DI
8
Data Integration
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Transcript of DI
Data Integration
The Challenge
Website
Mobile apps
Media/Print & Outdoor Ad
TV Ad
Social Networking apps
Radio Ad
Brand perception
Shop & Filed MKT
Call Centres
Data Warehouse
Customers’ Data
Marketing Mix
Channel
Mass
TV/Print/Radio
Outdoor
Field
Product Placement
Onlin
e
Online Ad
Blog
Search
Website
Mobile
Offl
ine
Direct Mail
Call Centre
Store/Branch
Service Team
Awareness ConsiderationInitial
purchaseOn
boardingUp
SellingLoyalty
Approaches
Approaches
1. Single data warehouse
2. Providing a common interface (user friendly) that works with several custom wrappers.
The Solution
A better used of Web Analytics
1. From Individual Identification
2. To a Single Data System
