Destinations and Destination Management: concepts and implications Douglas Pearce Victoria...

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Destinations and Destination Management: concepts and implications Douglas Pearce Victoria University of Wellington

Transcript of Destinations and Destination Management: concepts and implications Douglas Pearce Victoria...

Page 1: Destinations and Destination Management: concepts and implications Douglas Pearce Victoria University of Wellington.

Destinations and Destination Management:

concepts and implicationsDouglas Pearce

Victoria University of Wellington

Page 2: Destinations and Destination Management: concepts and implications Douglas Pearce Victoria University of Wellington.

Key message

Successful destination management is based on how we view destinations and on the concepts of destinations that we use.

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What is a destination?

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Characteristics of destinations

- Provide a bundle of products and experiences

- Have a geographical dimension – associated with places at a range of scales

- Can be seen from supply or demand perspectives- or both

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Clusters Network

System

Social Construct

Concepts of destinations

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Clusters

“… are geographic concentrations of interconnected companies and institutions in a particular field”.

(Porter, 1998)Clusters are critical to competition:-Increasing productivity

access to employees, suppliers, specialized informationcomplementarities – whole greater than the sum of its partsbetter motivation & measurement

-Driving innovation-Stimulating the formation of new businesses

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Silva Vera 2002

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Timur & Getz (2008)

Calgary Tourism Network

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Leiper (1979)

Systems

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Barrado Timón (2004)

Concept of tourist destination

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Manente & Cerato(1999)

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‘Tourism is a social processas much as it is a form of economic development.’ (Ringer 1998)

Saraniemi & Kylanen (2011)

Destination as social Construct

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Destinations are places shared, and changed, by tourists and residents

Lemasson & Violier (2009)

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Clusters Network

System

Social Construct

Implications for destination management

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Network

ClusterWho & how rather than what

Emphasis on relationships & governance

Potential for innovation

Lacks concern with spatial structure & physical planning.

May assume stability

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Jackson & Murphy (2002)

Criteria for diagnosing destinations

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Merinero Rodríguez y Pulido Fernández (2009)

Relationships in the tourism management of Spanish destinations

Antequera

Úbeda

Écija

relationships & levels of tourism development

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Barrado Timón (2004)

emphasize role of local factors

engagement with local population & processes

places are dynamic not stable

transformation of places by & for tourism

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Manente & Cerato(1999)

Systems emphasize a more comprehensive approach

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Leiper (2009)

What is the right balance of DMO’sinternal vs external activities? e.g.marketing vs managing impacts

Barrado Timón (2004)

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Cluster Network

Social Construct

Common factor: destination management involves working together How can we best do this?

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Thank you for your attention