dgned - Kementerian Perdagangan Republik Indonesia

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of What's Inside Listening to music is one of the main leisure activities when people want to escape from their hectic daily life. In fact, some people even listen to music, via the radio or digital music player, right from when they are waking up to when they are about to sleep. However, nothing beats the real thing. Listening to music as it is being played or even better, playing the musical instrument yourself. Not many people, including Indonesians themselves, realize that Indonesia is already a major player in musical instrument exports especially guitar and piano, in which Indonesia sits at respected third place of world exporters of these instruments. Indonesia also exports a considerable amount of saxophone albeit in a lesser scale compared to the more popular musical instruments. There are many things have to be done to increase exports of musical instruments from Indonesia. As the government is promoting creative economy, which includes music, we can expect more and more export of musical instruments from Indonesia. Currently most of the exported brands are foreign ones such as from Japan and the United States. Native Indonesian brands have yet to soar although the potentials are abundant. www.nafed.go.id www.nafedve.com KEMENTERIAN PERDAGANGAN REPUBLIK INDONESIA DJPEN/MJL/XXI/02/2011 INDONESIA

Transcript of dgned - Kementerian Perdagangan Republik Indonesia

Page 1: dgned - Kementerian Perdagangan Republik Indonesia

INDONESIAN TRADE CENTER (ITPC)

thThe 26Trade Expo IndonesiaExhibition - Trade Expo ForumProduct presentation - Indonesia Iconic Pavilion

1 9 - 2 3 O c t o b e r 2 0 1 1Jakarta International Expo (JIExpo)Kemayoran - Jakarta - Indonesia

KEMENTERIAN PERDAGANGANREPUBLIK INDONESIA

See you at...

Indonesia 2011DGNEDDirectorate General forNational Export Development

of

What's InsideListening to music is one of the main leisure activities when people want to escape from their hectic daily life. In fact, some people even listen to music, via the radio or digital music player, right from when they are waking up to when they are about to sleep. However, nothing beats the real thing. Listening to music as it is being played or even better, playing the musical instrument yourself.

Not many people, including Indonesians themselves, realize that Indonesia is already a major player in musical instrument exports especially guitar and piano, in which Indonesia sits at respected third place of world exporters of these instruments. Indonesia also exports a considerable amount of saxophone albeit in a lesser scale compared to the more popular musical instruments. There are many things have to be done to increase exports of musical instruments from Indonesia.

As the government is promoting creative economy, which includes music, we can expect more and more export of musical instruments from Indonesia. Currently most of the exported brands are foreign ones such as from Japan and the United States. Native Indonesian brands have yet to soar although the potentials are abundant.

www.nafed.go.id www.nafedve.com

Barcelona

Budapest

Busan

Chennai

Chicago

Dubai

Calle Aribau 250, lantai dasar Phone : (+34 934111662) Fax : (+34 934146188) Email : [email protected]

Indonesian Trade Promotion Center (ITPC) Bajcsy Zslinszky ut 12, 2nd floor No. 205 Budapest 1051 Phone : (36-1) 3176382 Fax : (36-1) 2660572 Email : [email protected]

#103 Korea Express Building 1211-1 Choryang Dong, Dong-Gu Busan, South Korea (Part Of 1st Fl, Korea Express Building) Phone : (82-51) 4411708 Fax : (82-51) 4411629 Email : [email protected]

Ispahani Center - 3rd Floor 123/124, Nungambakkan High Road, Chennai, India 600034 Phone : (91-44) 42089196 Fax : (91-44) 42089197 Email : [email protected] Website : www.itpcchennai.com

70 West Erie Street, 3rd Floor Chicago, Illinois 60610 USA Phone : (+312) 6402463 Fax : (+312) 6402648 Email : [email protected]

Indonesian Trade Promotion Center (ITPC) Arbift Tower4 floor # 403 Baniyas street Deira PO.Box 41664, Dubai – UAE Phone : (971-4) 2278544 Fax : (971-4) 2278545 Email : [email protected] Website : www.itpcdxb.ae

Hamburg

Jeddah

Johanesburg

Lagos

Los Angeles

Lyon

Indonesian Trade Promotion Centre (ITPC) Multi Buro Servise - Glokengisserwall 1720095 Hamburg – Germany Phone : (49-40) 33313-333 Fax : (49-40) 33313-377 Email : [email protected],

[email protected]

Indonesia Trade Promotion CentreAl-Mualifin St. Al-Rehab District / 5. Po Box 10, Jeddah 21411 Phone : (+966-2) 6711271 Fax : (+966-2) 6730205 Email : [email protected],

[email protected]

Indonesian Trade Promotion Center (ITPC) Suite 02/E4,2nd floor,Village Walk,Sandton Po.Box 2146, RSA Johanesburg X 9916 South Afrika Phone : (27-11) 8846240 Fax : (27-11) 8846242 Email : [email protected]

5, Anifowoshe Street, Victoria Island, Lagos- Nigeria Phone : (+234-1) 4619865, 4619860 Fax : (+234-1) 2613301

Indonesian Trade Promotion Center (ITPC) 3457, Wilshire Blvd,suite 101 Los Angeles, Ca 90010,USA Phone : (213) 3877041 Fax : (213) 3877047 Email : [email protected]

[email protected] Website : www.itpcla.org

L' European - 19 bld Euge ne Deruelle - 69003 Lyon Phone : +33 4 78 60 62 78 Fax : +33 4 78 60 63 14

Mexico

Milan

Osaka

Santiago

Sao Paulo

Sydney

Vancouver

CENIT Plaza Arquimedes , Office : 105 Arquimedes No. 130 Polanco, Del. Miguel Hidalgo C.P 11570 MEXICO, D.F Phone : (52-55) 50836055, 50836057 Fax : (52-55) 50836056 11

Via Vittor Pisani, 8 - 6° Piano 20124 Milano (MI) - Italia Phone : +39 02 36598182 Fax : +39 02 36598191 Website : www.itpcmilan.com Email : [email protected]

Indonesian Trade Promotion centre (ITPC) ITM 4-J-8, Adia and Pacific Trade center 2-1-10 Nanko Kita, Suminoe-ku Osaka 559-0034, Japan Phone : (081-6) 66155350 Fax : (081-6) 66155351 Email : [email protected] Website : www.itpc.or.jp

7th Floor WTC Building, Torre Sur Oficina 706 Nueva Tajamar 481 Las Condes, Santiago, Chile Phone : (56-2) 4410494 Fax : (56-2) 4410495 Email : [email protected]

Indonesian Trade Promotion Center (ITPC) Edificia Park Lane Alameda Santos 1787Conj III - 11 Andar Cerqueira Cesar, Sao Paulo Brazil 01419.002 Phone : (55-11) 32630472, 35411413 Fax : (55-11) 32538126 Email : [email protected] Website : www.itpcsp.org

