DFLAT Madrid - Life after the IE
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Transcript of DFLAT Madrid - Life after the IE
Life after the IE: becoming a successful entrepreneur
How to get started, from the perspective of someone who dreams of having an independent life (looking for financial freedom)
By
Saturnino Pérez, Co-founder and CEO of www.dflathousing.com & www.dflatmadrid.com
Wednesday, 17th, 2010, Serrano 99, S-101, 7 p.m.
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Saturnino Pérez GarcíaExecutive MBA [email protected]
http://www.linkedin.com/in/saturnino
About DFLAT MADRID
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About this presentation
The good timing to create a start-up… now! vs. in a few years”
Sacrifice to start up… “time & money implications” !
Life stile … “entrepreneur” or being a “worker” ?
Problems & ideas… what went well and bad, and new ideas to start up !
Do you trust yourselves ?
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Do you trust yourself?
“… if one person can, you can !!Anthony Hopkins ("The Edge" 1997)
“Yes we Can” Barack Obama http://en.wikipedia.org/wiki/Yes_We_Can
“podemos!” Spanish football Euro-Champion team slogan!
Reasons to start DFLAT MADRID
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Self confidence will give you resistance and energy
Reasons to start DFLAT MADRID
My CV1 m&a, I am out with 600 other people
1 m&a, I am in, but other 50 are out !
1 bankrumpcy, I left months before!
1 fired ! … f…k !, unexpected !
1 bad boss… I left !
1 ruin proyect…I left !
1 start up!... They are lost !.
… I have to control my live !
At the age of 31
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My CV1 man, I am out with 600 other people1 m&a, I am in, but other 50 are out ! 1 bankruptcy, I left months before!1 fired ! … f…k !, unexpected !1 bad boss… I left !1 ruin project…I left !1 start up!... They are lost !. … I have to control my live !
At the age of
7
Actuarial work… no more
Bored &stressed
32 yrs
60 Hrs/w in Spain(not in UK)
31 yrs
Not happywith my live
80% estress
UK salary60.000Pounds
Reasons to start DFLAT MADRID
My CV1 m&a, I am out with 600 other people1 m&a, I am in, but other 50 are out ! 1 bankrumpcy, I left months before!1 fired ! … f…k !, unexpected !1 bad boss… I left !1 ruin proyect…I left !1 start up!... They are lost !. … I have to control my live !
At the age of
8
Actuarial work… no more
Bored &stressed
32 yrs
60 Hrs/w in Spain(not in UK)
31 yrs
33 yrs
Not happywith my live
Thinking time
www.ie.edu
80% estress
UK salary60.000Pounds
BusinessPlan of DFLAT
Reasons to start DFLAT MADRID
Actuarial work… no more
Bored &stressed
32 yrs
60 Hrs/w in Spain(not in UK)
31 yrs
33 yrs
34 yrs
Not happywith my live
Thinking time
www.ie.edu
Starting up!
80% estress
80% distress
UK salary60.000Pounds
My CV1 m&a, I am out with 600 other people1 m&a, I am in, but other 50 are out ! 1 bankrumpcy, I left months before!1 fired ! … f…k !, unexpected !1 bad boss… I left !1 ruin proyect…I left !1 start up!... They are lost !. … I have to control my live !
At the age of
9
BusinessPlan of DFLAT
Reasons to start DFLAT MADRID
Why estress and distressare important in your live?
Not happywith my live
Starting up!
80% estress
80% distress
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Estress & Distress
Entrepreneur - 25%WorkForOthers - 75%
Distress Increasesstrength
happinessgood humour
security & control… nice fun!
Estress Increasesfatigue
boredombad moodsensitivity
… not nice !
30 hours of estressin a 40 hours/week work
Estress level per hour worked
10 hours of estressin a 40 hours/week work
Estress & Distress
A Conclusion
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A Conclusion
A business man … can work 80 hours week having only20 hours estress, he can be tired, but enjoy its work! … and will not want to work for others !
