Designing Effective Book Landing Pages
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Transcript of Designing Effective Book Landing Pages
Using Optimized Book Landing Pages
to convert Interested Readers
into Book Buyers
Neil Levin Neil Levin -- EverPub.comEverPub.com
book landing page
take-aways
1. Build Names
2. Currency
3. Free
4. Multi-media
5. Lean
6. Friction free
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Without strong SEO someone interested
in your book will get to here
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First, a look at some book landing pages
that are not effective
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Do you know who is coming to your website?…and why?
�B2B�Publishing community – retailer,
wholesaler, rights – information seekers
�Media – contact information, general
information
�B2C� Impulse – just wandering through
�Destination – seeking a specific book
....Either way – they need the same things
B2C landing pages
They want to:
• answer a question or learn about
your book or program
You want to:• engage the visitor, the longer they
are on the site the better
• build a following
• capture a name
• sell a book
Book landing pages
that work….
� “What’s new”
includes more
than just new
books. It includes events
and projects.
� Daily TV
programs –
posted on YouTube
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� Sub-home page
for browsing
� Different sort
approaches
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Interweave book landing page
Long page goes beyond
the fold but has many strong components
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� Perfect amount of copy
� TOC with copy
� Look inside via Scribd
� Vast majority of page
devoted to book, not
corporate use
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� Author information
� Other title suggestions
� Reviews – Amazon and
� Trust emblems for direct
purchasing
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� Press Release
� Preview
� Multiple purchase options
� Author info w picture
� Reviews
� Media contact info
� Facebook and Twitter
� Discussion Wall
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PoliPointPress
home page
�Blog
�Newsletter signup
�Download
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� Strong metadata
�Video
�Amazon reviews
�Additional book suggestions
� Look inside
� TOC
�Multiple purchase options
� Endorsements
�Additional links
�Hi % of page devoted to book, not toolbars
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EverPub book landing page
� All important metadata
� Video
� Social media links: Facebook, Twitter, LinkedIn, blog
� Reviews
� Author bio
� Author contact information with separate blog, FB, and Twitter accounts
� Downloadable files
� Multiple purchase options
� SEO embedded in design
� Next author appearance
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� Related website links
� Look inside
� Share
� Prominent BUY
button
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� Audio player
and download
� Press & customer
reviews
� Additional book
suggestions
� Customer wall
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KOGAN home page
� Video
� News headlines
� Free! Free! Free!
� Easy navigation
� Clean, practical
design
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Free marketing & sales resources are
used as a way to build their newsletters
and direct marketing program
Random House
Book landing page
� Previews
� Separate author section
� Reviews
� Discussion
Great information
but you need to
link off of the
page to get to it
making effective
book landing pages
� Use search engine optimization
� Use all 5 tools available on your book
page: layout, text, images, audio, and
video
� Currency – use social media
� Give to get – freebies or samples
� Go for the comprehensive, clean, and
uncluttered design
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EverPub LLCWebsite development, SEO, e-commerce,
Social Media marketing, e-book and digital strategy.
CONTACT:
Neil Levin