Portfolio

Graphic Design

Wayne Koestenbaum

Take

a L

ook

4

W h a T ’ sI n s I d e

Take a Look5

C o n T e n T s

Student Portfolio

12 / Marshalls identity rebrand

14 / extended edition 01

ProfeSSional Portfolio

20 / Big Bang Boom! Cabaret

Identity & Print Design

22 / Pure engineering

Identity & Web Design

24 / david Camden

Album Art Design

28 / Style Magazines

Print Design

40 / Greeting Cards

Print Design

44 / Posters

Print Design

o M G ,With a personality as vibrant as my hair, I have a

tenacity and passion for life that translates in to

my design and work ethic. I live creatively. From

client logos and editorial spreads to my personal

style, everything I do is designed. Being fearless

and committed, I know who I am and what I’m

selling, with my main objective being to increase my

employer’s and client’s business and success.

When I’m not designing dynamic spreads for orlando

style Magazine, creating typographically exciting

posters for my etsy shop, discovering my new favorite

song or cruising the Greater orlando area in my

black Lexus, appropriately named The emperor, I’m

enjoying a good book with my favorite feline, Monroe,

a pumpkin spiced coffee, a day at the beach with my

best friend or an episode from my favorite TV show,

Chuck. I’m a sister, a daughter, a slightly creepy cat lady, and

an unashamed Star Wars fan.

a L

ittle

abo

ut M

e6

a Little a

bout Me

7

h e L L od a r L I n G ,

a L

ittle

abo

ut M

e8

a Little a

bout Me

9

diane ZeiSe

ExpEriEncE

July 2013 - present / Orlando Style

Magazine / Orlando, FL

production: Starting as an intern, i

began assisting in the design and

production of both Orlando Style

& Tampa Style Magazine. now, as

a contracted Graphic Designer

for both magazines, i have helped

to refresh and update the print

version of both magazines as well

as the websites for Orlando Style &

Tampa Style.

2012 - 2013 / rifle paper co. /

Winter park, FL

production: i have worked in the

production/assembly of rifle paper

co. products.

2009 - present / Freelance

Graphic Design

407.666.9328 / dianezeise@gmail.com

FOrMaL EDucaTiOn

2011 - 2013 FLaGLEr cOLLEGE

St. augustine, FL

Graduated cum Laude

Bachelor’s degree in

Graphic Design & Fine arts

aBiLiTiES

i am proficient in cS3, cS5 & cS6 and cS creative

cloud: illustrator, inDesign, Dreamweaver and

photoshop. i am also fully versed in reading and

editing wordpress powered sites & templates.

OTHErS

Microsoft (Excel, Word, powerpoint) Quickbooks,

pages, etc.

aWarDS / rEcOGniTiOn

national SiLVEr addy:

publication Design, 2013

Flagler college Who’s Who recipient 2013

aJ Buffington Memorial Scholarship

Florida Medallion Scholarship

dian

ezei

se.c

om10

dianezeise.com11

s T u d e n T W o r k

Mar

shal

ls Id

entit

y Re

bran

d12

M a r s h a L L sI d e n T I T y R e b R a n D

Marshalls Identity Rebrand

13

a rebranding of the Marshalls identity meant to evoke a high end feeling. as Marshalls is known for its designer products at bargain

prices, the brand must be simple, yet chic; a representation of the quality of the merchandise without the cost of fabulous.

Therefore, in its simplicity, the newly designed logo displays Marshalls’ inexpensive prices while the modern and geometric feel plays to the “in season” fashions available in Marshalls stores.

From employee Ids to corporate letterheads, the logo becomes a design element, creating unique shapes and abstract spaces. Just as the consumer is able to create styles of their own, so the Marshalls logo creates unique designs.

Visit DianeZeise.com to view the complete brand manual.

14ex

tend

ed e

ditio

n 01

e x T e n d e d e d I T I o n 0 1

a quarterly print and digital publication with a focus on the cinema

greats, extended edition makes its debut by highlighting both alfred

hitchcock, a founding father in the thriller genre, as well as saul

Bass, graphic design great. as more than a magazine, each issue of

extended edition is a dedication to one legend of the film industry.

extended edition targets a specific audience: those who’s title goes

beyond “movie buff ” and delves deeper in to that of film connoisseur.

The purpose of this magazine is to showcase the excitement of the

silver screen; to display the greatest historical moments in cinema in

a fresh way. extended edition will itself become a lasting member of

the industry.

The style of this particular issue is in dedication to saul Bass, a pioneer

in the field of graphic design as well as an assett to the brilliance of

director alfred hitchock, the muse of extended’s first issue.

as it is meant to be an extension of the silver screen, this magazine has been printed

on a heavy, gloss stock.

15extended edition 01

16ex

tend

ed e

ditio

n 01

17extended edition 01

W i n n e r of the aaF Student Silver addy award for

Publication Design

dian

ezei

se.c

om18

P r o F e s s I o n a L W o r k dianezeise.com19

20

BIG

Ba

nG

Bo

oM

!

BIG BanG BooM! CaBareT / Identity & Poster Design

BIG BanG BooM! Cabaret is a troupe that performs monthly in orlando, FL. Word of

mouth and printed flyers are their only real forms of advertising. Therefore, their brand

as well as their posters must be colorful, inventive and enticing while still delivering every

essential piece of information on where and when the show is. as the performers channel

cabaret dancers and pieces from the 1940s and 50s, the logo reflects those eras without

being cliche and still mainting the modern and fresh feel of the monthly shows.