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Our work load evolution
Suffering rate - Estress evolution
0
10
20
30
40
50
60
70
80
90
100
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
think about working 25-35 hourswith a 25% to 15% unpleasant activitieswith a VAN as guarantee for your future
Hours/week
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UKConsultancy
Estress %
DFLAT
Earning/hour
SP
How? Organise very precise Work-Flow
Increase free time & productivity
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How? Organise precise feed-back reports
How? Create Routines
How? Outsource Routines
Estress %
Earn/hour
Example:
Increase free time & productivity
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A Work-Flow converted into a routine
Increase free time & productivity
Example A financial report
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What?• Secretarial work
• Web Design
• Web Maintenance
• SEO
• PayPerClick
• Marketing
Increase free time & productivity
Where?• Argentina
• India
• Bangla Desh
• Dom. Republic
Why?• 1/3 labour costs
• 0% office costs
• low administrative
costs
When?• once you have
defined a rep for them
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How Routines and Outsourcing
www.brickworkindia.com (India)Becas
1 IT+1 SEO+1 Research at 20$
15 hours month
2 students at 6€
7 hours daywww.elance.com
2 VA at 6€
20 hours month
SEO Reporthttp://profitfromanalytics.com/demo4web/dflatmadrid/pagerank/menu.htm
Web Creation (Google Sites)http://sites.google.com/site/madridandfun/
DataBase creation (GoogleDocs)
Increase free time & productivity
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Link Building
Web creation
Web analysis
Design
Business Plans, etc.
This ppt and this desing !
Example Routines and Outsourcing
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Learning of DFLAT past decisions
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Good decisions Errors committedWeek legal analysis (BP)
Own finance (high commitment) Weak structure – low resources
2 partners, perfect complementationStrict previous (BP) operations analysis
Week knowledge of the sectorR&D+Web Implementation
2003
2004
2005
2006
2007
2008
2009
TODAY
R&D+New software implementation
Marketing outsourcing
Ends excess of hours
did we started the wrong business? is it too late to change?
Tension among partners (tireness)
How did we do ?
Do not mind a small sector the smaller, less competitors you will have
Before starting, test the product !use magazines and hire adds, the feedback will tell you how good is the idea
Better products between 50 and 300 USD easier to sell
Try to sell. Information. Products. Services avoid services, they will tie you to the office!
Avoid “cost per hour model”it is not a replicable model
Before starting, assure your product is easy to explainif the FAQ´s list is too complex or long, you will encounter problems
How many customers do you need? … if you need many, rebuild your work flow… many customers might bottleneck you
Is DFLAT a good Business?
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Example:Special bed linen for couples with different corporal temperature
Existing products or rebuilt products
“Drop-shipping” model: Select a product (it could already exist) A specific market (better if you already have the customer list)Create a brand and distribute without stock.
“Build something” at the www.thomasnet.com suppliers list. If you have a model designed or a idea to be producedReach an agreement with the provider.
Information based companies
http://hoopshype.com, Spanish company bought for an American company.They started compiling info and producing rankings
www.prosoundeffects.com, Drop-shipping model with information none is from him.No stock, no work.A information “Drop-shipping” model:
Example:Special pot for orchids
Ideas for you to consider
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Data Basehttp://www.mediamax.com Free storagehttp://jungledisk.com/ Storage at low cost with back up
Communicationhttp://www.skype.com Phonehttp://www.earthclassmail.com Physical mailhttp://docs.google.com Docs and sharing information
Marketinghttp://www.zoho.com/ CRM
Integrative Solutionshttp://www.zoho.com/ I do not use most of themhttp://www.google.com I use most of them
Personal financehttp://www.mint.com/ I do not use it, but received good comments
Outsourcinghttp://www.elance.com/ Independent workers overseashttp://www.brickworkindia.com/ Solid company in India
Learninghttp://www.fourhourworkweek.com/ A person that performs better than I do with similar objectives
My objective, your objective
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Some useful sites
My objective, your objective
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Break with traditional values Build your life stile!
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Saturnino Pérez GarcíaExecutive MBA [email protected]
helps to create a company if you have no idea at all by a person that had no idea at all
http://www.linkedin.com/in/saturnino
THANK YOU