DESIGN THINKING - Internbridge.com · 1/12/2018 3 philosophy: assumeabeginner’s mindset...
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1/12/2018 1 DESIGN THINKING AND THE REIMAGINING OF © 2018The Trustees of Princeton University WHAT IS DESIGN THINKING? TWO INFLUENCES © 2018The Trustees of Princeton University
Transcript of DESIGN THINKING - Internbridge.com · 1/12/2018 3 philosophy: assumeabeginner’s mindset...
1/12/2018
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DESIGN THINKINGAND THE REIMAGINING OF
© 2018 The Trustees of Princeton University
WHAT IS
DESIGN THINKING?
TWO
INFLUENCES
© 2018 The Trustees of Princeton University
1/12/2018
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•
TWO
WAYS TO APPLY •
© 2018 The Trustees of Princeton University
WE’RE A
100 -YEAR OLD STARTUP
• ONE THE NATION’S FIRST CAREER CENTERS
• SHIFT FROM TRADITIONAL MODEL
• BECOMING INTRAPRENEURS
+
© 2018 The Trustees of Princeton University
CHANGE &
THE 4 P’S
• PARADIGM
• PEOPLE
• PERCEPTIONS
• PROCESSES
© 2018 The Trustees of Princeton University
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PHILOSOPHY:
ASSUME A BEGINNER’S MINDSET
• CHALLENGE ASSUMPTIONS
• QUESTION EVERYTHING
• GO BEYOND SWOT
• THINKING BY DOING
• LOOK TO INDUSTRY
© 2018 The Trustees of Princeton University
PEOPLE:
CREATE A CULTURE OF INNOVATION
• ATTITUDE/MINDSETS
• VALUES/BELIEFS
• NORMS/BEHAVIORS
• REDESIGNED ROLES
© 2018 The Trustees of Princeton University
• INTUIT
• IBM
• ZAPPOS
• INFOSYS
• FIDELITY
5 CORPORATE EXAMPLES OF GREAT
DESIGN THINKING
© 2018 The Trustees of Princeton University
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PERCEPTIONS:
BUILD A MOVEMENT
• FACE HARD TRUTHS
• LISTEN & RESPOND
• BE TRANSPARENT & AUTHENTIC
• ALWAYS COLLABORATE
Photo credit: Denise Applewhite/Office of Communications
© 2018 The Trustees of Princeton University
Lost
Stressed
Intimidated
Pause &
reflect
Interact with peers
Have mentors
Personalized
vs. general
Tailored
resources
Passive vs.
active users
Casual
Conversational
Fun
STUDENT DESIGN PROJECT
© 2018 The Trustees of Princeton University
GET MORE USER-FRIENDLY
• UNDERSTANDING THE USER EXPERIENCE
• REMOVE BARRIERS TO ACCESS
• SIMPLIFY, STREAMLINE & SHARPEN
• CONTINUOUS IMPROVEMENT
© 2018 The Trustees of Princeton University
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BENEFITS OF
PARTICIPATIVE PROBLEM SOLVING
• CO-CREATION
• SHARED OWNERSHIP
• DE-RISKING THE PROCESS
Two technology projects:
HandshakeSocial Platform
© 2018 The Trustees of Princeton University
RISK TAKING
PRINCETON SOCIAL MEDIA DAY
• BIG IDEA, BROAD VISION, HUGE SCOPE
• MAJOR CAMPUS-WIDE COLLABORATION
• DEFINED NEED: ENABLE & INSPIRE USE
• GOALS: LEARN, SHARE & CONNECT
© 2018 The Trustees of Princeton University
TAKING RISKS
CAN BRING HUGE REWARDS
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DESIGN THINKING PROJECT
TIGER CHALLENGE
© 2018 The Trustees of Princeton University
DESIGN THINKING PROJECT
HOW MIGHT WE…?
DESIGN A SYSTEM TO HELP STUDENTS CAPTURE SELF-LEARNINGS AND
FACILITATE REFLECTION THROUGHOUT THEIR PRINCETON JOURNEY
© 2018 The Trustees of Princeton University
DESIGN THINKING
APPROACH
empathize define ideate
prototype pilot
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-45 HOUR-LONG INTERVIEWS-OTHER FORMS OF RESEARCH
DESIGN THINKING PROJECT PHASE
EMPATHIZE
© 2018 The Trustees of Princeton University
-MAPS-INSIGHTS
DESIGN THINKING PROJECT PHASE
DEFINE
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-400+ IDEAS-6 POTENTIAL CONCEPTS
DESIGN THINKING PROJECT PHASE
IDEATE
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-TESTED EXERCISES WITH STUDENTS-COLLECTED FEEDBACK
DESIGN THINKING PROJECT PHASE
PROTOTYPE
© 2018 The Trustees of Princeton University
-TESTED THE 21-DAY BOOKLET-”DESIGNED” THE BOOK
DESIGN THINKING PROJECT PHASE
PILOT
© 2018 The Trustees of Princeton University
DESIGN THINKING PROJECTS
HOW MIGHT WE…?
#2. DESIGN CAREER EDUCATION SOLUTION TAILORED TO
THE NEEDS OF UNDECIDED/AMBIVALENT GRADUATE STUDENTS.
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DESIGN THINKING PROJECTS
MINI-COURSE FOR GRAD STUDENTS
https://youtu.be/hJHbxdh6cpE
© 2018 The Trustees of Princeton University
DESIGN THINKING PROJECTS
MINI-COURSE FOR GRAD STUDENTS
© 2018 The Trustees of Princeton University
YOUR TURN
HOW MIGHT WE…?
GROUP CHALLENGE
• DISTRIBUTE DESIGN THINKING TOOL KITS
• DEVELOP YOUR OWN PROBLEM STATEMENT
© 2018 The Trustees of Princeton University
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YOUR TURN
CREATE AN EMPATHY MAP
© 2018 The Trustees of Princeton University
HOW CAN YOU APPLY
DESIGN THINKING?• CHANGE BY DESIGN, TIM BROWN
• DESIGNING FOR GROWTH BOOK & FIELD GUIDE, J. LIEDTKA & T. OGILVIE
• IDEO’S DESIGN THINKING TOOLKIT FOR EDUCATORS & IDEO U COURSES
• ENGAGE STUDENT PROJECTS
• ENGAGE INNOVATION AND DESIGN CONSULTING FIRMS
• IDEO
• PEER INSIGHT
• ?WHAT IF! INNOVATION
© 2018 The Trustees of Princeton University
FINAL WORDS OF
INSPIRATION
”Strive not to be a success,
but rather to be of value.”
© 2018 The Trustees of Princeton University