Indonesiam Trade Promotion Center (ITPC) Level 2, 60 Pitt Street Sydney NSW 2000, Australia. 60.Pitt Street Level 2nd Sydney Phone : (61-2) 92528783 Fax : (61-2) 92528784 Website : www.itpcsydney.com Email : [email protected];

[email protected]

Georgia Business Centre 1400-1500 West Georgia Vancouver, BC, V6G 2Z6, Canada Phone : 778 3734916, 778 3734904 Fax : 604 7860078

KEMENTERIAN PERDAGANGANREPUBLIK INDONESIA

DJPEN/MJL/XXI/02/2011

INDONESIA

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EXPORTNEWS INDONESIA DJPEN/MJL/XXI/02/2011EXPORTNEWS INDONESIA DJPEN/MJL/XXI/02/2011

Australia (Canberra)

Belgium (Brussels)

Canada (Ottawa)

China (Beijing)

Denmark (Copenhagen)

Egypt (Cairo)

France

Germany

Indonesian Embassy 8, Darwin Avenue, Yarralumia, Canberra Australia A.C.T. 2600 Phone : (02) - 62508654 Fax : (02) - 62730757 Email : [email protected],

[email protected] Website : www.kbri-canberra.org.au

Indonesian Mission to the European Union Boulevard de la Woluwe 38 Brussels Belgium 1200 Phone : (322) - 7790915 Fax : (322) - 7728190 Email : [email protected],

[email protected]

Indonesian Embassy 55 Parkdale Avenue, Ottawa, Ontario K1Y 1E5, Canada Phone : 1 - (613) - 7241100 ext. 306 Fax : 1 - (613) - 7241105, 7244959 Email : [email protected],

[email protected] Website : www.indonesia-ottawa.org

Indonesian Embassy Dongzhimenwai Dajie No. 4 Chaoyang District Beijing China 100600 Phone : (00861) - 65324748,

65325488 - 3014 Fax : (00861) - 65325368 Email : [email protected]

[email protected] Website : www.indonesia.cn

www.indonesianembassy-china.com

Indonesian Embassy Orehoj Alle 1, 2900 Hellerup, Copenhagen Denmark Phone : 45) - 39624422 ext. 215 Fax : (45) - 39624483 Email : [email protected]

Indonesian Embassy 13, Aisha EL Temoria St. Garden City P.O. BOX 1661 Cairo Cairo Egypt Phone : (20-2) - 7944698, 7947200/9 Fax : (20-2) - 7962495 Email : [email protected]

[email protected] [email protected]

Indonesian Embassy 47-49, Rue Cortambert Paris, France 75116 Phone : (33-1)-450302760 ext.418, 45044872 Fax : (33-1) - 45045032 Email : [email protected]

Indonesian Embassy Lehter Strasse 16-17 D-10557 Berlin Germany 10557 Phone : (4930) - 4780700 Fax : (4930) - 47807209 Email : [email protected]

India

Italy

Japan

Malaysia

Netherlands

Philippines

Russia Federation

Saudi Arabia

Singapore

Indonesian Embassy 50-A Chanakyapuri, New Delhi India 110021 Phone : (09-111) - 6114100 Fax : (09-111) - 6885460, 6886763 Email : [email protected]

[email protected]

Indonesian Embassy Via Campania, 55 Rome Italy 00187 Phone : (39-06) - 4200911, 42009168 Fax : (39-06) - 4880280, 42010428 Email : [email protected]

Indonesian Embassy 5-2-9, Higashi Gotanda Shinagawa-ku Tokyo Japan 1410022 Phone : (81-3) - 34414201, 34470596 Fax : (81-3) - 34471697 Email : [email protected]

Indonesian Embassy No. 233Jalan Tun Razak Kuala Lumpur, Malaysia 50400 Phone : (603) - 21164000, 21164067 Fax : (603) - 21167908, 21448407 Email : [email protected]

Indonesian Embassy 8, Tobias Asserlaan The Hague Netherlands 2517 KC Phone : (31-70) - 310 8115 Fax : (31-70) - 364 3331 Email : [email protected] [email protected] [email protected] 13 14

Indonesian Embassy 185,Salcedo Street Legaspi Village, Makati City Metro Manila Philippines Phone : (632) – 8925061 / 68 Fax : (632) - 8925878, 8674192 Email : [email protected]

Indonesian EmbassyApt. 76, Entr. 3 Korovy val 7, Moscow Russia Federation 117049 Phone : (7-495) - 2385281 Fax : (7-495) - 2385281 Email : [email protected]

[email protected]

Indonesian Embassy Riyadh Diplomatic QuarterP.O. Box 94343 - Riyadh Saudi Arabia 11693 Phone : (966-1) - 4882800, 4882131 ext. 120 Fax : (966-1) - 4882966 Email : [email protected]

Indonesian Embassy 7 Chatsworth Road ingapore 249761 Phone : (65) - 67375420, 68395458 Fax : (65) - 67375037, 67352027 Email : [email protected]

South Korea

Spain

Switzerland

Thailand

United Kingdom

United States of America

Indonesia Economic and Trade Office (KDEI)

Indonesian Embassy 55, Yoido-dong Young deoung po-Ku Seoul South Korea Phone : (0082-2) - 7835371 / 2, 7827750 Fax : (0082-2) - 7804280, 7837750 Email : [email protected]

Indonesian Embassy 65, Calle de Agastia, Madrid Spain 28043 Phone : (34-91) - 4130294 Fax : (34-91) - 4157792 Email : [email protected]

Indonesian Mission on The United Nations And Other International Organizations 16, Rue de Saint Jean Geneva Switzerland 1203 Phone : (0041-22) - 3455733 Fax : (0041-22) - 3383397 Email : [email protected]

Indonesian Embassy 600-602Pitchburi Road, Rajthevi P.O.Box 1318, Bangkok - Thailand 10400 Phone : (0066-2) - 2551264 ext. 123 Fax : (0066-2) - 2551264, 2551267 Email : [email protected]

Indonesian Embassy38 Grosvenor Square, LondonUnited Kingdom W1K2HW Phone : (44-20) - 72909613, 74997881 Fax : (44-20) - 74957022 Email : [email protected]

www.indonesiaembassy.org.uk

Indonesian Embassy2020 Massachusetts Avenue, N.W. Washington DC United States of America 20036 Phone : (202) - 7755350, 7755200 ext. 350 Fax : (202) - 7755354, 7755365 Email : [email protected] [email protected]

Twinhead Bld 6 F No. 550 Rui Goang Road, Neihu District, Taipei 114-China Taipei. Phone : (886-2) 87526170 ext. 15 Fax : (886-2) 87423706 Email : [email protected] Website : www.kdei-taipei.org

