MORE TURISTS

Better Tours and Ideas for

Ronald Kreidel

RONALD needs a way tobecome more tourists

because the city is perfect forthat!!

STAKEHOLDER

Ronald Kreidel, owner of a Jeep

Tour in Brasil.

Ronald began his jeep tour

November 2012 and looks now

for different ways to get more

turists for his tours.

He owns an old army truck,

modified for the turists.

Ronald is a creative person,

good comunicator, inovative,

likes history and nature, looks

for the future

PROBLEM/NEEDS

First problem for the Jeep tour is

that the city dont rceive so many

tourists.

Second point is that the truck is

open and for days with rain, is

very bad. He needs a cover for

the jeep, but a cover he can

change, depending o the

weather

Ronald told me, because of the

laws, it is not admited to take

children less than years and he

looses some turists.

INSIGHTS

DIFFERENT KIND OF TURISTS

:

ECO & ADVENTURE

GAYFRIENDLY

PICK NICKS IN THE HILLS

BIRD WATCHERS

CULTURE

DIFFERENT KIND OF TOURS

SAY DO THINK FEEL

• Need more tourists

• Need different kind of

tourists

• Need tours fo families

with kids

• Gayfriendly

• Couples (romance)

• Wok on rain/cold days

• Eco & Adventure

• Bike and Trakking

• Special Events

• Special dates (Easter)

• People need to know

the jeeptours

• Need more marketing

• Work with operators

• Work for agencies

• Try to put something in

the newspaper

• Change the webside

• Look for partners

(hotels, stores, schools)

• Organize new tours

• Organize events like a

„Natur Day“ or

something for a event

• He can grow with his

business

• He can have more

trucks or jeeps in the

future

• He need a better truck

for the tours

• Too much gas

• People dont want

spend so much money

• Happy with the happy

tourists

• Expect to grow in 2

years

• Feel that people dont

want spend money

with the tours

• Feel that can offer

different tours

INSIGHTS

Beautiful place, nice landscapes, preserved nature

Good weather for bike and tracking or outside programm

The city is know for quality and good stuff

The city is offen in the newspapers and on TV, showing

the atractives for tourists

Bring some journalists to make a Jeeptour and write

about that

Desing ThinkingEliana Czaschke

Brasil / August 2013