. App category downloads vs revenue by app category vi. App as a Service overview vii. App business model segmentation by app category viii. Operational metrics analysis overview (top 1% grossing vs top 5% grossing, top1% grossing vs top 25% grossing) ix. Billion dollar mobile internet company valuations vs value created per year since founding x. Mobile internet consolidators overview xi. Mobile internet sector consolidation curve
Table of contents (of full Review) BUY FULL REVIEW

27
2. Public company and M&A comparables (page 41) a) Public company comparables by sector (59 public companies included - see companies by sector below)
i. Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)*
ii. Sectors are mobile advertising/marketing, app store/distribution, enterprise/B2B, entertainment, food & drink, games, lifestyle, mCommerce, messaging, music, navigation, social networking, tech, utilities and all sectors combined
b) M&A comparables by sector i. EV / revenue (low, high, mean, median) and EV / EBITDA (low, high, mean, median)* ii. Sectors are mobile advertising/marketing (no EBITDA multiples), enterprise/B2B, entertainment, finance, games,
mCommerce, messaging (no EBITDA multiples), photo & video (no EBITDA multiples), social networking, tech, utilities and all sectors combined
3. Operational metrics analysis (page 47) a) Selected key performance metrics for games, entertainment, finance, messaging and music sectors b) Operational metrics in each sector for top 1% grossing apps, top 5% grossing apps, top 25% grossing apps, top 50%
grossing apps, relative performance of top 1% grossing vs top 5% grossing multiples, top 1% grossing vs top 25% grossing multiples, top 1% grossing vs top 50% grossing multiples
c) Selected metrics include sessions per day, lifetime value, % paid conversion in first 7 days, ARPDAU, sessions first 7 days/following 7 days, sessions per week, second session conversion rate, % of paid conversion in first 90 days, 3 day retention, average session length, 7 day retention rate, % of paid conversion in first 30 days, ARPDPU, % of organic to paid users, 90 day retention rate, 7 day registration rate, 30 day retention rate, 2 day completed registration rate, and 14 day registration rate. Selected metrics differ by app category
* Where available
BUY FULL REVIEW Table of contents (of full Review)