127 – 129 Leighton Road , 6 – 8 Keswick Street Causeway Bay, Hongkong Phone : (852) 28904421, 28902481 (D) Fax : (852) 28950139 Email : [email protected]

[email protected]

Indonesia Consulate General

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fromEDITOR’S

DESK

Advisor : Hesti Indah Kresnarini

Editor in Chief : Indrasari Wisnu Wardhana

Managing Editor : Sri Maryani

Editors : Sugiarti

Writer : Siska Febriliani Sahat

Design : Karnaen Nafed

Editorial Addresses :DIRECTORATE GENERAL FOR NATIONAL EXPORT DEVELOPMENTMinistry of Trade Republic of IndonesiaJl. M.I. Ridwan Rais No.5Jakarta 10110 – IndonesiaPhone: +62 21 3858171Fax: +62 21 23528652Email: Website: http://www.nafed.go.id

Published by :DIRECTORATE GENERAL FOR NATIONAL EXPORT DEVELOPMENTMinistry of Trade Republic of Indonesia

DITJEN PEN/MJL/11A/II/2011

[email protected]

Dear Readers

Indonesia's ability to produce music instrument is the impact of the development of Indonesian music world. World music in Indonesia berkembangan very unusual, many music flow that characterizes the development of music.

Perkembangan music have an impact on the birth of a new appliance manufacturers music. Indonesia has become a major player in the export of musical instruments, especially guitar and piano, in which Indonesia sits in third place is respected world exporter of these instruments. Indonesia also exports saxophone albeit in a lower scale than the more popular musical instruments. There are many things to be done to increase the export of musical instruments from Indonesia.

Creative economy is believed to bring a new perspective to trading activity. Emphasis on creativity, culture, and also cultural heritage and environment, an era where creativity and innovation as a driving force economically. Creativity encouraged the initiators to berinprisasi arts in music instrument products. As a manufacturer of guitar music instrument Guitar Solo Batik Indonesia producing String Acoustic Guitar Batik, Stratson Gold Batik Arjuna, and Acoustic Solid Mahogany Modern Batik Ornament. Other guitar manufacturers are Genta Trikarya, produce guitar with Genta brand and Yamaha Indonesia Guitar. These products further indicates the excellent quality, the more favored by the young musicians. Indonesia creativity in generating music, often performed world-class music performances, including one of jazz music performance, better known by the Java Jazz Festival, which can provide tremendous energy to the youth to participate in the development of Indonesian music.

Thank you

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The year 2009 was declared the year to focus on Indonesian creative economy. The Indonesian government is boosting the development of its creative industry so that it will contribute at least 8% to the GDP by 2015. So far, in 2009, exports from the creative industry were valued at Rp 114.9 trillion or 7.52% of the country's total exports, an increase of 6.3% from the previous year. It is estimated that some 45 million people in Indonesia earn their living from creative industry.

As a part of creative industry, music is in the top five of contributors to Indonesian GDP from this sector. Music performance is one of the trigger for the achievements. Look at jazz music, for an example. Indonesia has been hosting the well-respected Java Jazz Festival.

t hThe 7 Java Jazz Festival is scheduled to take place in Jakarta on March 4-6. This international annual music event would take the theme of “Harmony Under One Nation In Remarkable Indonesia”. Over 200 musical performances by 1,200 musicians and singers from

As the fourth economic wave took place, creative economy is believed to bring new perspective to trade activities. Emphasizing on creativity, cultural, and also the c u l t u r a l h e r i t a g e a n d t h e environment, the era places creativity, and innovate as a motor of economic activator.

Creative economy can be described as comprising of activities in the fields of advertising, architecture, art, crafts, design, fashion, film, music, performing arts, publishing, R&D, software, toys and games, TV and radio, and video ga mes (Howkins 2001).

The future of Indonesia's economy relies of in not only farming, industry and service sectors but also on the future development and success of creative industries, as President Susilo Bambang Yudhoyono has declared. It has been proven, that on the contrary to recent economic downturn, tourism and creative economy grew well. Since became a government issue in 2006, the Trade Ministry has had a notion for this and put a lot of attention.

hot issue

Viva Indonesia Creative!

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LIST OF EXPORTERSSAX WOOD

YAMAHA MUSICAL PRODUCTS INDONESIA,PT

YAMAHA MUSICAL PRODUCTS INDONESIA,PT

GENTA GUITAR

RIRA INDONESIA, PT

Perumahan Gadjah Mada Asri, Blok 1-2 TuriSleman Jogjayakarta Indonesia 55000Phone : (+6274) 4461593Fax : (+6274) 4461593Email : [email protected] : www.saxwood.net

Jl. Rembang Industri I / 36 (Kawasan Industri Pier)Jawa TimurPhone : (62-343) 740290, 744234Fax : (62-343) 740291, 744235Email : -Website : -

Mm2100 Industrial Town, Blok EE-3, Cikarang Barat - 17520 Jawa BaratPhone : (62-21) 8981380Fax : (62-21) 8981387, 8981388Email : -Website : www.yamaha.co.id

Jl. A.H. Nasution (Raya Ujungberung) Km. 12,5 No. 69 Bandung Jawa Barat Indonesia 40615Phone : (62 - 22) 7812446Fax : (62 - 22) 7800592Email : [email protected] : www.gentaguitar.com

Dusun Joho, Ds. Tempuran Kec. Pungging 61384jawa TimurPhone : (62 - 321) 596015 Fax : (62 - 321) 590622Email : -Website : -

both Indonesia and abroad would entertain an expected crowd of more than 100,000 music lovers from abroad as well as local jazz aficionados. It is safe to say that Java Jazz Festival is one of the biggest jass festivals in the world.

The jazz festival is believed to be a booster for the music industry. The Trade Ministry would take part in the event as the co-sponsor organizing the Hall of World Music, which combines traditional Indonesian music with jazz. The government's participation in the jazz festival is part of the government's efforts to step up and promote the local music industry and the wider creative economy in Indonesia.

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This instrument is rather a new one, being invented by Belgian Adolphe Sax in 1846 while working in Paris. Saxophone first gained popularity in Europe before crossing the Atlantic. Saxophone is usually made of brass for its strength, flexibility and durability, although it is generally classified as a woodwind instrument due to the fact the sound is produced from oscillating reed instead of the player's lips against the mouthpiece. This combination has led to the brass-wind term.

There are plenty of popular brands made in Europe and the United States such as Adolphe Sax, Buffet Crampon, Rampone, Hawkes, Gras. J., Conn C.G., Dolnet, Kessel Matthias J.H., Couesnon, Selmer, Buescher, Romeo Orsi, Leblanc, Holton, Keilwerth, King Instrument, Amati, Boosey & Hawkes, Stentor, SML, Hammerschmidt, Mauriat. Those brands are classified as vintage instruments. This brands have been considered as vintage now.

