Designer at the Strategy Level

OverviewOverview

• Establishing the why, who, when, and what of the business direction model

• Defining business objectives, critical success factors, key performance indicators, and problems in the Repository

• Storing project documents• Reporting on the business direction

• Establishing the why, who, when, and what of the business direction model

• Defining business objectives, critical success factors, key performance indicators, and problems in the Repository

• Storing project documents• Reporting on the business direction

• Establish a common understanding:– What the business wants to achieve– The priorities for information

systems development

• Forms part of high level requirements definition

• Establish a common understanding:– What the business wants to achieve– The priorities for information

systems development

• Forms part of high level requirements definition

Why Document the Business Direction?

Why Document the Business Direction?

ObjectivesCritical Success FactorsKey Performance IndicatorsProblems

Requirements Specification

Business Direction Statement

Who Defines the Business Direction?

Who Defines the Business Direction?

• Senior management• Analysts and business users on

business side• Developers need the definition, but

do not provide it!

• Senior management• Analysts and business users on

business side• Developers need the definition, but

do not provide it!

When Is the Business Direction Defined?

When Is the Business Direction Defined?

• As part of an Information Systems Strategy– Reviewed before the start of

detailed analysis

• Before detailed analysis for every project

• As part of an Information Systems Strategy– Reviewed before the start of

detailed analysis

• Before detailed analysis for every project

Facilities for Strategy Documentation

• Repository Navigator– Built-in categories for documentation– Organizational Features– Document Storage

• Diagrams– ERD and Process Models

• Reports• User defined additions

The Business DirectionThe Business Direction

• Business Objectives• Assumptions• Critical Success Factors• Key Performance Indicators• Problems

• Business Objectives• Assumptions• Critical Success Factors• Key Performance Indicators• Problems

Business Objective

• A statement of business intent that can be measured quantitatively

• Examples:– To increase membership fee revenue

by 30% by offering corporate memberships to local companies.

– To reduce membership non-renewals from 20% to 10%

Critical Success Factor

• A Danger or Sine Qua Non• Something which must be achieved

if a business objective is to happen.• Examples:

– Membership creation must not be so complex that people are deterred from becoming members

– Staff must not be rude to customers

Key Performance Indicator

• Something that can be measured that shows amount of progress toward a business objective

• Examples:– Rate of membership upgrade should be

> 15%– Number of bonus months for members

bringing in new members should be >20 per month

Problems

• Something that may inhibit progress toward an objective

• Examples:– Clerks do not know when

memberships are near renewal– Clerks are not aware of the

advantages of upgrading membership

Organization through association

• Association type: connect any two objects

• Build associations through matrix diagrammer and RON

• Documents can be stored and associated as well

Associating Business Direction Objects

Associating Business Direction Objects

BusinessProcess

Objective

CriticalSuccessFactor

KeyPerformance

Indicator

Problem

BusinessUnit

DocumentsDocuments

• Store project documents in the Repository

• Use the Document element type• Associate documents with other

types of element

• Store project documents in the Repository

• Use the Document element type• Associate documents with other

types of element

Diagrams

• High level documentation of business processes

• High level documentation of information requirements

Reports

• Built-ins: Strategic Considerations Report

• User defined (using Developer Reports)

The Strategic Considerations Report

The Strategic Considerations Report

• Built-in Designer Report• Assumptions• Critical success factors• Key performance indicators• Objectives• Problems

• Built-in Designer Report• Assumptions• Critical success factors• Key performance indicators• Objectives• Problems

SummarySummary

• The business direction statement:– A basis for the project– Defined by senior management– May be defined as part of the

business plan

• Objectives, critical success factors, key performance indicators, and problems are specified

• Documented in Oracle Designer

• The business direction statement:– A basis for the project– Defined by senior management– May be defined as part of the

business plan

• Objectives, critical success factors, key performance indicators, and problems are specified

• Documented in Oracle Designer