Design Thinking and Business Model Innovation at SAP - From Efficiency to Innovation
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Transcript of Design Thinking and Business Model Innovation at SAP - From Efficiency to Innovation
From Efficiency to Innovation Design Thinking & Business Model Innovation
Dr. Tobias Hildenbrand, SAP Products & Innovation
NaKoGi Workshop, Walldorf, 1 July 2015
© SAP 2015 | 2 WHERE DID WE COME FROM?
Source: SAP
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Where do we want to go?
“Back to the Roots”
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Customer-Centered Innovation
Approach: Customer- Centered
Goal: Innovation
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Conduct regular Retrospectives
Split organization into teams
Split work
Split time
Deliver more frequently
Risk Risk
Deliver more reliably and predictably
Reducing Risk with Large-Scale Lean & Agile Development
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However, Agile Development starts with a Product Vision
?
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Putting ourselves into the Shoes of the End Users
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Design Thinking to Develop Empathy & Product Ideas
Why Worry about Business Models?
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Often, it‘s not about the product, but the business model
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Why should SAP worry about Business Models?
Industry Clouds
Business Networks Platform-as-a-Service
Internet of Things
What is a Business Model?
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Describe your Business Model Baseline
Network & Enterprise View
http://www.youtube.com/watch?v=QoAOzMTLP5s
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SAP’s Classic Business Model – On Premise Business Suite
Business Model Development & Innovation (BMDI)
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Business Model Development & Innovation (BMDI™) An Iterative Approach to Find the Appropriate Business Model for Products
Baseline Appropriate
Business Model
Version n Version n+1
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Analyze & Improve
Challenge & Change
Test & Verify with MVPs
Evaluate & Decide
w/ Business Case
Enterprise View = Business Model Canvas
Business Model Network View
Business Model Design with BMDI™
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How do BM Design and Design Thinking come together?
Project Example: SAP Sports One
21 © 2015 SAP SE or an SAP affiliate company. All rights reserved.
22 © 2015 SAP SE or an SAP affiliate company. All rights reserved.
23 © 2015 SAP SE or an SAP affiliate company. All rights reserved.
24 © 2015 SAP SE or an SAP affiliate company. All rights reserved.
25 © 2015 SAP SE or an SAP affiliate company. All rights reserved.
26 © 2015 SAP SE or an SAP affiliate company. All rights reserved.
27 © 2015 SAP SE or an SAP affiliate company. All rights reserved.
32 © 2015 SAP SE or an SAP affiliate company. All rights reserved.
33 © 2015 SAP SE or an SAP affiliate company. All rights reserved.
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Innovation Culture Mix at SAP – Framework and Examples
Framework: William E. Schneider
Thank You ! Comments or Questions?