1. Detroit Tigers Online Marketing Strategy
Kristen Antioho

2. Detroit Tigers
American League Central
Chicago White Sox, Cleveland Indians, Kansas City Royals, Minnesota Twins
4x
3. Challenges/Goals
Ticket Sales
Home game attendance
()
(
41,255 capacity
http://espn.go.com/travel/stadium/_/s/mlb/id/6/comerica-park
29,783 Average
http://espn.go.com/mlb/attendance
4. Theme
Family friendly
Summer fun
Wholesome fun
5. KeyComponents
724,303
Increase likes
6. Key Components
Create Tigers Channel
7. Key Components
Guerilla Team
8. Key Components
SEO/SEM/Google
9. Evaluation
#arewetrendingyet?
Increase our
s
10. Budget
30%
11. Timeline
65%
35%