Developing a winning exhibition strategy
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DEVELOPING A WINNING EXHIBITION STRATEGY Maximizing Your Tradeshow dollars! Workshop:
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This is a course for companies who have little or not experience in participating in trade shows and exhibitions. The workshop will empower them with skills and knowledge to maximize their marketing dollars in exhibition management
Transcript of Developing a winning exhibition strategy
DEVELOPING
A WINNING
EXHIBITION STRATEGY
Maximizing Your Tradeshow dollars!Workshop:
Learning Objectives
Manage exhibition as part of your corporate
branding strategy
Evaluate different tradeshows if they are align to
your corporate objectives
Plan onsite management of your exhibition
Follow up on leads from exhibition
Course Outline
Understanding the importance of tradeshow in
MICE industry
Managing your timeline before Tradeshow
Utilize Marketing channels of Tradeshow
Onsite management of Tradeshow
Evaluation of Tradeshow
Incentive : Templates for all participants
Trade show Time Management Tools
Trade Promotion Evaluation Matrix
Trade show Promotion ROI Calculator
Trade show Evaluation Checklist
Trade show follow up form
Who should attend
SME marketing managers with little or no
experience in planning for an exhibition
SME business owners keen to participate in overseas
tradeshows
Workshop Administration
Date : 28 Oct 2010 (Thursday)
Time : 9am to 5pm
Methodology : Presentation and Discussion
Venue : SACEOS Secretariat Office
Entitlement:
Course material
Templates
Fee:
$80 (SACEOS Members)
$120 (SACEOS Non-members)
Registration Details
Email – [email protected]
Details
Name
Company
Address
Mobile
Industry
Previous tradeshow experience : Yes / No
About the Trainers
Elizabeth Chin is currently the Executive Director of(SACEOS) Singapore Association of Convention and Exhibition Organisers and Suppliers
Formerly the Executive Director of another industrial trade association.
Elizabeth believe that they must know how to tap on their respective industry associations for assistance and to actively form strong strategic partnerships within that the industry they are focusing on.
Her 25+ years of corporate experiences lies in business network connectivity and entrepreneurship , human resource, logistics and marketing.
Posses a Masters in Business and is actively involve in community and church activities.
About the Trainers
Andrew Chow founded IDEAMART (S) PTE LTD since 1994.
Member of SACEOS in 2004
Certified Life Coach, Serial Entrepreneur, Speaker/Author and Modern Match Maker.
Spirit of Enterprise Award in 2008
Successful Entrepreneur Award in 2010.
Graduated from Thames Valley University
Certified Trainer, Assessor and Developer recognised by WDA.
Andrew had more than 80 interviews and features about him or his business since 2005.
Choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP, National Geographic and Discovery Channel.
Fondly called “ideasandrew” in all his social media connections in platforms like Facebook, Linked, Flickr, etc.
