Pro-Production Marketing Research

I have used the pattern to make out what the viewers wishes to see inside the magazine. It appears that most people prefer CD’s or Posters. This would mean that I would include the highest rated things inside the chart.

Question 2I have used the results collected from the 40 individuals answering the questions as a guide to how the final outcome should look like. I have noticed a pattern that most individuals preferred more images or a balance of both images and text at 18/40. I have taken these results

Question 3I have looked at the fonts which the people who took the survey picked and I have noticed that most people preferred Calibri , Comic Sans or Arial with 17/40 showing me a majority. I have used this pie chart when creating the magazine and have made sure that I use a lot of the Arial font.

Question 4

My magazine includes the month and date on which it has been released especially to show to the reader how often it is released which is every two weeks.

Question 5Exploring the average age of the individuals interested in the magazine I have notices a pattern in the age groups mostly interested in the music magazine I am about to create. Overall it seems that the audience is between the age of 16 and older than 19 meaning that my main focus should be students in secondary school and university as my target audience.

Question 6

When considering the genre of the music magazine I had to make out what genre is mostly popular amongst the individuals I have surveyed and which genre would be mostly successful. It turned out that Indie and Folk were the most popular amongst a larger number of individuals which automatically meant I should focus on the most popular. I have picked the one with the most votes which was Indie music with 15/40.

Question 7

By asking my possible readers the amount of money which they would like to spend on a magazine I could understand the amount of money that my target audience would be able to spend on the product. I have noticed that most people would spend between £1- £2 or £3-£4. I have used these results when I have created the price of my magazine which was of £2.50.

Question 8

It has been an important step to analyse the gender of the audience in order to stereotypically pick out the things which the audience would enjoy to see in the music magazine. For example by including numerous female artists, the magazine will be more appealing and relatable. As it could be seen, there is a majority of females and a second majority of males.

Question 9By questioning individuals what the most important feature in the magazine is I could make out what to include inside the music magazine and what to emphasise on. The public has chosen Images of famous people with 20/40 . What this led me to do is to include numerous pictures to appeal to the audience and make the magazine look interesting.

Question 10Most individuals taking this survey have chosen a balance of both informal and informal language, this reflects the social group from which the individuals are from and also the preferences of everyone on what they would want to see in a magazine.