BIGBANG B

OOM!

C A B A R E T

21

BIG Ba

nG

Boo

M!

22

Pure

eng

ineer

ing

P u r e e n G I n e e r I n G

Identity

as a company that perfects the concepts and ideas that are already

in place, Pure engineering does more than creative problem solving.

once all the t’s are crossed and the division’s done, the fun begins.

This company has the resources, knowledge base and seasoned skill

to execute a project and oversee it until it becomes a tangible, usable

product.

With this in mind, I was able to design an identity for the company from

beginning to end, starting with a logo. simple, clean and understated,

the Pure engineering logo is a reflection of the company as a shark

Tank of sorts, which has the ability to define and execute any small

idea, seeing it through from the concept to the product. The website

and welcome pamphlet for the company maintain the simplicity and

lightness of the logo, with a monocromatic color scheme, interrupted

momentarily in some places by a warm orange.

readabililty, visuals and navigation were important factors to keep in

mind when designing the website for Pure engineering. how many

steps does it take a potential client to navigate the site? do the visuals

maintain interest? does the site answer the reader’s question? These

type of questions are ones that Pure engineering seeks to answer not

only through the website but in all facets of business; therefore the

brand must be strong but not loud, dependable, simple and direct.

pureen

gine

ering

23

Pure engineering

24

dav

id C

amde

n

25

david Camden

26

dav

id C

amde

n

d a V I d C a M d e n

Identity & album art

david Camden is an emerging artist in the world of pop. Coming to

me with little name recognition and the desire for a youthful flair, I

was able to provide him with a visual brand for both his name and

his first ep.

The bold sans-serif of his logo establishes confidence while the

personality of the a and e evoke the energy, diversity and individuality

of his music.

The abstract shapes and bright color shceme draw from the artist’s

own animated and charismatic personality and the vibrancy of the

lyrics and composition of his songs.

27

david Camden

28

styl

e M

agaz

ines

s T y L e M a G a Z I n e s

although starting as an unpaid intern in July of 2013, I am now a

contracted graphic designer utilizing my knowledge of print and web

design to contribute regularly to style Magazines, located in orlando,

FL. Publishing two monthly magazines, orlando style and Tampa

style, as well as a quarterly publication, The Concierge Guide, style

Magazines has been setting trends with unparalleled instinct and

impeccable taste for more than ten years. as a graphic designer, my

job is to assist the editorial team in creating dynamic content for both

the print and web versions of each publication.

It has been a privilege to work for style Magazines and to contribute

to a refresh of the websites for orlando and Tampa style, as well as a

complete redesign of both print publications.

29

style Magazines

30

styl

e M

agaz

ines

February 2013

February 2015

In november of 2014, I was given the opportunity to redesign the style sheets

for both orlando and Tampa style. From headers and footers to content pages and editorial layouts, the magazines were given a complete makover, moving from blocky slabs and tired sans-serifs to a bold sans-serif for callouts and headlines, paired with an elegant serif for the body copy. This contrast also creates a sense of depth and sophistication that the publications previously lacked in some areas.

31

style Magazines

February 2013

February 2015

32

styl

e M

agaz

ines

33

style Magazines

34

styl

e M

agaz

ines

35

style Magazines

From multiple page editorials to short

articles, every layout needs to stay

within the style Magazines stylesheet,

maintaining readability with a fresh

design that engages the reader. Flip

through a digital issue of orlando

style at orlandostyleMagazine.com

styl

e M

agaz

ines

36

s T y L e M a G a Z I n e s Media Kit

redesigning the 2015 Media kit for style Magazines was a challenge as it needed to reflect the magazines while enticing

potential advertisers in only twelve pages. although packed full of statistics, by utilizing bold typefaces, vibrant visuals and large

pull quotes, I was able to design the booklet to be informational without leaving the reader feeling overwhelmed.

37

style Magazines

38

styl

e M

agaz

ines

s T y L e M a G a Z I n e s

39

style Magazines

a side from being a part of the production team

at style Magazines, I have also had the privilege

of writing as a contributor for both orlando style and

Tampa style. I have written articles covering fashion

for both men and women, product reviews as well as

drink and food reviews. all of my articles, columns and

reviews can be read on orlandostyleMagazine.com and

TampastyleMagazine.com.

If you would like samples of my written work, please send a request

to dianezeise@gmail.com

C o n T r I B u T I n G W R I t e R

40

Gro

w

G R o W

41

Grow

G R o W

Greeting Cards, Stationary & Recipe Cards

The Grow Collection is a series of greeting cards, simple

stationary and recipe cards. organic and simple in design,

this collection is available on etsy.

4 Card Variations

1 Stationary Design

3 Recipe Card Designs

2 Poster Variations

42

Gre

etin

g C

ards

G r e e T I n G C a r d s

available on etsy

Inside: So I brought you an umbrella.

43

Greeting C

ards

Inside: Let’s grab a burger sometime.

Inside: but I’d never leave you for that long.

Poste

r Desi

gn44

P o s T e r

Poster Design

45

D e S I G n

Poste

r Desi

gn46

Poster Design

47

DianeZeise.com