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Developing Social Media Content
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Developing Social Media Content Jessica Hagman COMS 632 August 04, 2012
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Presentation for COMS632 class.
Transcript of Developing Social Media Content
Developing Social Media Content Jessica Hagman
COMS 632August 04, 2012
Objectives
Draft a basic social media content plan
Objectives Generate Facebook, Twitter & YouTube content ideas for an organization
Objectives Identify strategies for monitoring stakeholder sentiment via social media
Oops.
Why Social Media?Connect with stakeholders
accomplish organizational goals
Website or blog
YouTube
YouTube
Share | Listen | Engage
Share | Listen | Engage
“I’m suggesting that if you can’t imagine anyone linking to your coverage — if you can’t imagine anyone saying “this was new,” “this is good,” “this was valuable,” “go here for more,” “I didn’t know this,” or “you should know this” — then chances are, it’s not worth saying and in the link economy it won’t get audience, and so it’s not worth making.”
Jarvis, 2008
Unless you are already famous, you will need other people to mention you in order to gain followers. Give them a reason to.
“Trust agents have established themselves as being non-sales-oriented, non-high-pressure marketers. Instead they are digital natives using the Web to be genuine and humanize their business.”
Smith & Brogan, 2010
tv.winelibrary.com
Content Ideas forYour Organization
Lists
answer questions
how-tos
in the news
Share | Listen | Engage
“The concept of listening, on the
other hand, invokes the more
dynamic process of online
attention, and suggests that it is
an embedded part of networked
engagement – a necessary
corollary to having a ‘voice’.”
Crawford, 2009
Google Alerts
Twitter Search
3rd Party Tools
Share | Listen | Engage
Conversation > broadcasting
Information Communi
ty Action
InformationCommunity Actio
n
Although nonprofit organizations have
become more interactive in their use of
Twitter as opposed to their websites
alone, we found Twitter is still used by
many nonprofit organizations as an
extension of information-heavy
websites. These organizations are
missing the bigger picture of its uses as
a community-building and mobilizational
tool.
Lovejoy & Saxton, 2012
Mention and Be Mentioned
“So, how do you get retweeted and mentioned? Primarily by retweeting and responding to others.”
Mansfield, 2012
Your Turn
BibliographyFacebook. (2012). Key facts. Retrieved from http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
Jarvis, J. (2008). The journalism of filling space and time. Retrieved from http://buzzmachine.com/2008/11/04/the-journalism-of-filling-space-and-time/
Lovejoy, K., & Saxton, G. D. (2012). Information, community, and action: How nonprofit organizations use social media. Journal of Computer-Mediated Communication, 17, 337–353. doi:10.1111/j.1083-6101.2012.01576.x
Mansfield, H. (2012). Social media for social good : a how-to guide for nonprofits. New York: McGraw-Hill.
YouTube. (2012). Press statistics. Retrieved from http://www.youtube.com/t/press_statistics/
