Designing Digital Products? "Ask" Your Users
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Transcript of Designing Digital Products? "Ask" Your Users
Designing Digital Products?
“Ask” Your Users
Ronald J. Murray
Preservation Reformatting Division
Preservation Directorate
Once Upon A Rather Long
Time Ago…
Libraries were “only”
storehouses of culturally
significant, meaning-
bearing physical objects
With a point of view on
those objects that
reflected contemporary
philosophical, literary,
aesthetic, and practical
understandings of those
objects
Library Resources Meant
Something
Library resources conveyed original and reformatted content
In many institutions, scribes and scriptoria institutionalized physical reformatting, often in response to state mandates
Library Resources Meant
Something
Library resources conveyed original and reformatted content
In many institutions, scribes and scriptoria institutionalized physical reformatting, often in response to state mandates
New Types Of Library Resources
Still Mean Something Contemporary forms of
library resources still convey original and reformatted content to library users
Carrier physical (and digital) characteristics support improved resource creation
Improved technology revolutionizes resource reformatting, access and interactivity at time of use
Library resources in digital
form encourage user
engagement with original
and reformatted digital
content
Many original Cultural
Heritage resources are too
rare and/or fragile to be
displayed or handled without
damage
Library Resources For A Big
Data, Pinch-To-Zoom World
Library resources in digital
form encourage user
engagement with original
and reformatted digital
content
Many original Cultural
Heritage resources are too
rare and/or fragile to be
displayed or handled without
damage
Library Resources For A Big
Data, Pinch-To-Zoom World
This 16th century map is protected from
deterioration by a stainless steel, glassed-in
chamber filled with nonreactive Argon gas.
Library resources in digital
form encourage user
engagement with original
and reformatted digital
content
Mobile devices with easy to
use touch interfaces
encourage greater resource
interaction
Library Resources For A Big
Data, Pinch-To-Zoom World
Library resources in digital
form encourage user
engagement with original
and reformatted digital
content
Greater resource interaction
can and should generate
demands for improved
digital resource quality
Library Resources For A Big
Data, Pinch-To-Zoom World
How to define digital resource quality in a fashion that
can satisfy current and future users– and can exploit
current and future technologies?
Dictate from one’s own understanding/imposition of user
requirements?
Define by committee … and committee … and committee?
Define after experimenting with a few technological and/or
user factors?
Define with the support of well-established industrial and
market research methods?
Designing Big Data, Pinch-To-
Zoom Library Resources
Choice Modeling – Model the complex, strongly
subjective process library users employ to choose
between library resources “manufactured” according
to different specifications
What is it about the library user – and what do they
want, anyway?
What users say they notice about library resources
What they kinds of library resources users say they
prefer
What library resources users actually choose when
presented with combinations of possibilities
Designing Big Data, Pinch-To-
Zoom Library Resources
Create a set of possible “products” whose relevantimage attributes have been varied systematically
Asking Users To Behave
Create a set of possible “products” whose relevantimage attributes have been varied systematically
Asking Users To Behave
Asking Users To Behave
The images are different in appearance
Have a representative set of users choose among actual versions of the “product”
Asking Users To Behave
✔
Collect data. Calculate “utility” values
Asking Users To Behave
Collect data. Calculate “utility” values
Asking Users To Behave
600 PPI Quality 99 Tinted Paper Strong Sharpening
Products
With High
Utility
Values Are
Preferred
Products
With Low
Utility
Values Are
Not
Preferred
These choices would
pertain to 25-44 y.o.,
intensive mobile
device users
Designing Big Data, Pinch-To-
Zoom Library Resources
Remember This: Big Data is not getting smaller, and
library users’ desktop and mobile devices are
becoming more capable. Ask your users smarter
questions and you will get smarter answers!
Enlarge our initial experiment to include more
participants, more resource types, more resource
engagement scenarios
These methods are omnipresent outside of libraries,
tried and true, and efficient
Our data drudgery is another’s data delight. Draw upon
others’ expertise!