dia profile

Overview of Dia Group 1 Mission: Offer shoppers quality at unbeatable prices (does this by minimising operational costs. Costa are also reduced by keeping shops sparsely decorated and limiting choice of products to a narrow selection of European brand names). Also has a philosophy of adapting each store to the needs of the population Core business principles: Efficiency, Initiative, Respect, Teamwork and Customer focus History: 1979-opened its first store in Madrid- 1984-first branded products introduced 1989-franchise added to the business model- offered individual entrepreneurs the chance to manage the brand 1993-opened first stores out of Spain in Portugal under the Minipreco trademark 1995-opens stores in Greece- 1997-opened stores in Argentina, 1999-opened stores in Turkey, 1999/2000-merged into the international arm of the Carrefour group 2000-became part of the ED chain in France, sold stake in 2014 2001-opened up in Brazil 2003-opened up in China, 2011-DIA listed its IPO on the Madrid Stock Exchange Business model: Split into 4 main areas: o Private label brands o Stores o Franchises Strategy: 1. Leadership in the neighbourhood segment 2. Leadership on price 3. Leading franchise 4. Innovation and knowledge sharing 5. Efficiency 6. Profitable growth Organisational structure: • 10 member board of directors-8 independent, 1 executive, 1 classified as ‘other external directors’. Term of office: 3 years • 6 member management committee

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Overview of Dia Group

Mission: Offer shoppers quality at unbeatable prices (does this by minimising operational costs. Costa are also reduced by keeping shops sparsely decorated and limiting choice of products to a narrow selection of European brand names). Also has a philosophy of adapting each store to the needs of the population Core business principles: Efficiency, Initiative, Respect, Teamwork and Customer focusHistory: 1979-opened its first store in Madrid-1984-first branded products introduced1989-franchise added to the business model-offered individual entrepreneurs the chance to manage the brand1993-opened first stores out of Spain in Portugal under the Minipreco trademark1995-opens stores in Greece-1997-opened stores in Argentina, 1999-opened stores in Turkey,1999/2000-merged into the international arm of the Carrefour group2000-became part of the ED chain in France, sold stake in 20142001-opened up in Brazil2003-opened up in China, 2011-DIA listed its IPO on the Madrid Stock Exchange Business model: Split into 4 main areas:o Private label brandso Storeso Franchiseso Logistic platforms

Strategy: 1. Leadership in the neighbourhood segment2. Leadership on price3. Leading franchise4. Innovation and knowledge sharing5. Efficiency6. Profitable growthOrganisational structure: • 10 member board of directors-8

independent, 1 executive, 1 classified as ‘other external directors’. Term of office: 3 years

• 6 member management committee

Private Label Brands:Runs more than 8000 SKUs

Stores: Come in these forms: DIA Market, DIA Freshhand Fresh,DIA Maxi, La Plaze de DIA, Max Descuento, Clarel,El Arbol, Cada DIA, Minipreco, Mais Perto

Franchises: 48% of DIA’s store network operates under the franchise regime (near 3,700 stores across the company’s 5 operating markets)

The company has a well-entrenched comprehensive system for monitoring its franchisees that is designed to facilitate two-way communication and engage its franchisees as stakeholders in the company’s everyday operations and to make them aware of their crucial importance to its business development

Logistics Platforms: 38 logistics platforms across 5 operating markets which occupy more than 740,000 m2 and equipped with state of the art technology