Nowadays, some popular brands are Selmer, Keilwerth, Jupiter and some Japanese brands such as Yanagisawa and Yamaha. In I n d o n e s i a , t h i s i n s t r u m e n t a n d i t s manufacturing industry is quite new, while European and American manufacturers have

already relocated their production facilities to China and Taiwan. Some saxophone brands are already made in Indonesia such as Keilwerth, Yamaha and Yanagisawa.

Under HS Code 920510, Indonesian brass-wind instrument export reached US$ 16,000

thin 2009, placing Indonesia at the 40 position of 58 exporters in the world. Despite decreasing export value in 2010, the trend still showed a growth of 7% in the 2006-2010 period.

Recently, thanks to the creative Indonesian youth, wooden sax is already available, called sax wood. M ade in Yogyak ar ta , th is instrument is the first of its kind in the world. It is made of high quality teak wood containing almost 0% of water in the most popular forms of alto, tenor and soprano. It is also available in in B♭ saxwood, baby saxwood, and baritone saxwood.

Many question the sound of saxwood, but it turns out to be suitable for smooth jazz. This unique instrument is already exported to France, Germany, Italy, the UK and Japan. Moreover, it does not only function well as a musical instrument but also an exclusive gift and collection.

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For many years, Indonesia has successfully set up its position as one of top exporters for musical instruments. According to the Central Statistics Agency (BPS)'s data, the value of Indonesian musical instruments export in 2010 reached US$450.84 million, an increase of 23.32% from the previous year. While the export value decreased in 2009 due to the global crisis, the five-year trend in the period of 2006-2010 still showed a flat increase of 5.57% per year. The performance placed Indonesia at the fifth place of the world's top exporter of musical instruments, after China, United States, Japan and Germany.

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Guitar (under 920290 HS Code) has been one of the most popular musical instruments. Indonesian export of this instrument was the fourth biggest contributors of the total musical instruments export. The export value climbed up but only during crisis in 2009, the slope was going down as much as -4.5%. Recently in 2010, it was paid off. Amounted US$ 45,914 thousand, it contributed 10.18% to Indonesian total export of musical instruments.

Still, Indonesia is the third top exporter for this string instruments, after China and USA. Supplying 6.8% of world export for the product, while the other two countries dominated as much as 40.3% and 18.1% in 2009. But having numerous advantages, Indonesian export tend to grow more than the other two countries. While annual growth of export value in the

world reached 7% for 2006-2009 period, Indonesia surpassed it with 22%, whereas China only reached 16% and USA on the contrary dropped to -2% per year. Even, in 2010, the country's export trend also showed more positive sign, almost 25% growth per year during 2006-2010 period. Generally, many brands such as Cort, Samic, Gregbenete, ESP, Washburn, Epiphone , Ibanez , Fender , Peavey, Aplause, Dasy Rock, Sechter, G&L, Musicman, Parker and more others have been established as international brand. Regarding the opportunity Indonesia overed, those brands are already manufactured in the country.

One of Genuinely Indonesian guitar is “Genta”. Produced under PT. Genta Trikarya, the products under Genta's brand have already been exported to many countries. It is nationally recognized since many national musicians used it, not excluding current President RI, SBY. Mentioned other brand such as Aristone has also set its position nation wide.

West Java is one of the city in Indonesia, as the icon of creative economy. There where plentiful of musicians and artist came from the province, especially from Bandung, one of its biggest city. Other provinces like Central Java is also well known for it craftsman, while materials come from provinces outside Java such as Jambi and North Sumatra.

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Other than being competitors, the United States, Japan and Germany are also major markets for Indonesian export of musical instruments for a combined 55% of total export. Each country is represented by its own international brands that have existed for quite some times. Meanwhile, there are only a few number of Indonesian brands for musical instruments due to limited brand recognition.

On the other hand, well known for its rich natural resources, Indonesia has a comparative and competitive advantage. Sustainable, high quality materials and expert craftsmanship are two key factors that have helped Indonesia to reach its achievement in exporting musical instruments.

According to the Forestry Ministry's Production Forest Utilization Monitoring C e n t e r , I n d o n e s i a i s h o m e f o r

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Piano is a very popular music and can be readily recognized by its form. There are two types of piano, the upright piano under 920110 HS Code and the grand piano under 920120 HS Code.

Based on the BPS's data, Indonesian export of upright piano contributed 15% of Indonesian total export in the musical instruments category in 2010 at US$67.56 million or a 53.2% increase. Indonesian export of upright pi ano showed an increasing trend having supplanted China as the world's second largest exporter of upright piano after Japan.

The trend, however, was different in the export of grand piano, a rather more exclusive musical instrument. The world's export shrank by 8% in the period of 2005-2009 due to the global crisis. While Indonesia suffered from the same condition, grand piano contributed US$30.6 million or 6.81% of the total musical instruments export. The value consistently put Indonesia as the world's third largest exporter for the product, at more than 7% of the world's total export although currently Indonesia has yet to have its own grand piano brand. In total, overall Indonesian piano export in 2010 reached US$98.25 million while Japan top the list with US$265.12 million. Germany came second with

US$126.03 million while China was relegated to the fourth place with US$86.40 million. China had been at the third place in the previous four years.

Being an exclusive musical instrument, piano is very likely to be expensive. Affordable, high quality pianos, however, are made in Indonesia. The J a p a n e s e p i a n o m a k e r K a w a i M u s i c a l Manufacturing Company Ltd., for example, set up a factory in Cikarang, West Java. The company also recommended Boston Piano, which produces Steinway and Sons, to Indonesia. Other Asian brands, such as Yamaha of Japan and Samick of Korea, have recently establ ished their manufacturing facilities in Indonesia.

It is likely difficult to surpass Indonesia as this precisely engineered musical instrument also functions as a piece of furniture. Trends over years have shown that traditional finishes using ebony, walnut and mahogany wood, which are available aplenty in Indonesia, have always been in fashion as piano material regardless of furniture trends. Furniture and craftsmanship are two key words referring to Indonesia.

Most of pianos made in Indonesia were exported. In 2010, Indonesia exported piano to 50 countries in the world. United States (23.84%), Germany (17.40%) and Malaysia (13.72%) are the top three importers. Indonesian export of upright piano was sent to United States, Germany, Malaysia, and France with a combined 62% share of the total export. Meanwhile, the top importer for grand piano was the United States receiving more than 50% of Indonesian export. Malaysia came in second with 13.88% followed by China (9.76%) and Germany (5.58%).

