DFS Case StudyOK Amplience’s platform to boost sales over the busy Christmas and January sales...
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www.amplience.com DFS CASE STUDY DFS optimises online content with Amplience to maximise sales over Christmas Russell Harte, Head of Delivery & Multichannel, at DFS “Using Amplience, not only can we promote products, but we can also create a rich, adapve user experience for our customers without burdening them with long page load mes.” Before installing Amplience, DFS’s exisng process and technology meant being forced to wait unl the following day to make the changes to the site, losing out on vital sales opportunies. Now, using the Amplience plaorm, a small non-technical team can make changes to the site within 30 minutes. This increased responsiveness allows DFS to capitalise not only on sales peaks driven by scheduled markeng campaigns, but also transient day-to-day trends. Simply making a product the Œlead¹ on a category page can boost sales significantly. Boxing Day was the busiest day for DFS over the fesve period this year with site visits nearly doubling compared to the run rate. On this day, content engagement peaked at 66 per cent and conversion rates to product pages increased 60 per cent over the run rate. Russell Harte, head of delivery and mulchannel at DFS, commented: “Boxing Day is one of the busiest trading days of the year at DFS, and by using the Amplience plaorm, we can be confident that even in the face of peak traffic the quality and load mes of our site imagery will not suffer. Using Amplience, not only can we promote products, but we can also create a rich, adapve user experience for our customers without burdening them with long page load mes.” DFS CASE STUDY DFS, the internaonal furniture retailer, has deployed Amplience’s plaorm to boost sales over the busy Christmas and January sales period. Using the plaorm, DFS is able to rapidly transform its online and mobile store to promote trending products, based on insights from its busy call centre. As soon as products are idenfied as ‘best sellers’, DFS can give them greater prominence in its online store, further boosng sales.
Transcript of DFS Case StudyOK Amplience’s platform to boost sales over the busy Christmas and January sales...
www.amplience.com
DFS CASE STUDY
DFS optimises online content with Amplience to maximisesales over Christmas
Russell Harte,Head of Delivery & Multichannel,at DFS
“Using Amplience, not only can we promote products, but we can also create a rich, adaptive user experience for our customers without burdening them with long page load times.”
Before installing Amplience, DFS’s existing process and technology meant being forced to wait until the following day to make the changes to the site, losing out on vital sales opportunities. Now, using the Amplience platform, a small non-technical team can make changes to the site within 30 minutes. This increased responsiveness allows DFS to capitalise not only on sales peaks driven by scheduled marketing campaigns, but also transient day-to-day trends. Simply making a product the Œlead¹ on a category page can boost sales significantly.
Boxing Day was the busiest day for DFS over the festive period this year with site visits nearly doubling compared to the run rate. On this day, content engagement peaked at 66 per cent and conversion rates to product pages increased 60 per cent over the run rate.
Russell Harte, head of delivery and multichannel at DFS, commented: “Boxing Day is one of the busiest trading days of the year at DFS, and by using the Amplience platform, we can be confident that even in the face of peak traffic the quality and load times of our site imagery will not suffer. Using Amplience, not only can we promote products, but we can also create a rich, adaptive user experience for our customers without burdening them with long page load times.”
DFS CASE STUDY
DFS, the international furniture retailer, has deployed Amplience’s platform to boost sales over the busy Christmas and January sales period. Using the platform, DFS is able to rapidly transform its online and mobile store to promote trending products, based on insights from its busy call centre. As soon as products are identified as ‘best sellers’, DFS can give them greater prominence in its online store, further boosting sales.
www.amplience.comUSA: +1 917 410 7189 UK: +44 207 426 9990 e: [email protected]
Amplience enables global brands and retailers to engage more deeply with their customers through persuasive digital experiences that seamlessly combine content and commerce.
ABOUT AMPLIENCE
AMPLIENCE SOLUTIONS INCLUDE:
SHOPPABLE CONTENT VIDEO FOR ECOMMERCE
MIGRATION FROM ADOBE®SCENE 7®
PRODUCT CONTENTMANAGEMENT
SOCIAL & USERGENERATED CONTENT
VENDORCOLLABORATION
Engage and inspire with rich shoppable content enhanced with interactive hotspots and live product data which allows customers to add products directly to basket.
Automate product contentproduction and create interactive merchandising experiences with advanced, mobile optimized zoom and 360-spin viewers. Deliverdynamically rendered images and videos from a single master asset.
DFS CASE STUDY
60% Increase in Conversions
66% Customer Engagement Levels
Media Production Times Reduced by 90%
Key Business BenefitsThe Amplience Dynamic Media solution allows DFS to use richer and more detailed media across all ecommerce channels. Each image is served from one master asset, automatically optimising the image or video for the requirements of the device it is requested by. As well as improving user experience for customers, this is also valuable for in-store sales staff, who are able to use tablets to demonstrate additional colours or designs that are not available in the showroom.
“Furniture items are big ticket purchases and our research has demonstrated that images play a large part in the customer’s decision-making process. A large range of high quality images is a crucial business tool,” said Russell Harte.
WORKING WITH LEADING BRANDS:
Simplify the integration of user generated content throughout the customer journey. Drive conversion and engagement by using socialproof on product pages withimages from Instagram.
Amplience's Video for eCommerce helps marketing and commerce teams integrate product and lifestyle video at each stage of the customer journey to help drive engagement and increase conversions.
Amplience provides Scene 7® customers with a feature-comparable, cloud-based Dynamic Media solution. With many successful migrations, the Amplience team has proven the effectiveness of its migration methodology.
Connect partners, vendors andmerchandisers by automating the renaming and redistribution of visual assets. Reduce manual efforts, eliminate human errors, and drive efficiency and creative productivity to new heights.