28
4. Mobile advertising/marketing review (page 49) a) Mobile advertising spend forecast (2013 – 2017F)x
i. In-app advertising spend ii. Mobile web advertising spend
b) Public company comparables (Adways, Hipcricket, Kitara Media, Mobile Embrace, Rocket Fuel) i. Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A –
16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii. Public company index chart (Q1 2011 – Q2 2014)
c) M&A comparables i. EV / revenue (low, high, mean, median)
d) M&A transactions (Q1 2011 – Q2 2014) i. Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple*
e) Investment transactions (Q1 2011 – Q2 2014) i. Date, target, investors, deal value ($M)*
5. App store/distribution review (page 94) a) App store revenue share forecast (2013 – 2017F)** b) Public company comparables (Sungy Mobile)
i. Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)*
ii. Public company index chart (Q4 2013 – Q2 2014) c) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* d) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
Sources: Digi-Capital, Zenith Optimedia, PWC, AppAnnie, Companies, Gartner x In-app advertising and mobile web advertising spend, excluding mobile advertising/marketing services revenue
** App store revenue share component only
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6. Books apps sector review (page 102) a) Revenue forecast (2013 – 2017F) b) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* c) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)* 7. Business apps sector review (page 107) a) Revenue forecast (2013 – 2017F) b) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* c) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)* 8. Education apps sector review (page 114) a) Revenue forecast (2013 – 2017F) b) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* c) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
* Where available
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9. Enterprise mobility/B2B sector review (page 122) a) Revenue forecast (enterprise apps) (2012 and 2017F) b) Public company comparables (Citrix Systems, Clicksoftware Technologies, Fleetmatics, Globo International, Mobile Iron,
Vocera Communications) i. Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A –
16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii. Public company index chart (Q1 2011 – Q2 2014)
c) M&A comparables i. EV / revenue (low, high, mean, median) ii. EV / EBITDA (low, high, mean, median)
d) M&A transactions (Q1 2011 – Q2 2014) i. Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple*
e) Investment transactions (Q1 2011 – Q2 2014) i. Date, target, investors, deal value ($M)*
10. Entertainment apps sector review (page 151) a) Revenue forecast (2013 – 2017F) b) Public company comparables (Dwango, Mandalay Digital, Moko Social Media, MTI, Ubiquity Broadcasting, Youku Tudou)
i. Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)*
ii. Public company index chart (Q1 2011 – Q2 2014) c) M&A comparables
i. EV / revenue (low, high, mean, median) ii. EV / EBITDA (low, high, mean, median)
d) Key operational metrics analysis of top 1%, 5%, 25% and 50% grossing apps e) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* f) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
* Where available
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11. Finance apps sector review (page 171) a) Revenue forecast (2013 – 2017F) b) M&A comparables
i. EV / revenue (low, high, mean, median) ii. EV / EBITDA (low, high, mean, median)
c) Key operational metrics analysis of top 1%, 5%, 25% and 50% grossing apps d) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* e) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)* 12. Food & Drink apps sector review (page 183) a) Public company comparables (Grub Hub, Just Eat)
i. Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)*
ii. Public company index chart (Q2 2014) b) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* c) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
* Where available
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13. Games apps sector review (page 195) a) Revenue forecast (2013 – 2017F) b) Public company comparables (Ateam, Colopl, Com2us, Crooz, Cyberagent, DeNA, Drecom, Forgame, G5 Entertainment,
Gameloft, Gamevil, Glu Mobile, Gree, Gung Ho, IGG, King, Klab, NHN, Taomee, Voltage) i. Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A –
16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii. Public company index chart (Q1 2011 – Q2 2014)
c) M&A comparables i. EV / revenue (low, high, mean, median) ii. EV / EBITDA (low, high, mean, median)
d) Key operational metrics analysis of top 1%, 5%, 25% and 50% grossing apps e) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple, net profit multiple* f) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
14. Health & Fitness apps sector review (page 239) a) Revenue forecast (2013 – 2017F) b) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* c) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
* Where available
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15. Lifestyle apps sector review (page 247) a) Revenue forecast (2013 – 2017F) b) Public company comparables (Move, Yelp, Zillow, Zoopla)
i. Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)*
ii. Public company index chart (Q1 2011 – Q2 2014) c) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* d) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
16. mCommerce apps sector review (page 257) a) mCommerce sales forecast (2013 – 2017F)
i. By smartphone ii. By tablet
b) Public company comparables (Bango, Mint Wireless, Net Element) i. Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A –
16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii. Public company index chart (Q1 2011 – Q2 2014)
c) M&A comparables i. EV / revenue (low, high, mean, median) ii. EV / EBITDA (low, high, mean, median)
d) M&A transactions (Q1 2011 – Q2 2014) i. Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple*
e) Investment transactions (Q1 2011 – Q2 2014) i. Date, target, investors, deal value ($M)*
* Where available
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17. Medical apps sector review (page 292) a) Revenue forecast (2013 – 2017F) b) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* c) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
18. Messaging apps sector review (page 300) a) Revenue forecast (2013 and 2017F) b) Public company comparables (Naver, Tencent)
i. Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)*
ii. Public company index chart (Q1 2011 – Q2 2014) c) M&A comparables
i. EV / revenue (low, high, mean, median) d) Key operational metrics analysis of top 1%, 5%, 25% and 50% grossing apps e) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M), revenue multiple* f) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
* Where available
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19. Music apps sector review (page 319) a) Revenue forecast (2013 – 2017F) b) Public company comparables (Pandora)
i. Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)*
ii. Public company index chart (Q1 2011 – Q2 2014) c) Key operational metrics analysis of top 1%, 5%, 25% and 50% grossing apps d) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* e) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
20. Navigation apps sector review (page 333) a) Revenue forecast (2013 – 2017F) b) Public company comparables (AutoNavi, Telenav, Tom Tom)
i. Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)*
ii. Public company index chart (Q1 2011 – Q2 2014) c) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* d) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
* Where available
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21. News apps sector review (page 340) a) Revenue forecast (2013 – 2017F) b) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* c) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)* 22. Photo & Video apps sector review (page 345) a) Revenue forecast (2013 – 2017F) b) M&A comparables
i. EV / revenue (low, high, mean, median) c) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M), revenue multiple* d) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
23. Productivity apps sector review (page 364) a) Revenue forecast (2013 – 2017F) b) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* c) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
* Where available
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24. Social networking apps sector review (page 372) a) Revenue forecast (2013 – 2017F) b) Public company comparables (Facebook, MeetMe, Twitter, Weibo)
i. Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)*
ii. Public company index chart (Q1 2011 – Q2 2014) c) M&A comparables
i. EV / revenue (low, high, mean, median) ii. EV / EBITDA (low, high, mean, median)
d) M&A transactions (Q1 2011 – Q2 2014) i. Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple*
e) Investment transactions (Q1 2011 – Q2 2014) i. Date, target, investors, deal value ($M)*
25. Sports apps sector review (page 392) a) Revenue forecast (2013 – 2017F) b) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* c) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
* Where available
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26. Mobile Tech sector review (page 399) a) Global mobile subscriber forecast by device type
i. Smartphone ii. Tablet
b) Public company comparables (Apple, Arm Holdings, Audience, Blackberry, Broadsoft, Gemalto, Google, Mavenir Systems, Microsoft, Nvidia, Samsung Electronics, Synaptics)
i. Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)*
ii. Public company index chart (Q1 2011 – Q2 2014) c) M&A comparables
i. EV / revenue (low, high, mean, median) ii. EV / EBITDA (low, high, mean, median)
d) M&A transactions (Q1 2011 – Q2 2014) i. Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple*
e) Investment transactions (Q1 2011 – Q2 2014) i. Date, target, investors, deal value ($M)*
27. Travel/Transport apps sector review (page 443) a) Revenue forecast (2013 – 2017F) (Travel) b) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* c) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
* Where available
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28. Utilities apps sector review (page 460) a) Revenue forecast (2013 – 2017F) b) Public company comparables (Cheetah Mobile, NQ Mobile)
i. Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)*
ii. Public company index chart (Q1 2011 – Q2 2014) c) M&A comparables
i. EV / revenue (low, high, mean, median) ii. EV / EBITDA (low, high, mean, median)
d) M&A transactions (Q1 2011 – Q2 2014) i. Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple*
e) Investment transactions (Q1 2011 – Q2 2014) i. Date, target, investors, deal value ($M)*
29. Wearables sector review (page 488) a) Revenue forecast (2013 – 2017F) b) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* c) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
* Where available
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30. Weather apps sector review (page 493) a) Revenue forecast (2013 – 2017F) b) M&A transactions (Q1 2011 – Q2 2014)
i. Date, target, acquirer, deal value ($M)* c) Investment transactions (Q1 2011 – Q2 2014)
i. Date, target, investors, deal value ($M)*
* Where available
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About Digi-Capital

42
About Digi-Capital
Digi-Capital advises mobile internet, games & digital clients across America, China, Japan, South Korea and Europe
Sell-side M&A Buy-side M&A Fundraising Investment
Board Advisory Strategic Consulting Industry Analysis
Selected Clients

Mobile Internet Investment Review Q2 2014
Executive Summary
Contact: [email protected]
© Digi-Capital 2014 www.digi-capital.com Authorised and regulated by the Financial Conduct Authority