Landing Pages that Convert

Alex TarantinoMarketing Manager

Nick BokaieProduct Designer

We are Nick Bokaie & Alex TarantinoWe are here to discuss effective landing page design! If you have any questions along the way, please wait until the end for Q&A. Thanks!

Hello!

Agenda

● Purpose of a landing page● Fundamentals of a quality landing page● Creating a strategy● Best practices | Do’s and Don’ts ● Creating landing pages in GreenRope (examples)● Q&A

Why a landing page?

◉ Standalone micro-site for marketing campaigns○ More specific than current website pages○ Shouldn’t link back to website

◉ Increase conversions

2 Types:◉ Click-through vs. Lead generation

Click-through

◉ Goal is to guide your consumer to “click

through” to the desired page.○ This is primarily used for e-commerce platforms

○ Provides the user with targeted information about

the product

○ Increases the likelihood of conversion since they are

already “familiar” with the particular product

Click Through Example

Lead Generation

◉ Used to capture potential customer data○ Enables you to use that data for future marketing

campaigns

○ In exchange for the data you should provide the

potential customer

■ Webinar registration

■ Ebook

■ Free trial

■ Discount code

Lead Generation Example

Agenda

● Purpose of a landing page● Fundamentals of a quality landing page● Creating a strategy● Best practices | Do’s and Don’ts ● Creating landing pages in GreenRope (examples)● Q&A

Fundamentals of a landing page

◉ Position your Call to Action (CTA) above the fold

◉ Use directional cues to point toward Lead Capture

Form

◉ Be succinct with your content

◉ Simplify copy using bullet points

◉ Consistency with main website

◉ Use real testimonials to convey authenticity

Agenda

● Purpose of a landing page● Fundamentals of a quality landing page● Creating a strategy● Best practices | Do’s and Don’ts ● Creating landing pages in GreenRope (examples)● Q&A

Creating A Strategy

◉ Irresistible offer

◉ Unique experience

◉ Signup form - what to ask?

○ 3-5 fields is the sweetspot

◉ What happens once a contact signs up?

○ Drip campaign, journey, workflow

◉ Tracking

Agenda

● Purpose of a landing page● Fundamentals of a quality landing page● Creating a strategy● Best practices | Do’s and Don’ts ● Creating landing pages in GreenRope (examples)● Q&A

Do’s

- Maintain branding- Use unique and

appealing imagery- Keep copy consistent

and direct- Have a clear objective

Best Practices

Don’ts

- Recycle landing pages- Ask for too much

information- Make your leads read- Skip testing phase

Time for a demo!

Any questions ?You can find us at

◉ support@greenrope.com◉ creative@greenrope.com◉ marketing@greenrope.com

Thanks!

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