In addition to grand and upright piano, other kinds of pianos – i n c l u d i n g a u t o m a t i c p i a n o, harpsichord and other keyboard string instruments – showed an interesting trend. Although the export value was still small and fluctuating in the period of 2006-2009, the value peaked in 2010 at US$7.45 million resulting in a 139.86% per year thanks to a 468% growth from 2009.

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approximately 4,000 species of trees. Of the tree types, 400 are economically valuable although only 260 varieties are commonly tradable. Nevertheless, the figure still shows an abundance of natural resource. The availability of wood is a huge comparative advantage, as most musical instruments, especially acoustic ones, require wood as raw material.

Making musical instrument requires precision and Indonesian craftsmen have been known for its precision and fine-arts, another advantage for Indonesia. For these reasons, companies producing musical instruments from Europe, Japan and the United States have recently established their production facilities in Indonesia.

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Piano is a very popular music and can be readily recognized by its form. There are two types of piano, the upright piano under 920110 HS Code and the grand piano under 920120 HS Code.

Based on the BPS's data, Indonesian export of upright piano contributed 15% of Indonesian total export in the musical instruments category in 2010 at US$67.56 million or a 53.2% increase. Indonesian export of upright pi ano showed an increasing trend having supplanted China as the world's second largest exporter of upright piano after Japan.

The trend, however, was different in the export of grand piano, a rather more exclusive musical instrument. The world's export shrank by 8% in the period of 2005-2009 due to the global crisis. While Indonesia suffered from the same condition, grand piano contributed US$30.6 million or 6.81% of the total musical instruments export. The value consistently put Indonesia as the world's third largest exporter for the product, at more than 7% of the world's total export although currently Indonesia has yet to have its own grand piano brand. In total, overall Indonesian piano export in 2010 reached US$98.25 million while Japan top the list with US$265.12 million. Germany came second with

US$126.03 million while China was relegated to the fourth place with US$86.40 million. China had been at the third place in the previous four years.

Being an exclusive musical instrument, piano is very likely to be expensive. Affordable, high quality pianos, however, are made in Indonesia. The J a p a n e s e p i a n o m a k e r K a w a i M u s i c a l Manufacturing Company Ltd., for example, set up a factory in Cikarang, West Java. The company also recommended Boston Piano, which produces Steinway and Sons, to Indonesia. Other Asian brands, such as Yamaha of Japan and Samick of Korea, have recently establ ished their manufacturing facilities in Indonesia.

It is likely difficult to surpass Indonesia as this precisely engineered musical instrument also functions as a piece of furniture. Trends over years have shown that traditional finishes using ebony, walnut and mahogany wood, which are available aplenty in Indonesia, have always been in fashion as piano material regardless of furniture trends. Furniture and craftsmanship are two key words referring to Indonesia.

Most of pianos made in Indonesia were exported. In 2010, Indonesia exported piano to 50 countries in the world. United States (23.84%), Germany (17.40%) and Malaysia (13.72%) are the top three importers. Indonesian export of upright piano was sent to United States, Germany, Malaysia, and France with a combined 62% share of the total export. Meanwhile, the top importer for grand piano was the United States receiving more than 50% of Indonesian export. Malaysia came in second with 13.88% followed by China (9.76%) and Germany (5.58%).

In addition to grand and upright piano, other kinds of pianos – i n c l u d i n g a u t o m a t i c p i a n o, harpsichord and other keyboard string instruments – showed an interesting trend. Although the export value was still small and fluctuating in the period of 2006-2009, the value peaked in 2010 at US$7.45 million resulting in a 139.86% per year thanks to a 468% growth from 2009.

marketreview

approximately 4,000 species of trees. Of the tree types, 400 are economically valuable although only 260 varieties are commonly tradable. Nevertheless, the figure still shows an abundance of natural resource. The availability of wood is a huge comparative advantage, as most musical instruments, especially acoustic ones, require wood as raw material.

Making musical instrument requires precision and Indonesian craftsmen have been known for its precision and fine-arts, another advantage for Indonesia. For these reasons, companies producing musical instruments from Europe, Japan and the United States have recently established their production facilities in Indonesia.

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Guitar (under 920290 HS Code) has been one of the most popular musical instruments. Indonesian export of this instrument was the fourth biggest contributors of the total musical instruments export. The export value climbed up but only during crisis in 2009, the slope was going down as much as -4.5%. Recently in 2010, it was paid off. Amounted US$ 45,914 thousand, it contributed 10.18% to Indonesian total export of musical instruments.

Still, Indonesia is the third top exporter for this string instruments, after China and USA. Supplying 6.8% of world export for the product, while the other two countries dominated as much as 40.3% and 18.1% in 2009. But having numerous advantages, Indonesian export tend to grow more than the other two countries. While annual growth of export value in the

world reached 7% for 2006-2009 period, Indonesia surpassed it with 22%, whereas China only reached 16% and USA on the contrary dropped to -2% per year. Even, in 2010, the country's export trend also showed more positive sign, almost 25% growth per year during 2006-2010 period. Generally, many brands such as Cort, Samic, Gregbenete, ESP, Washburn, Epiphone , Ibanez , Fender , Peavey, Aplause, Dasy Rock, Sechter, G&L, Musicman, Parker and more others have been established as international brand. Regarding the opportunity Indonesia overed, those brands are already manufactured in the country.

One of Genuinely Indonesian guitar is “Genta”. Produced under PT. Genta Trikarya, the products under Genta's brand have already been exported to many countries. It is nationally recognized since many national musicians used it, not excluding current President RI, SBY. Mentioned other brand such as Aristone has also set its position nation wide.

West Java is one of the city in Indonesia, as the icon of creative economy. There where plentiful of musicians and artist came from the province, especially from Bandung, one of its biggest city. Other provinces like Central Java is also well known for it craftsman, while materials come from provinces outside Java such as Jambi and North Sumatra.

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Other than being competitors, the United States, Japan and Germany are also major markets for Indonesian export of musical instruments for a combined 55% of total export. Each country is represented by its own international brands that have existed for quite some times. Meanwhile, there are only a few number of Indonesian brands for musical instruments due to limited brand recognition.

On the other hand, well known for its rich natural resources, Indonesia has a comparative and competitive advantage. Sustainable, high quality materials and expert craftsmanship are two key factors that have helped Indonesia to reach its achievement in exporting musical instruments.

According to the Forestry Ministry's Production Forest Utilization Monitoring C e n t e r , I n d o n e s i a i s h o m e f o r

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This instrument is rather a new one, being invented by Belgian Adolphe Sax in 1846 while working in Paris. Saxophone first gained popularity in Europe before crossing the Atlantic. Saxophone is usually made of brass for its strength, flexibility and durability, although it is generally classified as a woodwind instrument due to the fact the sound is produced from oscillating reed instead of the player's lips against the mouthpiece. This combination has led to the brass-wind term.

