DIG Day - PlacePunch
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Transcript of DIG Day - PlacePunch
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PlacePunchPlacePunch
Adam SteinbergAdam SteinbergCo-Founder, PlacePunchCo-Founder, [email protected]@placepunch.com
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IntroductionIntroduction
Adam SteinbergCo-Founder/CEO
678.608.1411
@placepunch@adams472
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PlacePunch connects your brand to PlacePunch connects your brand to customers through location check-inscustomers through location check-ins
Your BrandYour Brand
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Problem - Marketers can’t target Problem - Marketers can’t target their messagetheir message
• If you like this TV show, you might be this type of person
• If you listen to this radio station, you might be this type of person
• If you live here, you are likely to be this type of person
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MarketersMarketers spend too much time creating awareness
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LocationLocation is immediate
Awareness
Action
Expected Value
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LocationLocation is precise
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WhatWhat has changed?
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Customers now have a reason Customers now have a reason to share locationto share location
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ValueValue add: social sharing
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Why do you care? Why do you care? Check-in traffic is surgingCheck-in traffic is surging• Smartphone usage expected to grow 4x by 2014• Foursquare adding 150,000 people a week• Facebook opens check-ins with Places
Foursquare Users
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
January April July September October
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PlacePunch SolutionPlacePunch Solution
Through check-ins, PlacePunch enables brands to connect with customers at
their point of action.
PlacePunch integrates all
major location services.
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DeliverDeliver messages at point of action
Deliver timely, relevant Twitter messages to customers when they check-in.
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Increase check-ins and reward Increase check-ins and reward loyal customersloyal customers
Reward customers for “checking in” and sharing your location
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Gain valuable insights to hone your Gain valuable insights to hone your messagingmessaging
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WhoWho do we work with?
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Key takeawaystakeaways
Your BrandYour Brand