Developing a career path in retail HARROD CASE
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Transcript of Developing a career path in retail HARROD CASE
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Developing a career path in retail
Presented by : Mayank Sharma(7) Mandeep Bajwa(4)
Neha Bansal(5) Nitish Chauhan(6) Pravesh Mishra(1)
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Harrods in a business for 162 years
Situated in Brompton Roads , London
Harrods founder name is Henry Edward Harrods
Harrods has other enterprises undertaken such as Harrods Banks , Estates , Aviation and Air Harrods
Introduction of Harrods Groups
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5,000 employees from 86 nationalities
Footfall is up to 100,000 customers per day
Harrods built a unique reputation supported by its brand values British; Luxury; Innovation; Sensation; Service
Turnover of 1 Billion pound
Introduction of Harrods Retail
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Different labor market
Retention of employees
Perception of society towards Retail
Problems of Harrods
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To improve the performance of employees for
achieving goal of business
Focus on sales training
Training – on or off-the-job Improves performance in a specific role Increases employee motivation
Importance of Training & Development
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Development : Enhances and extends
personal capabilities
Provides opportunities to employees for development in sales skills
Importance of Training & Development
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Harrods Welcome – induction course for all
Your Theatre – sales techniques and customer awareness
Harrods Fashion programme – follows product from design to sale
Voice, body language and presentation skills workshops
Harrods Sales degree – the first and only globally recognised 2-year programme
Training & Development in Harrods
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Jessica who start as a low staff employees
after gradation and now 3 year later she is retail manager
James is a Sales Associate and one of Harrods first Sales Degree students.
Amber and Sabrina same case as them
What employees says
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Retaining employees:
It help to lower recruitment costs
Retains key skills and abilities in the business
Improves staff loyalty and commitment
Retention by Harrods
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Harrods strategies to retain
employees :
High pay scale and sales bonuses for individuals and teams
Regular appraisal, clear targets and two-way communication
Improved work schedules - help to give a better work life balance
Retention by Harrods
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Employee turnover fall from 51.4% in2006 to 25% in November 2011
Result of retention by Harrods
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MNC working with high skilled or qualified
employees from different countries
Examples : IT sector , Aviation sectors , Space agencies etc.
These sector’s companies work with different countries employees and utilizes the resources from out of the nation.
Human resource in IB
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1. Describe the difference between training and
development.
2. Explain the importance of developing employees.
3. Analyse the methods by which Harrods ensures it recruits and retains its employees.
4. Evaluate how training and development leads to career progression at Harrods.
Questions in case
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Changing perception of society
Retention of employees and low employees turnover
After training employees become loyal
Utilize proper human resource which belongs from 86 countries
Conclusion
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