Developing a blogging strategy

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    30-Aug-2014
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How to develop a blogging strategy: creating personas, identifying great content, and where to publish your content

Transcript of Developing a blogging strategy

  • Developing a Blogging Strategy
    Lee Jorgenson
    Compendium
  • The breakdown
    Content Strategy
    Personas
    What is great content?
    Where do I get great content?
    Where do I publish great content?
    Writing a Post
    Title
    Body
    Images/Video
    Keywords
    Links
  • 1
    Who is your target audience?
    What is their demographic makeup?
    What questions do they have?
    What do they need?
  • Outdoorsmen
    Concerns:
    • What is the best equipment?
    • How do I fly fish?
    • Whats the best deal?
    Forums:
    -Magazines/TV
    -Search
    Demographic:
    -Male ages 18-65
    -Located in rural areas/near water
  • Outdoorsmens Wives
    Concerns:
    • What will my husband think is cool?
    • Which item is the best deal in this category?
    • What are my husbands friends buying?
    Forums:
    -Social Networks
    -Search
    Demographic:
    -Female ages 18-65
    -Located in rural areas/near water
  • 2
    What is great content?
  • 3
    Where do I get this content?
    Personal Emails
    Print Advertising
    Vendor or Partner Stories
    Content Curation
    Prospect Stories
    Email Marketing Content
    Customer Stories
    Employee Stories
  • 4
    Where do I publish my content?
    Twitter
    Other blogs
    Other websites
    Print Ads
    LinkedIn
    Newsletters
    Your website
  • Invitation to share review
  • Thank you!
    You can reach me at:
    Email: ljorgenson@compendium.com
    Twitter: @ljorgenson777