Mission Statement:

The “I’m a Believer” campaign is a regional marketing initiative focused on changing the hearts and minds of area residents, encouraging volunteerism to revitalize the City of Detroit.

Advertisement 48 Billboards

Print AdsOnline Ads

TV & Radio PSAs**Played more than 80,000 times on TV

Mayor Dave Bing – Believer Mayor of Detroit

Mitch Albom - BelieverAward-winning Journalist Detroit Free Press

Monica Gayle – BelieverNews Anchor – WJBK Channel 2

Chief Ralph Godbee, Jr. - Believer

City of Detroit Police Chief

Carmen Harlan – BelieverNews Anchor – WDIV Channel 4

L. Brooks Patterson – BelieverOakland County Executive

Dick Purtan – BelieverDetroit’s Most Recognized Radio Personality

Ro Spit – BelieverEntertainer and Entrepreneur

Kym Worthy - BelieverWayne County Prosecutor

Paul W. Smith - BelieverOn-Air Personality – WJR Radio

Trick Trick - BelieverProducer and Entertainer

Mark Hackel – Believer Macomb County Executive

Robert Ficano - BelieverWayne County Executive

Diana Lewis - BelieverNews Anchor – WXYZ Channel 7

Public Service Announcements

Detroit Media Personalities – 15 seconds

Campaign Personalities – 30 secondsCampaign Personalities – 15 seconds

Campaign Personalities – 15 seconds

Public Service Announcements

Kym Worthy “No one is above the law.” Mitch Albom “Mayor Bing can’t do it alone.”

Mayor Bing “Who wouldn’t want a job like that?”Campaign Personalities - 30 seconds

Public Relations

Front Page Coverage

Editorials

Feature Stories

Radio & TV Features

“I’m a Believer” on Radio & TV

WWJ Interview with Mayor Bing

Campaign mention on WWJ

“Believer” on WXYZ Channel 7 “Believer” on WJBK Channel 2

"Believer" on WDIV Channel 4

“I’m a Believer” on TV“Believer” on WXYZ Channel 7 “Believer” on WWJ TV