There are plenty of popular brands made in Europe and the United States such as Adolphe Sax, Buffet Crampon, Rampone, Hawkes, Gras. J., Conn C.G., Dolnet, Kessel Matthias J.H., Couesnon, Selmer, Buescher, Romeo Orsi, Leblanc, Holton, Keilwerth, King Instrument, Amati, Boosey & Hawkes, Stentor, SML, Hammerschmidt, Mauriat. Those brands are classified as vintage instruments. This brands have been considered as vintage now.

Nowadays, some popular brands are Selmer, Keilwerth, Jupiter and some Japanese brands such as Yanagisawa and Yamaha. In I n d o n e s i a , t h i s i n s t r u m e n t a n d i t s manufacturing industry is quite new, while European and American manufacturers have

already relocated their production facilities to China and Taiwan. Some saxophone brands are already made in Indonesia such as Keilwerth, Yamaha and Yanagisawa.

Under HS Code 920510, Indonesian brass-wind instrument export reached US$ 16,000

thin 2009, placing Indonesia at the 40 position of 58 exporters in the world. Despite decreasing export value in 2010, the trend still showed a growth of 7% in the 2006-2010 period.

Recently, thanks to the creative Indonesian youth, wooden sax is already available, called sax wood. M ade in Yogyak ar ta , th is instrument is the first of its kind in the world. It is made of high quality teak wood containing almost 0% of water in the most popular forms of alto, tenor and soprano. It is also available in in B♭ saxwood, baby saxwood, and baritone saxwood.

Many question the sound of saxwood, but it turns out to be suitable for smooth jazz. This unique instrument is already exported to France, Germany, Italy, the UK and Japan. Moreover, it does not only function well as a musical instrument but also an exclusive gift and collection.

4 9

For many years, Indonesia has successfully set up its position as one of top exporters for musical instruments. According to the Central Statistics Agency (BPS)'s data, the value of Indonesian musical instruments export in 2010 reached US$450.84 million, an increase of 23.32% from the previous year. While the export value decreased in 2009 due to the global crisis, the five-year trend in the period of 2006-2010 still showed a flat increase of 5.57% per year. The performance placed Indonesia at the fifth place of the world's top exporter of musical instruments, after China, United States, Japan and Germany.

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The year 2009 was declared the year to focus on Indonesian creative economy. The Indonesian government is boosting the development of its creative industry so that it will contribute at least 8% to the GDP by 2015. So far, in 2009, exports from the creative industry were valued at Rp 114.9 trillion or 7.52% of the country's total exports, an increase of 6.3% from the previous year. It is estimated that some 45 million people in Indonesia earn their living from creative industry.

As a part of creative industry, music is in the top five of contributors to Indonesian GDP from this sector. Music performance is one of the trigger for the achievements. Look at jazz music, for an example. Indonesia has been hosting the well-respected Java Jazz Festival.

t hThe 7 Java Jazz Festival is scheduled to take place in Jakarta on March 4-6. This international annual music event would take the theme of “Harmony Under One Nation In Remarkable Indonesia”. Over 200 musical performances by 1,200 musicians and singers from

As the fourth economic wave took place, creative economy is believed to bring new perspective to trade activities. Emphasizing on creativity, cultural, and also the c u l t u r a l h e r i t a g e a n d t h e environment, the era places creativity, and innovate as a motor of economic activator.

Creative economy can be described as comprising of activities in the fields of advertising, architecture, art, crafts, design, fashion, film, music, performing arts, publishing, R&D, software, toys and games, TV and radio, and video ga mes (Howkins 2001).

The future of Indonesia's economy relies of in not only farming, industry and service sectors but also on the future development and success of creative industries, as President Susilo Bambang Yudhoyono has declared. It has been proven, that on the contrary to recent economic downturn, tourism and creative economy grew well. Since became a government issue in 2006, the Trade Ministry has had a notion for this and put a lot of attention.

hot issue

Viva Indonesia Creative!

10 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/02/2011 3

LIST OF EXPORTERSSAX WOOD

YAMAHA MUSICAL PRODUCTS INDONESIA,PT

YAMAHA MUSICAL PRODUCTS INDONESIA,PT

GENTA GUITAR

RIRA INDONESIA, PT

Perumahan Gadjah Mada Asri, Blok 1-2 TuriSleman Jogjayakarta Indonesia 55000Phone : (+6274) 4461593Fax : (+6274) 4461593Email : [email protected] : www.saxwood.net

Jl. Rembang Industri I / 36 (Kawasan Industri Pier)Jawa TimurPhone : (62-343) 740290, 744234Fax : (62-343) 740291, 744235Email : -Website : -

Mm2100 Industrial Town, Blok EE-3, Cikarang Barat - 17520 Jawa BaratPhone : (62-21) 8981380Fax : (62-21) 8981387, 8981388Email : -Website : www.yamaha.co.id

Jl. A.H. Nasution (Raya Ujungberung) Km. 12,5 No. 69 Bandung Jawa Barat Indonesia 40615Phone : (62 - 22) 7812446Fax : (62 - 22) 7800592Email : [email protected] : www.gentaguitar.com

Dusun Joho, Ds. Tempuran Kec. Pungging 61384jawa TimurPhone : (62 - 321) 596015 Fax : (62 - 321) 590622Email : -Website : -

both Indonesia and abroad would entertain an expected crowd of more than 100,000 music lovers from abroad as well as local jazz aficionados. It is safe to say that Java Jazz Festival is one of the biggest jass festivals in the world.

The jazz festival is believed to be a booster for the music industry. The Trade Ministry would take part in the event as the co-sponsor organizing the Hall of World Music, which combines traditional Indonesian music with jazz. The government's participation in the jazz festival is part of the government's efforts to step up and promote the local music industry and the wider creative economy in Indonesia.

