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Development of Isandlwana tourism

A report to Isandlwana Tourism Forum

By

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Index• Introduction• What is a tourists attraction• How to improve Isandlwana Lodge

– Statistics– Facts

• How to improve Rorkes Drift– The Ideal Rorkes Drift

• Isandlwana museum• Recommended additional products• Overall Attitude on tourism• Recommendations and Conclusions

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Introduction

• This is a report on the three tourist attractions based at this community of Isandlwana. It focus on how the attractions can be improved to attract more tourist and improve people’s lives

• It contains some findings and recommendations of what need to be adjusted or added or removed.

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What is a tourist attraction?

A place of interest where tourists visit typically for its inherent or exhibited cultural values, historical significance, natural or built beauty, or amusement opportunities

Identified herein are:• Isandlwana Lodge• Isandlwana Museum and;• Rorkes Drift

www.en.wikipedia.org/wiki/Tourist_attraction

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How to improve Isandlwana Lodge?

Current situation

Ideal situation

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Statistics

Appearan

ce?

Is it s

afe?

They

gree

t?

You?

Happily

serve

d?

Interest

ed to

serve

?

Explai

nations?

1200% 1300%

500%

700%600%

700%600%

1400%1200% 1300%

Isandlwana Lodge

YesNo

Although most people are attracted with the appearance of the attraction, more need to be done.•Customers are not satisfied with the services•Most explanations from enquiries desk are not satisfying clients /tourist

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Facts

Out of every 20• 13% agreed the attraction is safer compared to other

attractions.• 11% of responded indicated that an auto teller machine

is required• 14% claims to have not been greeted on their arrival.• 12% out claim they were not approached with a positive

tone.• 13% out claim enquiries of the attraction did not give

enough explanations

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How to improve Rorkes DriftMost of respondent attributed poor lighted areas as a cause of unsafe feelings they have about this attraction

Rorkes DriftRespondent

Is it safe? Reason

Zethu No Poor light

Linda NoUntidy

appearance

Juliet NoAbsence of

onduty guardsPhumlani No Poor light

Senzo No Poor light

Nkambule NoUntidy

appearance

Extract from respondents

12 63%

4 21%

3 16%

Reason for less security

Poor lightUntidy appearanceAbsence of Guards

9

THE IDEAL RORKES DRIFT

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Isandlwana Museum•12% out of 20 report the attraction to have a positive appearance.•12% out of 20 claim inconvenient working hours.•13% out of 20 claims to have been satisfied with services being offered

I recommend that working hours be moved from starting at 11hoo to 09hoo and close at 16 hoo instead of 13 hoo during the weekend and that starting time during the week be 08 hoo to 17 hoo during the week.Appearance? Convenient Satisfied?

1.00

10.00

100.00

Yes

No

12

7

13

7

12

6

Services at Museum

YesNo

Percents

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RECOMMENDED ADDITIONAL PRODUCTS

A tourist just selects his / her currency from the list and click convert button, which will than convert the amount to SA currency.

It should however be made clear that exchange rates presented in print are subject to change and that clients should check with the attraction’s website to get the latest exchange rates

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RECOMMENDED ADDITIONAL PRODUCTS continues

This information driven template should also be made available in hard copies, this means pricing should be carefully assigned on services and products (entrance fees, transport, group bookings, lunch, super etc) to avoid every day price changing, misleading visitors.The template should work well in collaboration with currency converter

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RECOMMENDED ADDITIONAL PRODUCTS continued

African food, African dance, African attire and the spirit of unpolluted air with beautiful valleys and mountains of KwaZulu Natal are attracting. It will be very rewarding to engage youth to these services and activities, to attract them to the industry and to make sure they appreciate and contribute to the success of this initiative.

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Overall Attitude on tourism

From distributed questionnaires, just above 50% of respondents ever answered a query from a tourist, either because they did not want to or did not know what to say.Very close figures (52%) of respondents indicated their undying love to work with tourist, this is however not enough. More must be done. Only 12% of respondents feel attractions are located on safer places (safety).About 70% of respondents are desperate to find work from tourism establishments and feel attractions are attractive.

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Recommendations and conclusions•It will be highly appreciated if this report be made available to those with interest of advancing the area’s attractions, especially to local people. The findings herein should be a way forward to the development of local people and the attractions. Apart from services being offered at these attractions, there are some entertainment activities which can be performed by local artists to attract more / entertain our visitors. Positive cultural differences are what most people from far places appreciate•Changing or adding resources and services to the attractions will not just happen overnight. It requires strategic planning and active support from various stakeholders. It should be emphasised again that more efforts should be made to install the sense of ownership to the members of the public or the results will be otherwise

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Thank You

This report will be made available for public comments, five days of its presentation.Please visit:

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The End!