Devcon 5 html vs native
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Device Specific vs. Browser Development (A Business and Marketing Perspective) William Volk, CCO, PlayScreen LLC Business, Marketing and Development Aspects.
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Presentation on the choice between Native and HTML5 for mobile apps given at DevCon5 on 7/27/2011
Transcript of Devcon 5 html vs native
Device Specific vs. Browser Development(A Business and Marketing Perspective)
William Volk, CCO, PlayScreen LLC
Business, Marketing and Development Aspects.
The iPhone, HTML5 and I …• For a year, only web apps.• Two of our apps (iAquarium and Keno) among
the most popular in daily users.• Apple still maintains the portal:
http://www.apple.com/webapps/
The Good, The Bad, and The Ugly• Decent Traffic.• High eCPM ($4 to $13).• Apps ran surprisingly well.• Hard to monetize.• Audio was impossible.• Traffic fell after native apps.• It helped us with Apple.
Apple’s App Store1. iTunes: An accepted unified billing solution.2. On-Device and side loading purchases.3. AT&T (etc.) relinquishes control of app sales.4. Low friction for publishers and consumers.
The Result?Average user will download 83 apps in 2011, >15 Billion downloads, >400,000 apps
Model yet to be replicated by any other handset manufacturer** … as effectively.
Native Apps Advantages• Discovery.• Performance.• Revenue.• IP Value.
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HTML5 Apps Advantages• Cost.• Portability.• Rapid Updates.• Future Proof.• We need ‘encapsulated’ web apps.
Hybrid Approach• HTML->Native
– PhoneGap, Appcelerator Titanium.
• Portability.• Rapid Updates.• Future Proof.• Easier to Prototype.
Even if you go ‘native’• Use HTML for rapid update.• Prototype.• Marketing Tests.
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Facebook, 25m iPads and HTML5"Ah, Your Majesty, there is no second."
Facebook, 25m iPads and HTML5• Flash or HTML5?• Issues (it’s that audio thing again).• FOLLOW THE MONEY: Zynga buys Dextrose. • Our AAA big title ….• Will Google Plus Get Apps?• Oh yeah, the WebOS thing.
Facebook, 25m iPads and HTML5
Facebook is about to launch a mobile platform aimed squarely at working on the iPhone (and iPad), it will be entirely HTML5-based and work in Safari.
Conclusions• Eventually encapsulated web-apps …• What Nokia should have done.• It’s going to be a mad mad multi-platform
world.• ChromeTops, Quake and other interesting
things.
We’re Hiring!Programmers, Producers and Artists
Florence Oregon Studio