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Australia (Canberra)

Belgium (Brussels)

Canada (Ottawa)

China (Beijing)

Denmark (Copenhagen)

Egypt (Cairo)

France

Germany

Indonesian Embassy 8, Darwin Avenue, Yarralumia, Canberra Australia A.C.T. 2600 Phone : (02) - 62508654 Fax : (02) - 62730757 Email : [email protected],

[email protected] Website : www.kbri-canberra.org.au

Indonesian Mission to the European Union Boulevard de la Woluwe 38 Brussels Belgium 1200 Phone : (322) - 7790915 Fax : (322) - 7728190 Email : [email protected],

[email protected]

Indonesian Embassy 55 Parkdale Avenue, Ottawa, Ontario K1Y 1E5, Canada Phone : 1 - (613) - 7241100 ext. 306 Fax : 1 - (613) - 7241105, 7244959 Email : [email protected],

[email protected] Website : www.indonesia-ottawa.org

Indonesian Embassy Dongzhimenwai Dajie No. 4 Chaoyang District Beijing China 100600 Phone : (00861) - 65324748,

65325488 - 3014 Fax : (00861) - 65325368 Email : [email protected]

[email protected] Website : www.indonesia.cn

www.indonesianembassy-china.com

Indonesian Embassy Orehoj Alle 1, 2900 Hellerup, Copenhagen Denmark Phone : 45) - 39624422 ext. 215 Fax : (45) - 39624483 Email : [email protected]

Indonesian Embassy 13, Aisha EL Temoria St. Garden City P.O. BOX 1661 Cairo Cairo Egypt Phone : (20-2) - 7944698, 7947200/9 Fax : (20-2) - 7962495 Email : [email protected]

[email protected] [email protected]

Indonesian Embassy 47-49, Rue Cortambert Paris, France 75116 Phone : (33-1)-450302760 ext.418, 45044872 Fax : (33-1) - 45045032 Email : [email protected]

Indonesian Embassy Lehter Strasse 16-17 D-10557 Berlin Germany 10557 Phone : (4930) - 4780700 Fax : (4930) - 47807209 Email : [email protected]

India

Italy

Japan

Malaysia

Netherlands

Philippines

Russia Federation

Saudi Arabia

Singapore

Indonesian Embassy 50-A Chanakyapuri, New Delhi India 110021 Phone : (09-111) - 6114100 Fax : (09-111) - 6885460, 6886763 Email : [email protected]

[email protected]

Indonesian Embassy Via Campania, 55 Rome Italy 00187 Phone : (39-06) - 4200911, 42009168 Fax : (39-06) - 4880280, 42010428 Email : [email protected]

Indonesian Embassy 5-2-9, Higashi Gotanda Shinagawa-ku Tokyo Japan 1410022 Phone : (81-3) - 34414201, 34470596 Fax : (81-3) - 34471697 Email : [email protected]

Indonesian Embassy No. 233Jalan Tun Razak Kuala Lumpur, Malaysia 50400 Phone : (603) - 21164000, 21164067 Fax : (603) - 21167908, 21448407 Email : [email protected]

Indonesian Embassy 8, Tobias Asserlaan The Hague Netherlands 2517 KC Phone : (31-70) - 310 8115 Fax : (31-70) - 364 3331 Email : [email protected] [email protected] [email protected] 13 14

Indonesian Embassy 185,Salcedo Street Legaspi Village, Makati City Metro Manila Philippines Phone : (632) – 8925061 / 68 Fax : (632) - 8925878, 8674192 Email : [email protected]

Indonesian EmbassyApt. 76, Entr. 3 Korovy val 7, Moscow Russia Federation 117049 Phone : (7-495) - 2385281 Fax : (7-495) - 2385281 Email : [email protected]

[email protected]

Indonesian Embassy Riyadh Diplomatic QuarterP.O. Box 94343 - Riyadh Saudi Arabia 11693 Phone : (966-1) - 4882800, 4882131 ext. 120 Fax : (966-1) - 4882966 Email : [email protected]

Indonesian Embassy 7 Chatsworth Road ingapore 249761 Phone : (65) - 67375420, 68395458 Fax : (65) - 67375037, 67352027 Email : [email protected]

South Korea

Spain

Switzerland

Thailand

United Kingdom

United States of America

Indonesia Economic and Trade Office (KDEI)

Indonesian Embassy 55, Yoido-dong Young deoung po-Ku Seoul South Korea Phone : (0082-2) - 7835371 / 2, 7827750 Fax : (0082-2) - 7804280, 7837750 Email : [email protected]

Indonesian Embassy 65, Calle de Agastia, Madrid Spain 28043 Phone : (34-91) - 4130294 Fax : (34-91) - 4157792 Email : [email protected]

Indonesian Mission on The United Nations And Other International Organizations 16, Rue de Saint Jean Geneva Switzerland 1203 Phone : (0041-22) - 3455733 Fax : (0041-22) - 3383397 Email : [email protected]

Indonesian Embassy 600-602Pitchburi Road, Rajthevi P.O.Box 1318, Bangkok - Thailand 10400 Phone : (0066-2) - 2551264 ext. 123 Fax : (0066-2) - 2551264, 2551267 Email : [email protected]

Indonesian Embassy38 Grosvenor Square, LondonUnited Kingdom W1K2HW Phone : (44-20) - 72909613, 74997881 Fax : (44-20) - 74957022 Email : [email protected]

www.indonesiaembassy.org.uk

Indonesian Embassy2020 Massachusetts Avenue, N.W. Washington DC United States of America 20036 Phone : (202) - 7755350, 7755200 ext. 350 Fax : (202) - 7755354, 7755365 Email : [email protected] [email protected]

Twinhead Bld 6 F No. 550 Rui Goang Road, Neihu District, Taipei 114-China Taipei. Phone : (886-2) 87526170 ext. 15 Fax : (886-2) 87423706 Email : [email protected] Website : www.kdei-taipei.org

127 – 129 Leighton Road , 6 – 8 Keswick Street Causeway Bay, Hongkong Phone : (852) 28904421, 28902481 (D) Fax : (852) 28950139 Email : [email protected]

[email protected]

Indonesia Consulate General

11

fromEDITOR’S

DESK

Advisor : Hesti Indah Kresnarini

Editor in Chief : Indrasari Wisnu Wardhana

Managing Editor : Sri Maryani

Editors : Sugiarti

Writer : Siska Febriliani Sahat

Design : Karnaen Nafed

Editorial Addresses :DIRECTORATE GENERAL FOR NATIONAL EXPORT DEVELOPMENTMinistry of Trade Republic of IndonesiaJl. M.I. Ridwan Rais No.5Jakarta 10110 – IndonesiaPhone: +62 21 3858171Fax: +62 21 23528652Email: Website: http://www.nafed.go.id

Published by :DIRECTORATE GENERAL FOR NATIONAL EXPORT DEVELOPMENTMinistry of Trade Republic of Indonesia

DITJEN PEN/MJL/11A/II/2011

[email protected]

Dear Readers

Indonesia's ability to produce music instrument is the impact of the development of Indonesian music world. World music in Indonesia berkembangan very unusual, many music flow that characterizes the development of music.

Perkembangan music have an impact on the birth of a new appliance manufacturers music. Indonesia has become a major player in the export of musical instruments, especially guitar and piano, in which Indonesia sits in third place is respected world exporter of these instruments. Indonesia also exports saxophone albeit in a lower scale than the more popular musical instruments. There are many things to be done to increase the export of musical instruments from Indonesia.

