PRESENTED BY:AKSHAY SONONE

VIJAY PATILROHIT SHENDGE

PUMBA

Market Research for new ventures Marketing feasibility Technical & Financial feasibility Why do entrepreneurs fail? 4 pitfalls of entrepreneurship

Market research ? Who is the customer? Where is the market? Who are the market players? How will customers be reached?

Sources of Market Intelligence Competitors, Trade publications, Customers Security analyst reports, Govt. Sources,

Situational Analysis and Specification of objectives.

Collection and Evaluation of Secondary Information.

Conduct of Market Survey Characterization of Market(Effective

demand, consumers, price, supply and competition, government policy)

Demand Forecasting

Uncertainties in Demand Forecasting Market Planning (Opportunity and issue

analysis, marketing strategy, action program)

4 P’s of marketing: Price, Product, Place, Promotion.

Need, Want, Preference of consumer and product variety, quality and packaging.

Middlemen, intermediaries, distribution channels, transport, supply chain and logistics.

Price, pricing policies, discounts, schemes and concessions.

Advertising, campaigns, promotion and sales promotion.

Executive Summary Definition of venture Product or service Market Research and analysis

◦ Potential Customers◦ Markets◦ Competitors◦ Assumptions◦ Sales Forecast

Manufacturing plan◦ Facilities◦ Inventory Management◦ HR requirement

Asset Management Inventory Decisions AR Decision

Equity Financing Venture Capital Commercial Banks Government Programs

Lack of foresightedness Lack of time management Lack of experience Lack of risk bearing capacity Lack of decision-making Over investment Poor inventory control Lack of financial management Environmental factors Lack of ethics Lack of mutual respect and understanding Lack of customer focus.

Personal Factors Lack of Planning Lack of Intuition Lack of Organizational Skills