Developing a Winning Crowdfunding Pitch
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Transcript of Developing a Winning Crowdfunding Pitch
Developing a Winning Crowdfunding Pitch!
7.17.13!Jill HowardAllen!Megan Knedler!
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presented by !
TRAKLIGHT.COM!
Getting to know your presenters:!
• University of WI!• 20+ years experience!• Launched Southwest Airlines Social
Media, SWABIZ & Ding!!• Live in a world of rainbows &
unicorns – They like me here!• Professional squirrel spotter!
• Iowa State & Arizona State!• Brand advocate w/agency
experience!• Geeks out over case studies &
market research!• Momma bear to Harper & Anders!
JILL! MEGAN!
What it takes to win.!
!!Bottom line: PREPARATION !!
Let’s break it into steps.!
1. Iden'fy your IP. 2. Protect your IP 3. Pick a pla8orm.
4. Raise social capital. 5. Develop your pitch.
Identify your IP.!
Never. Never. Never. (one more time) !NEVER. Start to crowdfund before you’ve identified & protected your intellectual property. !
TIP What is Intellectual Property?!
PATENTS!
TRADEMARKS!
COPYRIGHTS!
TRADE!SECRETS!
IDEAS!
SKETCHES!
Protect your IP.!
• Identify!• Educate!• Legal Documents and Labeling!• Secure Storage!• Do-it-yourself!• Consultants !• Professionals!
Pick a platform.!
http://bit.ly/10RdWhq!
TAKE THE QUIZ!INC Magazine's Roadmap for Picking a Platform: !
TIP Write down your goals. Find a platform that meets those goals.!
Highlight nonprofit status
Keep everything we raise
Has technology category
Raise social capital.!
• Minimum of 6 weeks out!• Create your content!• Hire a PR agency!
Develop your pitch.!
Typical Campaign Elements!
!Your brand!!!Video!!Rewards!!Pictures!!Updates!!Comments!
Social Links!Information- who are you? what is the $$ for?!Emails!
Meet your competition.!
Reward Me!!
Case Study: Lessons Learned
(megan couldn’t help it.)!
What they do.!
• Genetic Art!– Ts!– Portraits!
• Channels!– Obsessed pet
owner!– Animal
organizations!
Campaign attempt #1!
What went wrong?!
2!
Seriously?... Try again?!
• Lessons learned!• New plan of action!• New cause!• New business !!opportunity!
The new plan.!
• Pre-Selling!• HEAVY PR!
– Social Presence!– Local media!
• Partnering!• Get it in writing!• New rewards structure!• SCHEDULE!
UPDATE!
Interested in contributing??!!http://bit.ly/13jKUHT!
Case Study: Crowdfunding is one piece of the strategy.
(seriously, she has a problem.)!
What they do.!
How they prepared.!
• Prepared almost 6 weeks in advance!• Research!• Networked!
The campaign guts.!
The results.!
!• Met goal 1 week early!• Ended 15% above goal!• Local media coverage!
The BIG picture results.!
questions?!
@traklight!www.facebook.com/traklight!
Praticesafecrowdfunding.com!#practicesafeCF!
855.828.0261!!
DEAL Get started with traklight.!10% OFF ID your IP Visit Traklight.com Use the coupon code WEBINAR07
drop us a line.!
JILL! MEGAN!
[email protected][email protected]!
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Help Save the Cheetahs! http://bit.ly/13jKUHT!!