Design thinking for dummies (data scientists)
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Transcript of Design thinking for dummies (data scientists)
WELCOMEDean (@deanmalmgren)
Mike (@mstringer)Laurie (@laurieskelly)
WHY DESIGN?
INTERVIEWEXPLORESYNTHESIZESKETCHOBSERVEPROTOTYPE
FORM GROUPS
INTERVIEW
INTERVIEW
listen carefullybe thoughtful, ask why, dig deepempathy is key
10 MINUTES
INTERVIEWWHEN DATA IS INVOLVED
• Learn about the nuances of a problem• What makes this relevant for humans?• Who uses it and why?
EXPLORE
EXPLORE
build on others thoughtsprefer radical ideasone mouth at a time
20 MINUTES
EXPLOREWHEN DATA IS INVOLVED
• Have the attitude that “anything is possible (eventually)”• Don’t focus too much on the details of the data or analysis• Speak the language of the problem, not the solution
SYNTHESIZE
SYNTHESIZE
clump post-its in groupsstars will force a decisionmistakes are OK
15 MINUTES
SYNTHESIZEWHEN DATA IS INVOLVED
• Tweak or discard clearly infeasible ideas• But still focus on usefulness, not feasibility
SKETCH
SKETCH
sketch out your conceptsignore distracting detailsugly is just !ine
20 MINUTES
SKETCHWHEN DATA IS INVOLVED
• Usually sketch many times before writing any code• Make sure concept addresses one use case well• Use finer tipped markers, pens, and pencils for more detail• Build even more refined wireframes with inkscape/photoshop• Keep using the language of the problem owners, not nerd speak.
OBSERVE
OBSERVE
observe carefullydon’t defend, they’re helping youempathy is key
10 MINUTES
OBSERVE
• Understand which parts of concept are useful or not (and why!)• Ask for suggestions and questions
WHEN DATA IS INVOLVED
PROTOTYPE
PROTOTYPE
make your concept realit’s not the !inished productbuild for more feedback
40 MINUTES
PROTOTYPEWHEN DATA IS INVOLVED
• This involves getting data, doing some analysis, and presenting results• Short iteration cycle forces you to focus on essential parts• Important thing is to start building trust with end users• The details of feasibility come up here• It’s OK to fail; you’ve got lots of good ideas on the backburner
THANKSDean (@deanmalmgren)
Mike (@mstringer)Laurie (@laurieskelly)