Creative economy is believed to bring a new perspective to trading activity. Emphasis on creativity, culture, and also cultural heritage and environment, an era where creativity and innovation as a driving force economically. Creativity encouraged the initiators to berinprisasi arts in music instrument products. As a manufacturer of guitar music instrument Guitar Solo Batik Indonesia producing String Acoustic Guitar Batik, Stratson Gold Batik Arjuna, and Acoustic Solid Mahogany Modern Batik Ornament. Other guitar manufacturers are Genta Trikarya, produce guitar with Genta brand and Yamaha Indonesia Guitar. These products further indicates the excellent quality, the more favored by the young musicians. Indonesia creativity in generating music, often performed world-class music performances, including one of jazz music performance, better known by the Java Jazz Festival, which can provide tremendous energy to the youth to participate in the development of Indonesian music.

Thank you

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INDONESIAN TRADE CENTER (ITPC)

thThe 26Trade Expo IndonesiaExhibition - Trade Expo ForumProduct presentation - Indonesia Iconic Pavilion

1 9 - 2 3 O c t o b e r 2 0 1 1Jakarta International Expo (JIExpo)Kemayoran - Jakarta - Indonesia

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See you at...

Indonesia 2011DGNEDDirectorate General forNational Export Development

of

What's InsideListening to music is one of the main leisure activities when people want to escape from their hectic daily life. In fact, some people even listen to music, via the radio or digital music player, right from when they are waking up to when they are about to sleep. However, nothing beats the real thing. Listening to music as it is being played or even better, playing the musical instrument yourself.

Not many people, including Indonesians themselves, realize that Indonesia is already a major player in musical instrument exports especially guitar and piano, in which Indonesia sits at respected third place of world exporters of these instruments. Indonesia also exports a considerable amount of saxophone albeit in a lesser scale compared to the more popular musical instruments. There are many things have to be done to increase exports of musical instruments from Indonesia.

As the government is promoting creative economy, which includes music, we can expect more and more export of musical instruments from Indonesia. Currently most of the exported brands are foreign ones such as from Japan and the United States. Native Indonesian brands have yet to soar although the potentials are abundant.

www.nafed.go.id www.nafedve.com

Barcelona

Budapest

Busan

Chennai

Chicago

Dubai

Calle Aribau 250, lantai dasar Phone : (+34 934111662) Fax : (+34 934146188) Email : [email protected]

Indonesian Trade Promotion Center (ITPC) Bajcsy Zslinszky ut 12, 2nd floor No. 205 Budapest 1051 Phone : (36-1) 3176382 Fax : (36-1) 2660572 Email : [email protected]

#103 Korea Express Building 1211-1 Choryang Dong, Dong-Gu Busan, South Korea (Part Of 1st Fl, Korea Express Building) Phone : (82-51) 4411708 Fax : (82-51) 4411629 Email : [email protected]

Ispahani Center - 3rd Floor 123/124, Nungambakkan High Road, Chennai, India 600034 Phone : (91-44) 42089196 Fax : (91-44) 42089197 Email : [email protected] Website : www.itpcchennai.com

70 West Erie Street, 3rd Floor Chicago, Illinois 60610 USA Phone : (+312) 6402463 Fax : (+312) 6402648 Email : [email protected]

Indonesian Trade Promotion Center (ITPC) Arbift Tower4 floor # 403 Baniyas street Deira PO.Box 41664, Dubai – UAE Phone : (971-4) 2278544 Fax : (971-4) 2278545 Email : [email protected] Website : www.itpcdxb.ae

Hamburg

Jeddah

Johanesburg

Lagos

Los Angeles

Lyon

Indonesian Trade Promotion Centre (ITPC) Multi Buro Servise - Glokengisserwall 1720095 Hamburg – Germany Phone : (49-40) 33313-333 Fax : (49-40) 33313-377 Email : [email protected],

[email protected]

Indonesia Trade Promotion CentreAl-Mualifin St. Al-Rehab District / 5. Po Box 10, Jeddah 21411 Phone : (+966-2) 6711271 Fax : (+966-2) 6730205 Email : [email protected],

[email protected]

Indonesian Trade Promotion Center (ITPC) Suite 02/E4,2nd floor,Village Walk,Sandton Po.Box 2146, RSA Johanesburg X 9916 South Afrika Phone : (27-11) 8846240 Fax : (27-11) 8846242 Email : [email protected]

5, Anifowoshe Street, Victoria Island, Lagos- Nigeria Phone : (+234-1) 4619865, 4619860 Fax : (+234-1) 2613301

Indonesian Trade Promotion Center (ITPC) 3457, Wilshire Blvd,suite 101 Los Angeles, Ca 90010,USA Phone : (213) 3877041 Fax : (213) 3877047 Email : [email protected]

[email protected] Website : www.itpcla.org

L' European - 19 bld Euge ne Deruelle - 69003 Lyon Phone : +33 4 78 60 62 78 Fax : +33 4 78 60 63 14

Mexico

Milan

Osaka

Santiago

Sao Paulo

Sydney

Vancouver

CENIT Plaza Arquimedes , Office : 105 Arquimedes No. 130 Polanco, Del. Miguel Hidalgo C.P 11570 MEXICO, D.F Phone : (52-55) 50836055, 50836057 Fax : (52-55) 50836056 11

Via Vittor Pisani, 8 - 6° Piano 20124 Milano (MI) - Italia Phone : +39 02 36598182 Fax : +39 02 36598191 Website : www.itpcmilan.com Email : [email protected]

Indonesian Trade Promotion centre (ITPC) ITM 4-J-8, Adia and Pacific Trade center 2-1-10 Nanko Kita, Suminoe-ku Osaka 559-0034, Japan Phone : (081-6) 66155350 Fax : (081-6) 66155351 Email : [email protected] Website : www.itpc.or.jp

7th Floor WTC Building, Torre Sur Oficina 706 Nueva Tajamar 481 Las Condes, Santiago, Chile Phone : (56-2) 4410494 Fax : (56-2) 4410495 Email : [email protected]

Indonesian Trade Promotion Center (ITPC) Edificia Park Lane Alameda Santos 1787Conj III - 11 Andar Cerqueira Cesar, Sao Paulo Brazil 01419.002 Phone : (55-11) 32630472, 35411413 Fax : (55-11) 32538126 Email : [email protected] Website : www.itpcsp.org

Indonesiam Trade Promotion Center (ITPC) Level 2, 60 Pitt Street Sydney NSW 2000, Australia. 60.Pitt Street Level 2nd Sydney Phone : (61-2) 92528783 Fax : (61-2) 92528784 Website : www.itpcsydney.com Email : [email protected];

[email protected]

Georgia Business Centre 1400-1500 West Georgia Vancouver, BC, V6G 2Z6, Canada Phone : 778 3734916, 778 3734904 Fax : 604 7860078

KEMENTERIAN PERDAGANGANREPUBLIK INDONESIA

DJPEN/MJL/XXI/02/2011

INDONESIA