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Design is a very old human activity that started when mankind

attempted to change their environment for their well being

and to enhance their ability to protect themselves.

Design evolved gradually and reached a very high levelof renement in our villages and our traditional societies

in the pre-industrial age. This craft based evolution was

shaped by the interplay of time and the ingenuity of the local

craftsmanship and leadership.This created a vast body of

traditional wisdom, that is today still embedded in the rural

and village life in places such as India.

Design is a product of thought and deliberate action that is

composed by intentions and imagination and its effects are

refned by explorations and sensitive judgments.Design is

now recognised at a strategic level as a modern business

activity that can help create the artefacts, messages, spaces,

organisations, systems, services and governance of the future

all within the constraints of our particular context. The

future is unknowable by scientic investigation but it can be

envisaged and responsibly chosen through the use of design

visualisation of scenarios and ethical design judgment.

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Fire as a metaphor for design

Design is an activity that can happen onlywith reference to its own context and in deepinterplay with all its components that form asystem of inter-dependent relationships.

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Design Opportunity

The term opportunity is not about something thatyou can nd by pure chance, but it is a product ofintentionality and imagination.

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Prole of the emerging Designer

A three dimensional tetrahedron viewed from one of its vertices,that of feeling and values, while the other vertices includeknowledge gathering abilities, thinking skills that include avariety of cognitive capabilities, and most of all an ability to actwith external models be it visualization, drawings or makingmodels and prototypes

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Levels of Design

The spectrum of design are proposed in four distinct levels:The Tactical, The Elaborative, The Creative and The Strategic.

Each is driven by a set of criteria listed in the model andrequire the design thinker to garner a variety of insights, skillsand abilities.

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Process of Design: Thought and Action

Design exploration extends beyond the object andcommunication strategy to business models and global trendsand perspectives. Design is a process and at each stage differenttools and attitudes are brought to bear on the task at hand.

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Three Orders of Design

An ecological view of design when we are attemptingto deal with the complexity of both natural systems aswell as how they connect and are inuenced by humaninterventions and social and economic activities

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The Design Journey

The design journey through a metaphor of a Stone in the Pond initial intentionis low in denition but with a sense of a direction. The stone in the pond causesripples which move out in ever growing circles till they reach the edges of the pondto return as waves that would also capture the contours of the lake as well. It usesseven distinct modes of thought, from intentional to reective.

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Mind Body Map

The resource maps that we are able to generate are inclusive onlywhen we are able to transcend our taboos and discover resources thatmay otherwise be invisible to us when seen through the lters of ourbiases and socio-cultural taboos. Propositional reasoning generates newopportunities that help create and dene the future.

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Prof. M P RanjanProfessor Design Chair, CEPT UniversityDesign Thinker & Author of blog Design for IndiaAhmedabad

Prof M P Ranjan is a design thinker with 40 years of experience in designeducation and practice in association with the National Institute of Design. Hehelped visualize and set up two new design schools in India, one for the craftssector, the IICD Jaipur and the other for the bamboo sector, the BCDI Agartala.His book Handmade in India is a comprehensive resource on the hand craftssector of Indiaand was created as a platform for the building of a vibrantcreative economy based on the crafts skills and resources identied therein.

His book on bamboo opened up new frontiers for design exploration in India.He has explored bamboo as a designer material for social transformation.Bamboo has been positioned as a sustainable material of the future throughhis work spread over three decades.His work in design education coveredmany subjects including Design Thinking, Data Visualisation, InteractionDesign and Systems Design

His blog Designfor India has become a major platform for Indian design

discourse. http://www.design-for-india.blogspot.com

He is on the Governing Council of the IICD, Jaipur and advises other designschools in India and abroad. He lives and works from Ahmedabad in India. Hehas been acknowledged by peers as one of the international thought leadersin Design Thinking today.