Developing a social pact
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17-Sep-2014 -
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Transcript of Developing a social pact
Your Social PACTBuilding credible and trusted business relationships in your social network
People are the core of your businessCompanies don’t do business with companies...People do business with people
By nature, your people are socialgiven the chance, people will share their ideas and opinions
But people can also be selfish and fearful
Who are you?What’s in it for me?
The process of creating a social PACT
The process of creating a social PACT
The process of creating a social PACT
The process of creating a social PACT
The process of creating a social PACT
Person of InterestWho are you? And why should anyone invest their time in getting to know you?
AssociateNow that I know you…I’ve decided to open up a bit and “connect” with you
Credible SourceYou seem to know what you’re talking about
Trusted AdvisorI believe what you are telling me and I trust you to care for my interests
Developing a PACT, like developing any relationship, takes time and effort
If you don’t work at it, it will have little value for either party
How do you develop a PACT?
How can you destroy a PACT?
Businesses based on transactions often use “releases” to progress PACT
And this will work for relationships with some businesses
This (usually) doesn’t work for individualsGiving disclaimers does not usually instill trust and confidence
Earning trust through innovationSomething IBM has been doing for 100 years
We’re a social business and we’re helping our customers become social as well
How do we (IBM) and our employees do that?
Through Observations A factual report
Through Opinions An editorial
Through Open QuestionsSeeking feedback or possible answers
Through Innovative and Original Ideas Something new or unique
“Where Good Ideas Come From”A Natural History of Innovationby Steven Johnson
When hunches collide…you often get breakthroughs
“Where Good Ideas Come From”
by Steven Johnson
Credit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU
Businesses have recognized the value of the salesperson’s rolodex (their PACT)
Customer contacts, relationships, conversations and trust
Now we need to recognize the business value of your active social users’ PACTs
Social network, customer contacts, relationships, conversations and trust
So you if want to earn the right to become a trusted advisor in your social network
So you if want to earn the right to become a trusted advisor in your social network
Get out into the social community where you can be found and there you can find others
Identify the “interesting” people and connect with them
Look to serve others by observing, offering opinions, asking and answering questions and sharing original ideas and thoughts
Treat you social connections with the upmost respect and trust
Consider it an honor, a privilege, and a responsibility if you find yourself serving your social constituents as a trusted advisor.
ideas? questions?comments?
thank you it’s been my pleasure
Louis RichardsonSocial Business [email protected] www.twitter.com/inter_vivos www.linkedin.com/in/louisrichardson
I invite you to visit www.thecollaborationsoapbox.com You can read any of the materials there, but I would suggest you request to join the community so you can contribute and comment.
disclaimer
© IBM Corporation 2011. All Rights Reserved.
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